Tamausagi

Bottled Japanese Tea for Shunbin inc.

Tamausagi is a bottled tea brewed with Uji Gyokuro, the highest grade of Japanese tea. We designed the brand to enhance and capitalize on the value of Japanese tea, which has been offered for free. The bottle has a simple form inspired by Japan's aesthetic of simplicity, known as wabi-sabi. The symbol is derived from the legendary rabbit that guided the guardian god of Uji. The bottle design depicts a moonlit night with thin clouds, representing the Gyokuro tea's cultivation method of blocking out the sun's rays. This is a new Japanese tea design to be offered during special moments.

Download Press Kit № 157774

Download Press Kit № 157774 Bottled Japanese Tea for Shunbin inc. by Hisamichi Kasai to access high-res images, essential texts, translations, and exclusive interviews—all in one.

Available Now for Your Next Story

At design|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.

Please Note:

• Credit the work's creator and/or photographer.
• Mention design|newsroom as your source.
• Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.

Let’s Collaborate: Your stories matter. design|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.

Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.

Tamausagi by Hisamichi Kasai

Download 1800 Pixels JPEG Image.

Bottled Japanese Tea by Hisamichi Kasai

Download 1800 Pixels JPEG Image.

Hisamichi Kasai Tamausagi

Download 1800 Pixels JPEG Image.

Hisamichi Kasai Bottled Japanese Tea

Download 1800 Pixels JPEG Image.

Shunbin inc Brand Logo

Download 1800 Pixels JPEG Image.

Tamausagi Bottled Japanese Tea Press Releases

Press resources for Tamausagi are offered in several languages: English.

Tamausagi Bottled Japanese Tea Media Articles

We provide articles ready for publication on Tamausagi, offered in several languages: Hindi, English, Spanish, French, German, Italian, Chinese (Mandarin), Dutch, Portuguese, Indonesian, Japanese, Arabic (Standard), Turkish, Korean and Russian.

Unique Properties

Tamausagi is a bottled Japanese tea brewed with "Uji Gyokuro," a tea produced using Kyoto's traditional Uji tea manufacturing technique. Japanese tea is often served for free in many restaurants in Kyoto and all over Japan. We developed Tamausagi to provide delicious tea to increase the value of Uji tea and to promote its production.

Tags

Tea, Japanese Tea, Green Tea, Uji Gyokuro, Package design

Production Technology

To evoke the prestige and exclusive luxury of Kyoto, we applied special gold designs to the bottle. With a rough texture and subdued gleam, the gold exudes a strong presence. A black bottle, which blocks light, was used to protect the tea's quality. We added a circular window to the packaging to allow the rabbit symbol on the bottle to be seen. Inspired by the Gyokuro cultivation method of shading tea leaves from sunlight, we depict a moonlit night with thin clouds.

Design Challenge

Due to the risk of the bottle falling over during filling at the factory, it was necessary to adjust the shape of the bottle finely. The most challenging task was to balance functionality with art: to have a design that evokes the simplicity of Japan's beauty without impeding the filling process. Additionally, we spent significant time meticulously designing the bottle's visual appeal to ensure that it is beautiful from every angle.

Project Duration

This brand was launched in Kyoto, Japan in September 2020.

Operation Flow

Simply open the bottle and pour a glass to enjoy Japanese tea of the highest quality. The bottle design, with its rabbit motif, adds an elegant flair to the table, and when poured into a glass, the tea's beautiful, vibrant golden color catches your eye. The design is perfect for a special time with a loved one or as a gift.

Research

We were conscious of the design to enhance and capitalize on the value of Japanese tea itself, which until now has been offered free of charge. Also, the design aims to create a brand of tea that can be served on special occasions, such as a welcome drink or as a non-alcoholic beverage for those who cannot drink alcohol at an event.

Inspiration

The bottle has a simple form inspired by Japan's aesthetic of simplicity, known as wabi-sabi. The symbol comes from a rabbit, which guided the guardian god of Uji and looked back to ensure the god was following. The bottle's design, which evokes the image of a moonlit night with thin clouds, represents the Gyokuro tea's cultivation method of shading the leaves from the sun. Traditional Japanese patterns, reminiscent of Uji tea's long history, are incorporated into the clouds' design.

Image Credits

Shunbin Co., Ltd.

Project Overview

Tamausagi Bottled Japanese Tea has been a Silver winner in the Packaging Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Silver Recognition

Hisamichi Kasai was recognized with the coveted Silver A' Design Award in 2024, a testament to excellence of their work Tamausagi Bottled Japanese Tea.

Hisamichi Kasai Press Releases

We provide a series of press releases on Hisamichi Kasai that journalists and press members can freely incorporate into their narratives. Available now: 2 press releases ready for immediate access by journalists.

Tamausagi: Bottled Japanese Tea Designed by Hisamichi Kasai

Introducing Tamausagi, a bottled Japanese tea brewed with "Uji Gyokuro," a tea produced using Kyoto's traditional Uji tea manufacturing technique, designed by Hisamichi Kasai and awarded Silver in A' Packaging Design Award in 2024.

Hisamichi Kasai Newsroom

Access Hisamichi Kasai Newsroom for exclusive insights into distinguished design and laureled projects.