Tang Da Li
Brand Identity for Tang Da Li
To express TangDaLi's unique brand value, this design merges classical and modern elements, resonating with the Tang Dynasty's diversity and openness. It plays on the pun between Tang and sugar, presenting a humorous brand name. Visually, it adopts modern format, incorporating Tang Dynasty murals and frameworks for a vibrant, compelling brand impression. Through the synergy of brand name, visuals and eco-friendly design, this design conveys the brand essence and product type, boosts brand recognition, lays a foundation for future marketing, strengthens consumer bonds and enhances profit.
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Tang Da Li by sxdesign
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Brand Identity by sxdesign
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sxdesign Tang Da Li
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sxdesign Brand Identity
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Tang Da LiBrand Logo
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Tang Da Li Brand Identity Press Releases
Press resources for Tang Da Li are offered in several languages: English.
Tang Da Li Brand Identity Media Articles
Leverage our ready-to-publish articles on Tang Da Li, offered in a range of languages: Spanish, Italian, German, Portuguese, Indonesian, English, French, Chinese (Mandarin), Russian, Turkish, Japanese, Dutch, Korean, Hindi and Arabic (Standard).
Unique Properties
This design merges classical and modern, resonating with the Tang Dynasty's diversity and openness, making the brand stand out. It plays on the pun between "Tang" and "sugar", presenting a humorous brand name. Visually, it adopts modern format, incorporating Tang Dynasty murals and traditional frameworks for a vibrant brand impression. Through the synergy of brand name and visuals, this conveys the brand essence and product type, boosts brand recognition, lays a foundation for future marketing.
Tags
Brand Identity, Chinese, Tradition, Tang Dynasty, Poster, Packaging
Production Technology
TangDaLi leverages advanced graphic design techniques, juxtaposing Tang Dynasty line-drawing characters with contemporary imagery. Production utilizes sustainable materials, ensuring each physical embodiment of the brand is eco-friendly. The precise execution involves high-quality print technology on recyclable substrates, reflecting the brand’s commitment to environmental responsibility.
Design Challenge
The challenge lay in authentically integrating the Tang Dynasty's cultural elements with a modern brand identity without compromising on either. Striking a balance between historical significance and contemporary appeal required extensive research into traditional Chinese art forms, consumer behavior studies, and iterating designs to meet modern ecological and production standards.
Project Duration
The project started in April 2023 in Beijing and finished in October 2023 in Beijing.
Operation Flow
The design employs the iconic illustrations and typical visual elements, ensuring it's easily recognizable. At the same time, the recombination of traditional and modern introduces a fresh and stimulating aspect, making it memorable. These elements also lay the groundwork for evolving brand stories in future marketing campaigns. These, combined with the brand's name and its pun, pique consumers' curiosity, leading them to experience the Brand's value bridging tradition and modernity.
Research
The research combined historical analysis with modern design trends to create a bridge between past and present. Using surveys and market analysis tools, we identified a gap in brand storytelling that could be filled with rich cultural heritage. Participants included design experts and target consumers. Insights showed a preference for brand experiences that fuse tradition with innovation, significantly impacting the market positioning and societal perception of Chinese cultural brands.
Inspiration
Inspired by the cultural richness of the Tang Dynasty, TangDaLi embodies the era’s diversity and openness. The project stemmed from the desire to marry historical resonance with modern vitality. It draws from traditional Chinese motifs, colors, and the poetic pun of “Tang”- sugar and dynasty, bridges modern design, to tell brand story and elicit brand associations, to portray the brand's culture of blending ancient with new and its energetic nature.
Image Credits
Illustrations: Luo Ling Photos and designs: sxdesign
Project Overview
Tang Da Li Brand Identity has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Bronze Recognition
sxdesign was recognized with the coveted Bronze A' Design Award in 2024, a testament to excellence of their work Tang Da Li Brand Identity.
sxdesign Press Releases
Media members, dive into our press releases on sxdesign's work, ready for you to use and enhance your journalistic content. Instantly access 15 press releases, available exclusively for journalists.
Introducing Tang Da Li: A Fusion of Tang Dynasty Heritage and Modern Branding
sxdesign Unveils Tang Da Li Brand Identity Project
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