South China Book Festival

Exhibition for The Guangzhou Academy of Fine Arts & Vantree Design

In the book "The Sense of Order", Ernst H. Gombrich uses the decorative art of natural history to explain the profound significance of order perception. With an entire display of books and reading, designers also tried to establish a set of rules and order for the reading space in the exhibition. They regarded the South China Book Festival as a whole that is full of meaning and connotation, so the theme content, functional layout, and streamlined relationship of the area are sorted out and coordinated.

Download Press Kit № 154185

Download Press Kit № 154185 Exhibition for The Guangzhou Academy of Fine Arts & Vantree Design by Muchuan Xu to access high-res images, essential texts, translations, and exclusive interviews—all in one.

Available Now for Your Next Story

At design|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.

Please Note:

• Credit the work's creator and/or photographer.
• Mention design|newsroom as your source.
• Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.

Let’s Collaborate: Your stories matter. design|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.

Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.

South China Book Festival by Muchuan Xu

Download 1800 Pixels JPEG Image.

Exhibition by Muchuan Xu

Download 1800 Pixels JPEG Image.

Muchuan Xu South China Book Festival

Download 1800 Pixels JPEG Image.

Muchuan Xu Exhibition

Download 1800 Pixels JPEG Image.

The Guangzhou Academy of Fine Arts amp Vantree DesignBrand Logo

Download 1800 Pixels JPEG Image.

South China Book Festival Exhibition Press Releases

For South China Book Festival, we offer press releases in multiple languages, including: English.

South China Book Festival Exhibition Media Articles

Leverage our ready-to-publish articles on South China Book Festival, offered in a range of languages: Italian, Spanish, Dutch, Hindi, English, French, German, Chinese (Mandarin), Portuguese, Indonesian, Japanese, Arabic (Standard), Turkish, Korean and Russian.

Unique Properties

Since the project is a municipal public cultural event that attracts all citizen to participate, it adheres to the sustainable use of recyclable modeling devices and digital interactive experience equipment to display an immersive and diverse exhibition of real scenes and virtual reality. Compared with traditional paper book fair, the South China book festival’s deeply integration of digital technology and the substantial economy is more environmentally friendly and more in line with the trend of technological innovation.

Tags

Study room in the Flower City, Pre-plan, Order experience

Production Technology

Designers chose the unique and characteristic culture in Canton, The Chen’s Lineage Hall as prototype, forming a clear spatial circulation in the formal order of "Three entrances and five rooms". Combining different colors of flowers with six "YUE", corresponding to different floral languages and refined patterns also enhance the recognition of the exhibition area, symbolizing the historical imprint of urban reading from the past to the present and to the future.

Design Challenge

Because the exhibition returned with great expectations after three years and coincided with its 30th anniversary, the five-day "largest scale in history" festival took only one month from preparation to construction to the opening. How to make the it in-depth and meaningful within a limited time, set off Guangzhou's thousand-year cultural heritage and show one of the world's first tier cities, and make the effect of the space to be more hierarchical and orderly, is the focus of this design.

Project Duration

The South China Book Festival has been held from August 18 to 22, 2023, in Guangzhou. It only took about a month to design and only two days to build.

Operation Flow

The visual transparency of the space and the accessibility of the internal connect each zone together. These ultimately make external integrity, internal openness, and perceptual order jointly constitute the unique spatial rhythm of the South China book festival. Reading·National Reading: As the entrance space of the exhibition, the orange Punicagranatum symbolizes wealth and happiness, and the scroll-shaped bookshelf displays the new era themed publications.

Research

Nodes of sensory experience are placed in the exhibition space to create a unique logical order in each area. In this way, the entire venue is connected to form a varied and complete order experience. "Study room in the Flower City", the interior design interprets and responds to the theme of the exhibition in an overall.

Inspiration

The creation of book <The Sense of Order> is different from purely formal design, but aims to establish a coordinate system in space. Through the reference system of perception and order, we can learn from the inherent laws of spatial activities, 'pre-plan' the logic of streamlines, and find rich and identifiable spatial rhythms.

Image Credits

Copyrights belong to Vantree Design, 2023.

Project Overview

South China Book Festival Exhibition has been a Iron winner in the Trade Show Architecture, Interiors, and Exhibit Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Iron Recognition

Muchuan Xu was recognized with the coveted Iron A' Design Award in 2024, a testament to excellence of their work South China Book Festival Exhibition.

Muchuan Xu Press Releases

Journalists and media members can enrich their content with our press releases on Muchuan Xu, available for free use. 11 press releases are now available for immediate access by journalists.

South China Book Festival Showcases Innovative Exhibition Design by Muchuan Xu

The South China Book Festival, held in Guangzhou from August 18 to 22, 2023, featured an immersive and sustainable exhibition designed by Muchuan Xu, incorporating digital technology and historical cultural elements to create a unique spatial experience.

Muchuan Xu Newsroom

Explore Muchuan Xu Newsroom to uncover award-winning design projects and more.