Feng Ya Wu Zhen

Ceramic Speaker for Tongxiang research institute communication university of zhejiang

This is a government project that combines Chinese Eastern aesthetics with ceramic speakers, reflecting the cultural heritage of Wuzhen, Zhejiang. It uses ceramic pigments to convey the artistic conception of Chinese culture by incorporating Chinese landscape elements. Reflecting the cultural characteristics of ancient architecture in Wuzhen, Zhejiang, the packaging of ceramic speakers uses recyclable materials and incorporates Braille to create cultural and creative products for the region.

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Feng Ya Wu Zhen by Chao Yang

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Ceramic Speaker by Chao Yang

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Chao Yang Feng Ya Wu Zhen

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Chao Yang Ceramic Speaker

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Unique Properties

As a global high-end ceramic speaker cultural creation, it integrates Eastern classical culture. Using modern graphic compositions to replace Chinese ink painting methods not only carries urban culture, but also reflects Wuzhen people's pursuit of a better life. In order to satisfy more consumer groups, They have added braille to the outsourcing to make the product more diversified and allow people to experience the cultural atmosphere from both visual and auditory dimensions.

Tags

Audio, ceramic works, gifts and cultural creations, painting art, handicrafts.

Production Technology

Different from other traditional speakers that use precious metals as materials, the packaging of ceramic speakers pursues environmental protection, simplicity, and durability, and innovatively combines environmentally friendly materials with cultural values. Ceramic speakers are hand-fired at a high temperature of 1,300 degrees. It is worth mentioning that it not only incorporated textured musical note elements on the outside of the packaging, but also added a braille design and used embossed printing technology to allow more people to experience the charm of ceramic speakers.

Design Challenge

As a cultural and creative speaker starting from Wuzhen and moving towards the global tourism industry, the biggest challenge is to explore the differences of similar products, and combine the characteristics of Wuzhen's urban culture to find a way to integrate the field of Eastern painting art. The expression from classical to modern. Secondly, combining Chinese ceramics, there is a high probability of manual production failure, with a lot of color uncertainty, which also leads to each product being unique.

Project Duration

The project starts in March 2023 in Hangzhou, China and will be completed in December 2023.

Operation Flow

Combining Wuzhen architecture, cultural landscape and products will naturally arouse users' attention and emotional resonance. It can be associated with urban culture, built environment, art exhibitions, commemorative activities, and can play a role in dissemination and promotion. Presented as a work of art or collectible, the packaging material is degradable and environmentally friendly.

Research

This work is commissioned by the Jiaxing Municipal Government in China to create cultural innovation products for the regional tourism industry and play a positive role in promoting Jiaxing's culture. In order to achieve this goal, designers conducted on-site investigations and designed based on elements such as Jiangnan water towns and Wuzhen residential buildings, reinterpreting traditional Eastern elements through symbolic design techniques. A ceramic speaker with Wuzhen characteristics has been designed based on Chinese ceramic craftsmanship. Tourists can better understand the region through Jiaxing's classical music and images.

Inspiration

Wuzhen is one of the most representative water towns in the Jiangnan region of China, renowned for its unique natural scenery and rich historical and cultural heritage. The culture, art, and products of Wuzhen can be integrated with each other. This product draws inspiration from Eastern classical architecture and integrates modern graphic art. Taking this ancient oriental Jiangnan city as a starting point, it will influence the global tourism city market.

Image Credits

Image #1: Yang Chao,Chen Zilong,Xiang Yang Image #2: Yang Chao,Chen Zilong,Xiang Yang Image #3: Yang Chao,Chen Zilong,Xiang Yang Image #4: Yang Chao,Chen Zilong,Xiang Yang Image #5: Yang Chao,Chen Zilong,Xiang Yang

Project Overview

Feng Ya Wu Zhen Ceramic Speaker has been a Bronze winner in the Audio and Sound Equipment Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Bronze Recognition

Chao Yang was recognized with the coveted Bronze A' Design Award in 2024, a testament to excellence of their work Feng Ya Wu Zhen Ceramic Speaker.

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