Hucks Serif
TYPE DESIGN AND SPECIMEN for S6 Foundry
Hucks Serif is a contemporary serif-type family, presenting a seamless integration of large open counters and gracefully curved and rounded forms, resulting in a glyph set that breathes a modern and elegant typographic aesthetic. The deliberate contrast between thick and thin strokes bestows Hucks Serif a harmonious and stylish appearance. Hucks Serif's design is meticulously crafted, a dedication to infusing letterforms with an inherent elegance that elevates the font to a distinctive style.
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Download Press Kit № 157296 TYPE DESIGN AND SPECIMEN for S6 Foundry by Paul Robb to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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HUCKS SERIF by Paul Robb
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TYPE DESIGN AND SPECIMEN by Paul Robb
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Paul Robb HUCKS SERIF
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Paul Robb TYPE DESIGN AND SPECIMEN
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Unique Properties
Hucks Serif is a contemporary serif-type family, presenting a seamless integration of large open counters and gracefully curved and rounded forms, resulting in a glyph set that breathes a modern and elegant typographic aesthetic. The deliberate contrast between thick and thin strokes bestows Hucks Serif a harmonious and stylish appearance. Hucks Serif’s design is meticulously crafted, a dedication to infusing letterforms with an inherent elegance that elevates the font to a distinctive style.
Tags
Type design, Type specimen
Production Technology
Glyphs was used to create the Font family. The Type specimen book was printed as a limited run in offset digital, five color, outer box debossed.
Design Challenge
The major challenge was creating a through-weight font family that was versatile and adaptable, transcending the boundaries of traditional and digital applications and creating a contemporary visual language.
Project Duration
The font family was started in July 2023 and commercialized in November 2023
Operation Flow
The font family was launched as a retail font worldwide and used by international design firms.
Research
Our research began with the studying of classical forms that could be expanded and adapted into new forms and shapes, with a highly contemporay feel.
Inspiration
This Font family’s inspiration was to create a sophisticated design system that follows classical serif fonts in a contemporary visual language to create a lasting and memorable impression through thoughtful typographic elegance and style.
Image Credits
Copyrights belong to Paul Henry Robb & Moira Bartoloni, 2023
Project Overview
Hucks Serif TYPE DESIGN AND SPECIMEN has been a Silver winner in the Graphics, Illustration and Visual Communication Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
Paul Robb was recognized with the coveted Silver A' Design Award in 2024, a testament to excellence of their work Hucks Serif TYPE DESIGN AND SPECIMEN.
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