Craftflow
Packaging Paper for 野米YEMI
Craftflow merges functionality with aesthetics in soap packaging, emphasizing adaptability to temperature changes, sustainability, and a minimalist, nature-inspired design. Unlike standard packaging, this choice reflects simplicity and an eco-friendly ethos. The four unique designs tell stories inspired by nature and craftsmen, offering an escape from urban life and connecting users with nature. Craftflow's approach showcases innovation, sustainability, and a deep appreciation for natural beauty in product design.
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Craftflow by Linghui Li
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Packaging Paper by Linghui Li
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Linghui Li Craftflow
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Linghui Li Packaging Paper
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野米YEMIBrand Logo
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Unique Properties
The choice of wrapping paper for cold process soap is based on its adaptability to vary dimensions influenced by temperature and humidity. This decision ensures compatibility with potential changes in product weights and promotes a sustainable, waste-free, and eco-friendly design. In contrast to industrialized product packaging, it exudes simplicity and a natural outdoor essence. As part of a series, the current four designs convey distinctive brand narratives, inviting users to seek relief from stressful city life and immerse themselves in mountain tales.
Tags
Collage, Nature, Aromatherapy, Artisan
Production Technology
Two-color silk screen printing
Design Challenge
In terms of functionality, we've collected dimensions from 50 batches of soaps with different formulas to discover ways to accommodate the variability of different products. Apart from accommodating the soap, can the product also serve other items? We continuously adjust the soap packaging paper's dimensions not only to tailor it for cold process soap but also to make it equally suitable for other products.
Project Duration
This project commenced in November 2022 in Seattle and concluded in January 2023. YEMI adopted it as a product packaging solution starting in February 2023.
Operation Flow
The design seamlessly blends images with text, creating multiple layers to captivate users and encourage exploration of the information conveyed through the soap packaging. The description of the making process was hidden in the repetitive Chinese characters. Within the text backgrounds, each shot embeds descriptions of the handmade process, providing surprises for the users. The packaging paper subtly reveals the soap's colors, enticing users to untie the ribbon and explore the essence of nature
Research
In the realms of humanity and art, we often contemplate how packaging paper can transcend beyond being a disposable commodity. Starting from the product's own narrative, what defines suitable packaging? How do we instill affection in customers with a mere sheet of packaging paper? Could packaging paper evolve into a work of art? When CraftFlow was created, answers to all these questions were found.
Inspiration
CraftFlow, inspired by the cold process of soap-making, embodies simplicity in packaging design to convey the captivating moments of soap production. Our design ethos focuses on capturing nature and documenting the artisanal journey. Collage, our primary method, weaves together photographs that capture the laborious moments and offer diverse perspectives of the process. Unwrapping the package becomes an immersive experience akin to watching a short film, portraying the handcrafted soap journey from raw material collection to manufacturing. Our goal is to show the highest respect for craftsmanship.
Project Overview
Craftflow Packaging Paper has been a Iron winner in the Packaging Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Image Credits
For design images and photos please credit Linghui Li.
Iron Recognition
Linghui Li was recognized with the coveted Iron A' Design Award in 2024, a testament to excellence of their work Craftflow Packaging Paper.
Linghui Li Newsroom
Unlock a treasure trove of award-winning designs by accessing Linghui Li Newsroom.
