Maquera

50cl Infused Liquor Bottle for Maquera

In the heart of Ardeche, a secluded region in France, an infused liquor bottle is born. Maquera's packaging forges a direct connection with enthusiasts, introducing a container intentionally designed for a new homemade infusion after enjoying its original contents. A replaceable label overlaps a screen print, creating an asymmetry. Crafted from durable materials, it becomes infinitely reusable. This approach addresses consumer concerns, making the product stand out on the shelf while being entirely sustainable.

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Maquera by Tiravy Guillaume

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50cl Infused Liquor Bottle by Tiravy Guillaume

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Tiravy Guillaume Maquera

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Tiravy Guillaume 50cl Infused Liquor Bottle

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Tiravy Guillaume Designer Portrait Photo

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MaqueraBrand Logo

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Tiravy Guillaume Interview

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Maquera 50cl Infused Liquor Bottle Press Releases

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Maquera 50cl Infused Liquor Bottle Media Articles

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Unique Properties

After savoring the original beverage, the design encourages consumers to repurpose the bottle by infusing their own liquor. The packaging consists of two layers: screen-printed 'neutral' features and a slim horizontal label for specific details. The latter can easily be replaced with writable tape, enabling the recipe and the date of the new infusion to be noted. Thanks to sturdy materials, the bottle becomes infinitely reusable.

Tags

Liquor, infused liquor, maquera, packaging, guillaume tiravy, wa, designer, Geneva, Switzerland

Production Technology

The bottle places emphasis on natural materials that are locally sourced. The primary goal is to ensure durability through repeated use. The secondary objective is to minimize its carbon footprint from the beginning to the end of the production chain. The paper labels, along with the beech wood and cork cap, are manufactured in France, while the glass bottle originates from neighboring Switzerland. The suppliers played a predominant role in the success of this project.

Design Challenge

Three constraints stood out among the others. First, the bottle had to distinguish itself from others. Second, it needed to showcase the color of the beverage as much as possible. Third, it had to be reusable for consumers. The solution was to separate generic information through screen printing on one side and specific information about a vintage on a label on the other, solving all the challenges.

Project Duration

This project launched in May 2022 in Occitanie, France, shortly after the official registration of the Maquera brand. It took time to earn the owner's trust, undergoing several vintages and as many iterations before reaching the final version, which was achieved one year later in May 2023.

Operation Flow

1. The bottle stands out on the shelf due to its asymmetric design. 2. It offers a satisfying visual, tactile, and auditory experience when pouring a drink. 2. Once emptied, the bottle can be washed while preserving the intact screen printing. 3. It can then be filled with the consumer's preferred liquor and ingredients to welcome a new infusion. 4. The main label can be replaced with writable tape, allowing the consumer to add their own indications.

Research

Research was conducted empirically, in the field, as close as possible to consumers. The primary goal was to understand their desires, habits and consumption patterns. Participating in their experiments and discussions, writable tape became essential to convey information on a reused bottle. A dozen prototypes were then submitted for approval to these enthusiasts, as well as to the primary stakeholder, the master infuser.

Inspiration

Infusing liquor is a hobby that brings together a large community of passionate individuals. Maquera master infuser aimed to establish a direct connection with them. When purchasing liquors, they have an intention to reuse the bottle in the future. They seek robust materials and ample space to apply writable tape, allowing them to remember the date of infusion and the exact recipe. Another significant inspiration for Maquera is its namesake: the maquis.

Image Credits

Image #1: 3D artist Guillaume Tiravy Image #2: 3D artist Guillaume Tiravy Image #3: 3D artist Guillaume Tiravy Image #4: Photographer Guillaume Tiravy Image #5: 3D artist Guillaume Tiravy

Project Overview

Maquera 50cl Infused Liquor Bottle has been a Silver winner in the Packaging Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Silver Recognition

Tiravy Guillaume was recognized with the coveted Silver A' Design Award in 2024, a testament to excellence of their work Maquera 50cl Infused Liquor Bottle.

Tiravy Guillaume Press Releases

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Introducing Maquera: The 50cl Infused Liquor Bottle Designed by Tiravy Guillaume

Discover the innovative Maquera 50cl Infused Liquor Bottle designed by Tiravy Guillaume, winner of the Silver A' Design Award in 2024.

Tiravy Guillaume Newsroom

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