Cinema

Chair for Morada Decor

Created to bring people together and connect the nostalgia of cinema, both in residential and corporate environments. Its most striking feature is the machining of the front and fixing of the upholstered wooden backrest. It uses molded seats, which follow the anatomical shape of the human body, added to the flexible backrest, provide great comfort. Having in its production the ability to edit the product, with many finishing and coating options, which further increases the versatility of its use in the most diverse environments.

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Cinema by MORADA DECOR

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Chair by MORADA DECOR

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MORADA DECOR Cinema

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MORADA DECOR Chair

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Morada DecorBrand Logo

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Unique Properties

Created to bring people together and connect the nostalgia of cinema, both in residential and corporate environments. Its most striking feature is the machining of the front and fixing of the upholstered wooden backrest. It uses molded seats, which follow the anatomical shape of the human body, added to the flexible backrest, provide great comfort. Having in its production the ability to edit the product, with many finishing and coating options, which further increases the versatility of its use in the most diverse environments.

Tags

Design Chair, Cinema Chair, Cinema, Furniture Design, Solid Wood, dining room

Production Technology

The structural part is made with solid Jequitibá wood, from forest management, which is the most efficient process for using this material, and carefully machined with CNC technology. Painting done with a spray gun, using acrylic paint. The upholstery is handmade, with foam, and covered with various fabric options, ranging from linen, boucles, synthetics to the use of natural leather.

Design Challenge

To create the Cinema chair, the designer had to balance comfort and versatility with the essence of cinema, the project's object of desire. In its research with partners and users to identify their needs, resulting in a project that recalls the nostalgic Cinema Director's chair, dialoguing with the past at the same time as reinventing the future, with a new and modern look on the chair, which could Being used in different environments, communicating with any form of architecture, this attracts a wide variety of users.

Project Duration

Started in January 2023, and finished in April 2023, in Lagoa Vermelha, Brazil. It was shown in June 2023 at the Salão de Gramado - Brazil

Operation Flow

The versatility of the Cinema chair makes it a very easy-to-use, light and durable product, with an ergonomic shaped seat and a moldable back. Whether in an elegant office, at the reception of a hotel or condominium, or in its various living areas. As well as becoming the protagonist of a beautiful dining room, or Home Office, they demonstrate the versatility of the piece Bringing the magic of Cinema to any environment.

Research

Based on the love of Cinema, a series of research and in-depth interviews were carried out, the research revealed that, just like design, users have a strong nostalgic connection to cinema, and that the director's chair, which is their inspiration, is one of the icons that refer them to the 7th art. They look for modern products with Cimnema nostalgia and prioritize comfort and versatility, for use in various environments. The cinema chair was created to meet these needs and, at the same time, provide a unique experience to the user, awakening playfulness. It transports us to a privileged position, that of director of our own stories.

Inspiration

The product design was inspired by the cinema director's chair, in a nod to the 7th art, which is present in everyone's lives. Having your own refuge of being the director of our lives. Looking at life like a movie. Awakening emotions and inspiration. He translates this with great Brazilianness, dialoguing with the past at the same time as he reinvents the future. Referring to the classic, but with a modern and intriguing look. It seeks to combine innovation, sustainability, practicality, ergonomics and symbolism.

Image Credits

Credit for all images to Jucimar Milese, Studio Perphoto Fotografia

Project Overview

Cinema Chair has been a Bronze winner in the Furniture Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Bronze Recognition

MORADA DECOR was recognized with the coveted Bronze A' Design Award in 2024, a testament to excellence of their work Cinema Chair.

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