Morton

Metering Salt Shaker Package for Morton

This project is a salt shaker packaging design specific for Morton. What makes it differentiated from similar salt shaker packages available in the market is uncluttered and unaffected form. The mating of the graduated groove and the snap-fit mechanism allows user to accurately dispense 1-5 g salt. It is easy to operate with just one hand. This metering salt shaker supports refilling and reuse. The transparent label on the bottom helps user see how much salt is left.

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Morton by Xunxing liang

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Metering Salt Shaker Package by Xunxing liang

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Xunxing liang Morton

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Xunxing liang Metering Salt Shaker Package

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Xunxing liang Designer Portrait Photo

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MortonBrand Logo

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Xunxing liang Interview

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Morton Metering Salt Shaker Package Press Releases

For Morton, we offer press releases in multiple languages, including: English.

Morton Metering Salt Shaker Package Media Articles

Our articles on Morton, prepared for immediate use, are offered in several languages, including English, Spanish, French, Italian, German, Chinese (Mandarin), Dutch, Korean, Hindi, Indonesian, Portuguese, Turkish, Russian, Japanese and Arabic (Standard).

Unique Properties

This project is a salt shaker packaging design specific for Morton. What makes it differentiated from similar salt shaker packages available in the market is uncluttered and unaffected form. The mating of the graduated groove and the snap-fit mechanism allows user to accurately dispense 1-5 g salt. It is easy to operate with just one hand. This metering salt shaker supports refilling and reuse. The transparent label on the bottom helps user see how much salt is left.

Tags

Packaging, Salt, Container, Ration, Health

Production Technology

The bottle body is blow-molded The two constructions of the bottle mouth are inject-molded The label features shrink sleeve

Design Challenge

In the prototyping work, the clip mounted on the back of the bottle is vulnerable to fracture. To fix this vulnerability, the walling thickness of the mouth part is slightly adjusted to improve its strength and durability.Up to 5 g of salt can be dispensed and this maximum amount takes up a small volume, so the designer has to make a trade-off between the graduated size of the bottle cap and the overall volume, to the extent that the comfort of interaction is uncompromised.

Project Duration

The program kicked off in New York in September 2023 and wrapped up in New York in December 2023

Operation Flow

How to use: pick up a shaker, push the mouth part until the pointer stays at the desired gram (the catch stops automatically), tilt the bottle and pour out the salt to a small container, slightly rotate the bottle to both sides until the salt completely pours out, push back the top

Research

The American Heart Association (AHA) recommends that an adult should consume no more than 2.3 g (about half a teaspoon) of salt a day, and suggests that specific groups including those with high blood pressure, the aged, and children should try to reduce salt intake to a level below 1.5 g. The European Food Safety Authority (EFSA) recommends the salt intake of 5 g a day. In addition, the "Umbrella Girl" appearing in the salt shaker package is Morton Salt’s classic logo.

Inspiration

Those who start cooking are unlikely to know the exact amount of salt to dispense. Even though recipes or guides give the recommended amount of salt, the packages of ordinary salt shakers have no accurate graduation resulting in over or under-filling. It's essential to develop a package with accurate dispensing. According to the WHO recommendation, 1-2 g salt added per 100 g food is reasonable, and an adult should not consume over 5 g salt a day. That’s why the designer fixes 1-5 g .

Project Overview

Morton Metering Salt Shaker Package has been a Iron winner in the Packaging Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Image Credits

For design images and photos please credit Xunxing liang.

Iron Recognition

Xunxing liang was recognized with the coveted Iron A' Design Award in 2024, a testament to excellence of their work Morton Metering Salt Shaker Package.

Xunxing liang Press Releases

We provide a series of press releases on Xunxing liang that journalists and press members can freely incorporate into their narratives. Now available: Immediate access to 1 press releases for journalists.

Morton: Innovative Metering Salt Shaker Package Design by Xunxing liang

Introducing Morton, a revolutionary salt shaker packaging design by Xunxing liang, specifically crafted to dispense 1-5 g of salt accurately, promoting healthier cooking habits and ease of use.

Xunxing liang Newsroom

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