Shan Yi
Brand Design for Shan Yi
In order to create a unified brand image from the inside out, the logo is filled in a shield shape indicating protection of agriculture and supporting farmers. Lines inside logo form letter S and Y, which can be read as brand name. Furthermore, inside shield shape there are tracks left on the ground and ear of wheat growing in the field, making brand image and customers bond together. Usually a brand of agricultural machine in China tends to use concrete image like leaves, rivers or mountains. Using abstract image can be rather rare but show confidence.
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Shan Yi by sxdesign
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Brand Design by sxdesign
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sxdesign Shan Yi
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Shan YiBrand Logo
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Shan Yi Brand Design Media Articles
For immediate use: Shan Yi articles, available in languages such as Spanish, Indonesian, Hindi, German, French, Portuguese, Dutch, English, Italian, Turkish, Korean, Arabic (Standard), Japanese, Russian and Chinese (Mandarin), to enrich your content.
Unique Properties
The new brand Shan Yi is an smart technology company serving agriculture. In order to create a unified brand image from the inside out, the logo design incorporates the core values of Shan Yi, hoping to connect users and create a protective shield for agriculture through smart products to promote agricultural development. The patterns of ruts and wheatear in the logo not only highlight the personality of the new brand, but also bring out the beautiful implication of fruitful harvest in autumn.
Tags
brand identity, logo, branding, smart agricultural technique
Production Technology
The aspect ratio of the logo is in the golden ratio, and the strokes inside are of equal width. By using the gaps and connections between partially staggered strokes, the letters "s" and "y" can be recognized, while ensuring the integrity and continuity of the logo.
Design Challenge
The challenge lies in how to use a concise external symbol to convey the rich meaning of the brand internally, while also being easily recognizable and memorable. At the same time, as a new brand, the logo design must be able to support the brand's future business expansion and diverse applications.
Project Duration
The project started in Beijing in December 2022 and was completed in February 2023.
Operation Flow
The unique and associative logo design is a powerful visual signal, which clearly communicates the brand's concept of products and services. The brand logo can be used for promotional purposes or as a vehicle-logo, which can be easily recognized and remembered by users.
Research
In-depth research was conducted on relevant brands and products in the intelligent agricultural machinery industry, and the advantages and characteristics of the Shanyi brand were analyzed. Starting from the brand's characteristics, the logo conveys its identity, attributes, and aspirations. Unlike other brands in the industry, this graphic logo is closely related to products, brands, and industry attributes, and is even more easily recognized and remembered through repeated elements that guide people's associations.
Inspiration
Shang Yi is a new brand with tracked unmanned plant protection vehicles as its core product, hoping to establish a reliable, durable, cool high-tech image. The logo design uses a shield shape as a visual frame to highlight the tough and durable character. S and Y are interspersed and linked, symbolizing the connection between smart technology and agriculture. The logo can be used as a vehicle-logo, which contains patterns of ruts and wheatear, establishing a unique association and visual image.
Project Overview
Shan Yi Brand Design has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Image Credits
For design images and photos please credit sxdesign.
Bronze Recognition
sxdesign was recognized with the coveted Bronze A' Design Award in 2023, a testament to excellence of their work Shan Yi Brand Design.
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