Unicorn Rebrand
Visual Identity for Yating Liu
Designer Yating Liu has refreshed a New York Mexican food truck's brand in an experimental project. The design uses vibrant colors and badges to appeal to young students. In the logo, "Uni" represents university, while "Corn" stands for Tacos. The unicorn theme, popular among youth, fits with the brand's weekly introduction of new flavors. The logo creatively combines elements following Spanish grammar. Menu items also include college-related terms, ensuring a unified visual system tied to the brand's essence.
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Unicorn Rebrand by YATING LIU
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Visual Identity by YATING LIU
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YATING LIU Unicorn Rebrand
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YATING LIU Visual Identity
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Yating LiuBrand Logo
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Unicorn Rebrand Visual Identity Press Releases
Our Unicorn Rebrand press releases are ready in languages: English, for your convenience.
Unicorn Rebrand Visual Identity Translations
Bringing Unicorn Rebrand closer to you with translations in multiple languages: Ҳувияти визуалӣ TG, காட்சி அடையாளம் TA, Визуаль кимлек TT, విజువల్ ఐడెంటిటీ TE, เอกลักษณ์ทางภาพ TH, མཐོང་རིས་ངོ་བོ། BO, ርእይታዊ መንነት TI, Görsel Kimlik TR, Wizual Şahsyýet TK, Візуальна ідентичність UK, بصری شناخت UR, سىما ھۆۋىيىتى UG, Vizual Identifikatsiya UZ, Nhận diện Thị giác VI, Hunaniaeth Weledol CY, Fisuele Identiteit FY, Isazisi Esibonakalayo XH, וויזועלע אידענטיטעט YI, Ìdánimọ̀ Àwòrán YO, Isazisi Esibonakalayo ZU, Visual Identity EN, Visuele Identiteit AF, Identitet Vizual SQ, ምስላዊ መለያ AM, الهوية البصرية AR, Վիզուալ ինքնություն HY, দৃশ্যমান পৰিচয় AS, Vizual Kimlik AZ, Identitate Bisuala EU, Візуальная ідэнтычнасць BE, ভিজ্যুয়াল আইডেন্টিটি BN, Vizuelni identitet BS, Визуална идентичност BG, အမြင်အာရုံဆိုင်ရာ အမှတ်သညာ MY, Identitat Visual CA, Biswal nga Identidad CEB, Chizindikiritso Chowonekera NY, 視覺識別 ZY, 视觉识别系统 ZH, Identità Visuale CO, Vizualni identitet HR, Vizuální identita CS, Visuel Identitet DA, Visuele Identiteit NL, Vida Identeco EO, Visuaalne identiteet ET, Visuaalinen identiteetti FI, Identité Visuelle FR, Dearbh-aithne Lèirsinneach GD, Identidade Visual GL, ვიზუალური იდენტობა KA, Visuelle Identität DE, Οπτική Ταυτότητα EL, Identidad Visual GN, વિઝ્યુઅલ આઇડેન્ટિટી GU, Idantite Vizyèl HT, Tambarin Gani HA, ʻIke Hiʻohiʻona HAW, זהות ויזואלית HE, दृश्य पहचान HI, Tus Cim Qhia Pom HMN, Vizuális Arculat HU, Sjónræn auðkenni IS, Njirimara Ọhụụ IG, Identitas Visual ID, Féiniúlacht Amhairc GA, Identità Visiva IT, ビジュアルアイデンティティ JA, Identitas Visual JV, ವಿಜುವಲ್ ಐಡೆಂಟಿಟಿ KN, Визуалды идентификация KK, អត្តសញ្ញាណតាមរូបភាព KM, Ikirango cy'Iboneka RW, 비주얼 아이덴티티 KO, ناسنامەی بینراوی KU, Визуалдык идентификация KY, ອັດຕະລັກສະນະທາງສາຍຕາ LO, Identitas Visualis LA, Vizuālā identitāte LV, Vizualinis identitetas LT, Visuell Identitéit LB, Визуелен Идентитет MK, Famantarana ara-maso MG, Identiti Visual MS, വിഷ്വൽ ഐഡന്റിറ്റി ML, Identità Viżwali MT, Tuakiri Ataata MI, दृश्य ओळख MR, Визуал дүр төрх MN, दृश्य पहिचान NE, Visuell identitet NO, Visuell identitet NB, Identitat Visuala OC, ଭିଜୁଆଲ ଆଇଡେଣ୍ଟିଟି OR, بصري هويت PS, هویت بصری FA, Tożsamość Wizualna PL, Identidade Visual PT, ਵਿਜ਼ੂਅਲ ਆਈਡੈਂਟਿਟੀ PA, Qhaway Kikin Kay QU, Identitate Vizuală RO, Визуальная идентичность RU, Fa'asinomaga Vaai SM, दृश्य-पहचान SA, Vizuelni identitet SR, Chiziviso Chechiratidzo SN, بصري سڃاڻپ SD, දෘශ්ය අනන්යතාවය SI, Vizuálna identita SK, Vizualna identiteta SL, Aqoonsiga Muuqaalka SO, Boitsebiso ba Pono ST, Identidad Visual ES, Identitas Visual SU, Utambulisho wa Kuona SW, Visuell identitet SV, Pagkakakilanlan sa Biswal TL.
Unicorn Rebrand Visual Identity Media Articles
Access our collection of Unicorn Rebrand articles, ready for use and offered in languages: Arabic (Standard), Hindi, English, French, Spanish, Italian, German, Dutch, Chinese (Mandarin), Portuguese, Indonesian, Japanese, Turkish, Korean and Russian.
Unique Properties
"Unicorn" has a dual meaning: it signifies the mythical animal "Unicorn", aligning with the brand's weekly flavor launches, and it can be dissected into "Uni" and "CORN," representing "university" (as the food truck targets college students near universities) and "the taco". The exclamation mark at the end of the logo mirrors the third letter "i," a distinctive punctuation mark in Spanish.
Tags
Logo, visual identity, branding, corporate identity, graphic design, food identity, New York
Production Technology
The logo is easily applied to stationery, packaging and menu designs, and other various applications including loyalty card, balloon, badges, taco truck graphic, apron and tape designs.
Design Challenge
This brand design challenge is how to make every element in the design closely connected to the brand's core, ultimately forming a cohesive and unified visual system. Like the logo design which skillfully incorporates various pieces of information, such as the brand's origin, product characteristics, and target audience, into a simple graphic without losing uniqueness and detail.
Project Duration
The project started in July 2021 and finished in September 2021 in Beijing, China.
Operation Flow
The design features a lively and bold color palette, complemented by badge graphics that resonate with the college student identity. These elements work together to create a more enticing brand image, appealing to a youthful audience. Additionally, each product name in the menu design cleverly incorporates words closely related to college life, such as "all-nighter," "group project," "brainstorm," and more, ensuring that every element in the design is closely connected to the brand's core, ultimately forming a cohesive and unified visual system.
Research
The overall logo takes a semi-circular shape, cleverly mirroring the appearance of Taco corn tortillas. The letters "i" in "UNi" in the name, along with the exclamation mark at the end, form a mirrored pattern, adhering to the rules of Spanish grammar.
Inspiration
This is a rebranding project for Unicorn Taco, a New York-based taco brand specializing in Mexican food. The design features a lively and bold color palette, complemented by badge graphics that resonate with the college student identity. These elements work together to create a more enticing brand image, appealing to a youthful audience.
Project Overview
Unicorn Rebrand Visual Identity has been a Iron winner in the Graphics, Illustration and Visual Communication Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Image Credits
For design images and photos please credit YATING LIU.
Iron Recognition
YATING LIU was recognized with the coveted Iron A' Design Award in 2024, a testament to excellence of their work Unicorn Rebrand Visual Identity.
YATING LIU Press Releases
Journalists and media members can enrich their content with our press releases on YATING LIU, available for free use. Now available: Immediate access to 1 press releases for journalists.
Unicorn Taco Unveils Vibrant Rebranding Project by YATING LIU
YATING LIU transforms Unicorn Taco's visual identity with a lively and bold rebranding, appealing to a youthful audience, completed in September 2021 in Beijing, China.
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