Lighting Tunnel
Exhibition Booth for GVA Lighting
The lighting tunnel, designed for Gva Lighting at the specialized Light22 exhibition in London, United Kingdom, enabled the company to showcase its latest product ranges among more than 100 high end international lighting brands. The project's concept involved the development of zig-zag panels arranged into an illuminated tunnel, which effectively demonstrated the features of Gva Lighting's indoor and outdoor products, presenting their unique offerings to attendees.
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Lighting tunnel by Nargiza Usmanova
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Exhibition Booth by Nargiza Usmanova
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Nargiza Usmanova Lighting tunnel
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Nargiza Usmanova Exhibition Booth
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Nargiza Usmanova Designer Portrait Photo
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GVA LightingBrand Logo
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Unique Properties
The booth's design concept was centered around GVA Lighting's products. The innovative zig-zag walls formed an architectural lighting tunnel, with specific lighting fixtures installed along the sides. The booth featured a central greenery composition, enhanced by flexible LED lighting, and slanted white walls that were highlighted by various lighting systems. The wide array of colours produced by the company's products enabled the booth to distinguish itself from competitors at the exhibition.
Tags
Booth design, Lighting booth design, Lighting projects, Architectural lighting, Stand design
Production Technology
Wooden and metal structure with MDF panels, vinyl covering and illuminated by company lighting fixtures, renting furniture and reflective floor construction.
Design Challenge
The most challenging aspect was the careful selection of GVA Lighting's premier products, ensuring they harmonized with the angular design of the booth's tunnel walls to create a cohesive look. This synergy between product and structure was pivotal in crafting an immersive experience that showcased the mutual enhancement of the products.
Project Duration
The project started in September 2022 in Torino and finished in November 2022 in London, UK, and was exposed in Light22 in November 2022.
Operation Flow
The Light22 exhibition served as a beacon for design professionals, offering a platform to discover the latest offerings from international lighting brands. Each brand presented its innovative product lines tailored to the architectural lighting market. The project showcased the essence of GVA Lighting's products and featured a colourful lighting tunnel, which contributed significantly to the exhibition's vibrant ambiance.
Research
The research was based on an analysis of previous lighting exhibitions, including those attended by GVA Lighting and its competitors. This strategic approach aimed to delve into the performance metrics of past events, extracting valuable lessons to inform future marketing and branding initiatives. The ultimate goal was to enhance the company's standing within the industry and to forge a more robust and resonant corporate identity through stand design.
Inspiration
The genesis of the concept was a harmonious blend of the architectural cadence found in urban edifices, the boundless allure of roads and tunnels, and the purity of geometric lines and forms. GVA Lighting's products were seamlessly integrated into this framework, casting a radiant glow on every facet of the stand. Through diverse applications and products, they conjured a grand, colourful arch, a vivid tableau of light that captivated the senses.
Image Credits
3D Renders: Nargiza Usmanova Photos, videos: GVA Lighting
Project Overview
Lighting Tunnel Exhibition Booth has been a Iron winner in the Trade Show Architecture, Interiors, and Exhibit Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Iron Recognition
Nargiza Usmanova was recognized with the coveted Iron A' Design Award in 2024, a testament to excellence of their work Lighting Tunnel Exhibition Booth.
Nargiza Usmanova Press Releases
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