Moon and Chess

Mooncake Packaging for Jiangsu Huani Cultural and Creative Group Co., Ltd.

Moon and Chess is a uniquely designed and exquisitely crafted Mid-Autumn Festival gift box. It combines traditional Chinese elements with modern design concepts, presenting an elegant and delicate feel. The packaging features vibrant colors, with prosperity blue as the main tone, complemented by lively and bright orange, creating a fresh and lively atmosphere. The overall packaging boasts smooth lines and exquisite patterns.

Download Press Kit № 156458

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Moon and Chess by Qi Bin Chen Di Zheng Qi Zhao Qingqing

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Mooncake Packaging by Qi Bin Chen Di Zheng Qi Zhao Qingqing

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Qi Bin Chen Di Zheng Qi Zhao Qingqing Moon and Chess

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Qi Bin Chen Di Zheng Qi Zhao Qingqing Mooncake Packaging

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Jiangsu Huani Cultural and Creative Group Co Ltd Brand Logo

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Unique Properties

Moon and Chess is a uniquely designed and exquisitely crafted Mid-Autumn Festival gift box. It combines traditional Chinese elements with modern design concepts, presenting an elegant and delicate feel. The packaging features vibrant colors, with prosperity blue as the main tone, complemented by lively and bright orange, creating a fresh and lively atmosphere. The overall packaging boasts smooth lines and exquisite patterns.

Tags

Revitalizing traditional culture, people-oriented, reunion and companionship, functionality, sustainability.

Production Technology

Additionally, this packaging reflects the practice of environmental protection, reducing environmental pollution and waste through overall waterproof treatment and the use of recyclable materials.

Design Challenge

In the context of sustainable development in the new era, how to reasonably design people-centric products? Solution: In line with the Mid-Autumn Festival's theme of "reunion," we propose incorporating the traditional Chinese game of "Chess" into the overall product design. A series of integrated designs were carried out, focusing on using "packaging" as a carrier. Through deconstruction, disassembly, and reassembly, the packaging becomes another product itself. Whether it's the fun collaboration during the assembly process or the chess game under the moonlight after completion, it reflects the core philosophy of the product - "Revitalize traditional culture, people-oriented, reunion and companionship."

Project Duration

Time: 20230601-20230920 Address: Suzhou

Operation Flow

The highlight of Moon and Chess lies in its combination of table and chessboard functionalities. By disassembling and combining from different dimensions, the overall interactivity and fun of the gift box are enhanced. When people open the packaging, they can place the inner box on top of the unfolded outer box, creating a table for enjoying tea. When flipping the tabletop, users can arrange the chess pieces on it and begin an exciting game of chess playing. This design not only increases the practicality of the packaging but also provides people with more interactive and entertaining ways to enjoy the product.

Research

Moon and Chess packaging inherits and promotes traditional Chinese culture. By incorporating the traditional Prosperous Suzhou and chess culture into the packaging design, people can gain a deeper understanding and appreciation of the charm and value of Chinese traditional culture. Furthermore, this packaging brings a unique culinary experience, allowing people to not only savor delicious food but also experience the unique charm of traditional culture.

Inspiration

The design inspiration for Moon and Chess comes from the famous Chinese painting Prosperous Suzhou and chess culture. By combining these two elements, the designer aims to integrate traditional cultural elements with modern aesthetics, creating a unique visual effect. Meanwhile, Prosperous Suzhou depicts the flourishing period of Suzhou in ancient times. It not only showcases the bustling markets of Suzhou but also vividly presents rich contents representing Suzhou culture, such as imperial examinations, traditional Chinese opera and music, wedding customs, and garden art, etc.

Image Credits

Image #1: Photographer Chen Di, Sun Sheng, Variations, 2023. Image #2: Photographer Chen Di, Sun Sheng, Variations, 2023. Image #3: Photographer Chen Di, Sun Sheng, Variations, 2023. Image #4: Photographer Chen Di, Sun Sheng, Variations, 2023. Image #5: Photographer Chen Di, Sun Sheng, Variations, 2023.

Project Overview

Moon and Chess Mooncake Packaging has been a Iron winner in the Packaging Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Iron Recognition

Qi Bin,Chen Di,Zheng Qi,Zhao Qingqing was recognized with the coveted Iron A' Design Award in 2024, a testament to excellence of their work Moon and Chess Mooncake Packaging.

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