Sabbioni Branding
Promotional Branding for Grafiche Sabbioni
Grafiche Sabbioni required a new brand position to celebrate the firm's 60th year anniversary. Salt&Pepper worked with the company to create modern visual languages to promote this important milestone, highlighting the brand’s capabilities in sustainability in the box and traditional print processes. Salt&Pepper created an energetic, robust, and positive branding system, creating a line of 100 percent sustainable, using water-based inks and minimal paper waste to promote the company's core values.
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Sabbioni Branding by Paul Robb
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Promotional Branding by Paul Robb
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Paul Robb Sabbioni Branding
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Paul Robb Promotional Branding
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Paul Robb Design Team Photo
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Grafiche SabbioniBrand Logo
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Unique Properties
Grafiche Sabbioni required a new brand position to celebrate the firm’s 60th year anniversary. Salt&Pepper worked with the company to create modern visual languages to promote this important milestone, highlighting the brand’s capabilities in sustainability in the box and traditional print processes. Salt&Pepper created an energetic, robust, and positive branding system, creating a line of 100% sustainable, using water-based inks and minimal paper waste to promote the company’s core values.
Tags
Branding
Production Technology
Letterpress, linotype printing, and modern digital programs were used to composite the final project. The outer box and agenda were printed on 100% recycled material in 2 Pantone colors and CMYK. The anniversary book was printed in 7 colors on FSC paper.
Design Challenge
Our research began with using letterpress and the linotype system to create experimental-type solutions. The major challenge was to create a 100% sustainable project that would work from box design to editorial, with minimal paper wastage and sustainable inks. These experiments were then developed digitally to create a contemporary feel.
Project Duration
September - December 2023 - Italy
Operation Flow
The project was presented to the market in late 2023
Research
The design inspiration was drawn from traditional printing processes. The anniversary book was printed in letterpress and linotype printing, fused with modern typography, to create a contemporary feel to the branding system.
Inspiration
The design inspiration was drawn from traditional printing processes. The anniversary book was printed in letterpress and linotype printing, fused with modern typography, to create a contemporary feel to the branding system.
Image Credits
Copyrights belong to Paul Henry Robb & Moira Bartoloni, 2023
Project Overview
Sabbioni Branding Promotional Branding has been a Golden winner in the Graphics, Illustration and Visual Communication Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
Golden Recognition
Paul Robb was recognized with the coveted Golden A' Design Award in 2024, a testament to excellence of their work Sabbioni Branding Promotional Branding.
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