Shan Yi
Brand Design for Shan Yi
In order to create a unified brand image from the inside out, the logo is filled in a shield shape indicating protection of agriculture and supporting farmers. Lines inside logo form letter S and Y, which can be read as brand name. Furthermore, inside shield shape there are tracks left on the ground and ear of wheat growing in the field, making brand image and customers bond together. Usually a brand of agricultural machine in China tends to use concrete image like leaves, rivers or mountains. Using abstract image can be rather rare but show confidence.
Download Press Kit № 149564
Download Press Kit № 149564 Brand Design for Shan Yi by sxdesign to access high-res images, essential texts, translations, and exclusive interviews—all in one.
Available Now for Your Next Story
At design|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.
Please Note:
- Credit the work's creator and/or photographer.
- Mention design|newsroom as your source.
- Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.
Let’s Collaborate: Your stories matter. design|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.
Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.
Shan Yi by sxdesign
Download 1800 Pixels JPEG Image.
Brand Design by sxdesign
Download 1800 Pixels JPEG Image.
sxdesign Shan Yi
Download 1800 Pixels JPEG Image.
sxdesign Brand Design
Download 1800 Pixels JPEG Image.
Shan YiBrand Logo
Download 1800 Pixels JPEG Image.
Shan Yi Brand Design Press Releases
Press resources for Shan Yi are offered in several languages: English.
Shan Yi Brand Design Media Articles
Leverage our ready-to-publish articles on Shan Yi, offered in a range of languages: Indonesian, Hindi, Italian, Spanish, Turkish, Korean, Arabic (Standard), Japanese, Russian, Chinese (Mandarin), German, French, Portuguese, Dutch and English.
Unique Properties
The new brand Shan Yi is an smart technology company serving agriculture. In order to create a unified brand image from the inside out, the logo design incorporates the core values of Shan Yi, hoping to connect users and create a protective shield for agriculture through smart products to promote agricultural development. The patterns of ruts and wheatear in the logo not only highlight the personality of the new brand, but also bring out the beautiful implication of fruitful harvest in autumn.
Tags
brand identity, logo, branding, smart agricultural technique
Production Technology
The aspect ratio of the logo is in the golden ratio, and the strokes inside are of equal width. By using the gaps and connections between partially staggered strokes, the letters "s" and "y" can be recognized, while ensuring the integrity and continuity of the logo.
Design Challenge
The challenge lies in how to use a concise external symbol to convey the rich meaning of the brand internally, while also being easily recognizable and memorable. At the same time, as a new brand, the logo design must be able to support the brand's future business expansion and diverse applications.
Project Duration
The project started in Beijing in December 2022 and was completed in February 2023.
Operation Flow
The unique and associative logo design is a powerful visual signal, which clearly communicates the brand's concept of products and services. The brand logo can be used for promotional purposes or as a vehicle-logo, which can be easily recognized and remembered by users.
Research
In-depth research was conducted on relevant brands and products in the intelligent agricultural machinery industry, and the advantages and characteristics of the Shanyi brand were analyzed. Starting from the brand's characteristics, the logo conveys its identity, attributes, and aspirations. Unlike other brands in the industry, this graphic logo is closely related to products, brands, and industry attributes, and is even more easily recognized and remembered through repeated elements that guide people's associations.
Inspiration
Shang Yi is a new brand with tracked unmanned plant protection vehicles as its core product, hoping to establish a reliable, durable, cool high-tech image. The logo design uses a shield shape as a visual frame to highlight the tough and durable character. S and Y are interspersed and linked, symbolizing the connection between smart technology and agriculture. The logo can be used as a vehicle-logo, which contains patterns of ruts and wheatear, establishing a unique association and visual image.
Project Overview
Shan Yi Brand Design has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Image Credits
For design images and photos please credit sxdesign.
Bronze Recognition
sxdesign was recognized with the coveted Bronze A' Design Award in 2023, a testament to excellence of their work Shan Yi Brand Design.
sxdesign Press Releases
Discover sxdesign's journey through our press releases, available for all press members and journalists to use without restrictions. Available now: 15 press releases ready for immediate access by journalists.
Shan Yi Brand Design Unveiled by sxdesign
Introducing the Innovative Brand Design by sxdesign for Shan Yi
sxdesign Newsroom
Access sxdesign Newsroom for exclusive insights into distinguished design and laureled projects.
