Hiroshima Dentetsu

Hand Towel for Tsushima Design

This souvenir hand towel, sold in Hiroshima City, Japan, holds a deep connection to the city's post-atomic bomb history. It's crafted from recycled origami cranes, symbolizing peace, transformed into rayon threads. The design features two variations: one with tram numbers emerging through a hole, and another with typography forming stairs when unfolded. The towel's pattern represents Hiroshima's prefectural tree, the maple, and its colors mimic the tram's design. These items encapsulate Hiroshima's spirit, conveying a wish for peace.

Download Press Kit № 155016

Download Press Kit № 155016 Hand Towel for Tsushima Design by Hajime Tsushima to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Hiroshima Dentetsu by Hajime Tsushima

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Hand Towel by Hajime Tsushima

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Hajime Tsushima Hiroshima Dentetsu

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Hajime Tsushima Hand Towel

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Hajime Tsushima Designer Portrait Photo

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Tsushima DesignBrand Logo

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Unique Properties

This hand towel is an "origami crane hand towel" made from recycled paper cranes donated by the city of Hiroshima in JAPAN. The 650 is the exposed train. This is made a design with a hole through which the 650 characters can be seen. Maple, which is the pattern of the hand towel, is the prefectural tree of Hiroshima. The other is a folded paper package. Also, when you open the folded package, the typography emerges in the form of overlapping stairs.

Tags

package design, towel, souvenir, typography, japan, hiroshima

Production Technology

This product is made by reusing origami cranes donated to Hiroshima Peace Memorial Park and processing them into rayon thread. It is a souvenir that prays for peace, and has a concept unique to Hiroshima.

Design Challenge

"The most challenging aspect was creating the package on a single A3-sized sheet of paper. It was necessary to reduce costs. The problem is how to create an appealing package design using just one sheet of paper. Specifically, it was difficult to manually create the layered and staircase-like structure of the paper. By making holes, you can show the material of the towel.

Project Duration

This product will be on sale from April 2023. It is sold at souvenir shops in Hiroshima Peace Memorial Park as a product targeting tourists and wishing for peace.

Operation Flow

This product is a souvenir with a wish for peace. A portion of the proceeds will be donated to the Hiroshima Peace Exchange Fund or the Atomic Bomb Dome Preservation Fund.

Research

This product has a design based on the symbol of Hiroshima and the atomic bombed train. It is hoped that this will arouse interest in the message of peace and Hiroshima's history, contributing to peace efforts and raising awareness of Hiroshima. These effects will contribute to the environment, revitalize local communities, promote tourism, and raise awareness of peace.

Inspiration

Hiroshima is a city that has been rebuilt since the atomic bomb was dropped in 1945. Many people bring origami cranes to the Atomic Bomb Dome and Peace Park to pray. There are also many tourists from overseas. Products made from recycled paper cranes are souvenirs filled with wishes for peace.

Project Overview

Hiroshima Dentetsu Hand Towel has been a Bronze winner in the Packaging Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit Hajime Tsushima.

Bronze Recognition

Hajime Tsushima was recognized with the coveted Bronze A' Design Award in 2024, a testament to excellence of their work Hiroshima Dentetsu Hand Towel.

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