Blooming Flowers Seeking
Collection Gift Box for Hangzhou Maogeping Technology Co., Ltd
The cosmetic packaging exudes a natural allure, breaking away from the traditional, reserved aesthetic commonly found in the cultural and creative designs inspired by the Palace Museum. It forges a new path by incorporating lively motifs like regal palace cats, butterflies, and peach blossoms from the Palace Museum collections, all enhanced with exquisite textures and a palette that is both simple and elegant. These elements unite to create an artistic realm that resonates with the vibrancy of everyday life. Tailored to appeal to younger groups, this packaging also elevates brand recognition.
Download Press Kit № 154202
Download Press Kit № 154202 Collection Gift Box for Hangzhou Maogeping Technology Co., Ltd by Hangzhou Maogeping Technology Co., Ltd to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Blooming Flowers Seeking by Hangzhou Maogeping Technology Co Ltd
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Collection Gift Box by Hangzhou Maogeping Technology Co Ltd
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Hangzhou Maogeping Technology Co Ltd Blooming Flowers Seeking
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Hangzhou Maogeping Technology Co Ltd Collection Gift Box
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Hangzhou Maogeping Technology Co Ltd Design Team Photo
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Hangzhou Maogeping Technology Co LtdBrand Logo
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Unique Properties
Rooted in traditional Chinese culture, MAOGEPING BEAUTY offers a cosmetic line that distills the natural essence of the treasures at the Palace Museum into its packaging. Crafted for female users, this series merges Eastern aesthetics with exquisite, modern craftsmanship. Inside, the boxes for products form a vivid scene, where butterflies flutter amid blossoms and regal palace cats frolic. Here, aesthetics, interactivity, and portability converge into a refreshing user experience.
Tags
Cosmetic packaging, Traditional Chinese culture, Essence in the Palace Museum, Eastern aesthetics, Portable design
Production Technology
These cosmetic cases are made from porcelain white sheet material, exuding a simple yet elegant charm. At their center is a hexagonal Loong dragon emblem, adorned with gold trimmed edges to evoke a noble sense reminiscent of gold inlaid jade. The lipstick and mascara tubes feature 3D embossed crocodile patterns inspired by the Catalog of Marine Creatures Collected in the Qing Palace, creating a relief effect.
Design Challenge
Addressing the challenge of fusing classic imagery with modern design, this packaging integrates lively motifs such as regal palace cats, butterflies, and peach blossoms from the Palace Museum collections, all refined with modern craftsmanship. This design rejuvenates traditional culture and pioneers a new trend of China chic. Within, the product boxes form a scene alive with butterflies among blossoms and palace cats frolicking, evoking a grand court style as well as a vivid and vibrant appeal.
Project Duration
The design and development of this series started in November 2021, in Hangzhou. It was introduced to the Chinese market in July 2023.
Operation Flow
The interior packaging in a drawer style elevates the makeup routine beyond the ordinary. The inner side is adorned with a scroll featuring Chinese elements such as auspicious clouds and the painting of Ocean Waves, revealing an interactive visual treat upon flipping the panel. The cosmetic box is portable, with an inbuilt mirror and a leather handle atop for easy makeup application on the go. The 3D embossed crocodile patterns on the lipstick and mascara tubes can resist slips and fingerprints.
Research
With the evolving makeup needs of female users and their growing appreciation of traditional culture, an increasing number of brands are focusing on traditional cultural elements. This packaging design, inspired Chinese traditional culture especially the Palace Museum collections, showcases these elements in a new avatar to its users. It serves as a portal for cultural exchange and motivates designers to break the mold of uniformity through the infusion of traditional cultural elements.
Inspiration
This design blends modern Chinese style with classic elements from the Palace Museum collections. The logo features a regal palace cat, surrounded by motifs like the Forbidden City eaves, papilionoid, and peach blossoms to reveal the warmth of ancient life. The makeup palette also incorporates cat and butterfly motifs, signifying that the product can create diverse natural makeup looks. This also evokes the image of a gentle Eastern beauty and the vibrancy of spring, adding a romantic touch.
Project Overview
Blooming Flowers Seeking Collection Gift Box has been a Silver winner in the Packaging Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Image Credits
For design images and photos please credit Hangzhou Maogeping Technology Co., Ltd.
Silver Recognition
Hangzhou Maogeping Technology Co., Ltd was recognized with the coveted Silver A' Design Award in 2024, a testament to excellence of their work Blooming Flowers Seeking Collection Gift Box.
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