Multi Pocket Shorts Europe
Running Shorts for Mizuno Corporation
Everything for your run in one shorts; a running shorts developed for runners who carry smartphone, keys, coins, cards, energy gels, snack bars and more. Equipped with 360 degree stretch fabric pocket around the hip. An original elaborate design for storage and to prevent items from shaking inside the pocket. There is a patented zip pocket inside the mesh to store your important items. The designers aim to make new standard of running shorts with this problems solution from a runner's perspective.
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Download Press Kit № 156729 Running Shorts for Mizuno Corporation by Masafumi Nakada to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Multi Pocket Shorts Europe by Masafumi Nakada
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Running Shorts by Masafumi Nakada
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Masafumi Nakada Multi Pocket Shorts Europe
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Masafumi Nakada Running Shorts
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Masafumi Nakada Interview
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Multi Pocket Shorts Europe Running Shorts Press Releases
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Unique Properties
-EVERYTHING FOR YOUR RUN IN ONE SHORTS- A running shorts developed for runners who carry smartphone, keys, coins, cards, energy gels, snack bars and more. Equipped with 360 degree stretch fabric pocket around the hip. An original elaborate design for storage and to prevent items from shaking inside the pocket. There is a patented zip pocket inside the mesh to store your important items. We aim to make NEW STANDARD OF RUNNING SHORTS with this PROBLEM SOLUTION FROM A RUNNER'S PERSPECTIVE.
Tags
Multi Pocket Shorts
Production Technology
We decided that an approach to update the side pockets that are commonly used will not solve the runner's problem. By putting pockets all around the hip, we aimed to build storage and stability of items. The pockets are equipped around the hip where you least feel the items shaking. You can utilize the 360 degree with the updated storage ability.
Design Challenge
The development of this running shorts was made by paying close attention to how it looks when runners wear it. We aimed for a pocket design that would hide under jackets and t-shirts so that the 360 degree pocket would not stand out.
Project Duration
This Multi Pocket Shorts Europe is ver.2 of Multi Pocket Shorts series. In 2018, we launched Multi Pocket Shorts ver.1 in Japan. We are currently expanding the recognition of ver.1 as a RUNNING SHORTS THAT SOLD EVERY 80 SECONDS. Ver.1 also got 2022 GOOD DESIGN AWARD in Japan as attached link. In Feb 2024, we will launch ver.2 in Europe which is Multi Pocket Shorts Europe. To adjust to European market, it has below specialities which ver.1 didn't have. Multi Pocket Shorts Europe is made from recycled polyester fibres. And it has zip pocket and inner brief which were requested by European runners.
Operation Flow
-It is built to suppress the movement of items by reducing the unnecessary space in pockets. The 360 degree pockets are divided into 7 different sizes so runners can choose which pocket to use depending on the size of their belongings. By using stretch fabric on the pockets, it is designed to change shape according to the size of items. -It is built to suppress the shake by attaching items inside pockets closely to the body. The pocket is made with a slightly tight silhouette, but by adopting a stretch fabric, runners can wear it by stretching the fabric.
Research
We made depth interview with more than 100 runners in 4 countries. Italy and France as leaders of trend, Japan and Thailand as leaders of global warming. 95% run with at least 1 item. 65% run with key(No.1) and 50% run with smartphone(No.2). These are the details of what they said. -I have many belongings during the run. Number of pocket and size of pocket are not enough. -If I put smartphone in the side pocket of running shorts, it's bounding during the run and so uncomfortable.
Inspiration
Focused on the running characteristic of MOVING WITH ITEMS IN POCKETS. Since not many sports are played with ITEMS IN POCKETS, each sports brand has not deeply investigated in the development of it. As a result of hearing runner's opinions, we found out that runners feel stressed with NOT HAVING ENOUGH SPACE TO CARRY ITEMS or ITEMS SHAKING IN POCKETS. Considering GLOBAL WARMING and ADVANCE OF TECHNOLOGY, runners who run with their drinks and smartphones will increase.
Image Credits
Mizuno Corporation
Project Overview
Multi Pocket Shorts Europe Running Shorts has been a Iron winner in the Sporting Goods, Fitness and Recreation Equipment Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Iron Recognition
Masafumi Nakada was recognized with the coveted Iron A' Design Award in 2024, a testament to excellence of their work Multi Pocket Shorts Europe Running Shorts.
Masafumi Nakada Press Releases
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Introducing Multi Pocket Shorts Europe: The Ultimate Running Shorts with Innovative Storage Solutions
Masafumi Nakada Unveils Multi Pocket Shorts Europe, Redefining Running Apparel with Revolutionary Design
Masafumi Nakada Newsroom
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