Miok

Milk Beer Packaging for Miok

The brand identity design and packaging design for Miok is adventurous, creative, and joyful. The concept of Miok's brand identity is "Mixing", which represents the mix of milk and beer. Around the floating Miok letters, two liquid shapes are mixing into a new shape. The visual means to be bold, dynamic, and joyful to represent the beverage’s unique characteristics. The logo is the main visual element on product packaging, to make this new brand eye-catching and memorable in the market.

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Download Press Kit № 155700 Milk Beer Packaging for Miok by Iris Fan to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Miok by Iris Fan

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Milk Beer Packaging by Iris Fan

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Iris Fan Miok

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Iris Fan Milk Beer Packaging

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MiokBrand Logo

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Unique Properties

Miok is a milk beer brand that started in Hangzhou, China, in 2021. It explores the fun of mixing milk and beer, which creates this new combination of sweet and sour milk with tasty beer bubbles. It has abundant probiotics, but low alcohol. As a new kind of beverage brand, Miok wants to be adventurous, creative, and joyful.

Tags

Mixing, Milk Beer, Packaging, Can, Miok

Production Technology

The concept of Miok's brand identity is "Mixing". Around the floating Miok letters, two liquid shapes are mixing into a new shape. The visual means to be bold, dynamic, and joyful to represent the beverage’s unique characteristics. The logo is the main visual element on product packaging, to make this new brand eye-catching and memorable in the market. Consumers can buy Miok both online and in-store, so the packaging system included gift boxes, shipping box and portable boxes for different usages. The campaign design also included online store design and offline activity design.

Design Challenge

One problem is how to print the vibrant colors on the can as bright as possible. We took a lot of time to communicate with the can factory to make sure the printing is perfect.

Project Duration

The project started in May 2021 in Hang Zhou, China, and finished in March 2022

Operation Flow

The project was created from the branding strategy stage, to visual design and product's production. The original flavor of Miok was selling very well on the market, and we created the new lemon flavor Miok later.

Research

The research includes the market and target user research, and competitors' products analyzing. The research result combined both marketing strategy and visual design direction. The goal is to create a design concept that is unique, recognizable and representing the product's spirit.

Inspiration

The packaging design is inspired by the product's creative spirit. As an innovative beverage, Miok is mixing two very different liquids, milk and beer. Therefor the brand and packaging design took the concept of "Mixing" and expressed in a visual language.

Image Credits

Chinese Logotype Design / Guohao Yuan Photography & Video / Hejun Zhang Packaging Execution / Fan Fan Motion Graphic Editing / Wenhui Gao

Project Overview

Miok Milk Beer Packaging has been a Silver winner in the Packaging Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Silver Recognition

Iris Fan was recognized with the coveted Silver A' Design Award in 2024, a testament to excellence of their work Miok Milk Beer Packaging.

Iris Fan Newsroom

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