Muji Eco Pavilion in Emptiness
Exhibition Space for FORTH FORCE（Shanghai Tan Gen Cultural Communication Co., Ltd）
In 2023, during the China International Import Expo, Atelier Forth Force specially designed a pavilion consisting of 7,524 interlocking wooden components. That was the exclusive pavilion for Muji, dedicated to the brand spirit: Nature, Naturally and Muji. Throughout the 6 day exhibition, as the pavilion wall transitioned from existence to non existence, 1,254 visitors to the Muji pavilion took away the screen system. Following the dismantling of the wall, the wooden components would be reassembled into a set of storage systems suitable for home use.
Download Press Kit № 158442
Download Press Kit № 158442 Exhibition Space for FORTH FORCE（Shanghai Tan Gen Cultural Communication Co., Ltd） by Chenzhu Sun to access high-res images, essential texts, translations, and exclusive interviews—all in one.
Available Now for Your Next Story
At design|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.
Please Note:
- Credit the work's creator and/or photographer.
- Mention design|newsroom as your source.
- Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.
Let’s Collaborate: Your stories matter. design|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.
Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.
Muji Eco pavilion in Emptiness by Chenzhu Sun
Download 1800 Pixels JPEG Image.
Exhibition Space by Chenzhu Sun
Download 1800 Pixels JPEG Image.
Chenzhu Sun Muji Eco pavilion in Emptiness
Download 1800 Pixels JPEG Image.
Chenzhu Sun Exhibition Space
Download 1800 Pixels JPEG Image.
FORTH FORCE Shanghai Tan Gen Cultural Communication Co Ltd Brand Logo
Download 1800 Pixels JPEG Image.
Muji Eco Pavilion in Emptiness Exhibition Space Press Releases
Press releases for Muji Eco Pavilion in Emptiness are now accessible in these languages: English.
Muji Eco Pavilion in Emptiness Exhibition Space Media Articles
For immediate use: Muji Eco Pavilion in Emptiness articles, available in languages such as English, Spanish, French, Italian, German, Chinese (Mandarin), Dutch, Portuguese, Indonesian, Arabic (Standard), Japanese, Turkish, Korean, Russian and Hindi, to enrich your content.
Unique Properties
In 2023, during the China International Import Expo , we especially designed a pavilion which consisted of 7,524 interlocking wooden components. This is the exclusive pavilion for MUJI, dedicated to brand spirit: Nature, Naturally & MUJI. During the 6-day exhibition, as the pavilion wall transitioned from existence to non-existence, 1,254 visitors to the MUJI pavilion took away the screen system. After the dismantling of the wall, the wooden components will be reassembled into a set of storage systems suitable for home use. Moreover, these components are designed to seamlessly match the dimensions of MUJI's existing furniture cabinets. Each participating visitor is the co-creator of this project, bringing the concept of sustainability into their lives. The design of this storage system also implements the MUJI’s Brand concept of “Nature, Naturally & MUJI”. It is well interpreted in the exhibition industry, where resource waste is extremely serious. MUJI's "minimalist" philosophy is not simply about removing unnecessary decoration to achieve a simple appearance, but about creating an ultimate "emptiness" that is pure and without any limitations in terms of usage methods and product images. Emptiness is a state of infinite freedom. An exhibition hall has been cleared can bring infinite creative beauty to life. We are appreciated to every audience who has participated in helping us complete the new concept MUJI Eco-Museum.
Tags
Sustainability,Pavilion,Exhibition,Commercial
Production Technology
The main materials of the MUJI Eco-Pavilion are environmentally friendly wood, recycled ocean plastic, biodegradable agricultural materials, and reusable metal. The wooden components of the pavilion's walls will be taken away by 1254 visitors and reassembled into a home storage system that matches the dimensions of MUJI's existing furniture. Every participating visitor will become a co-builder of this project, bringing sustainable concepts into their lives, and this storage system design also embodies the brand concept of MUJI in the extremely wasteful exhibition industry.
Design Challenge
The design of the MUJI Eco-Pavilion is a rare example in the Chinese exhibition industry of practicing sustainable design from the aspects of design, structural production, construction, and dismantling. It not only applies environmentally friendly and natural materials but also for the design of conventional exhibition that considers how to make normal construction materials exist in a new way from the beginning, and makes construction waste "turn waste into treasure" to become the daily life storage products of the audience.
Project Duration
The project was exhibited in the China International Import Expo in November 2023
Operation Flow
During the 6-day exhibition, as the pavilion wall transitioned from existence to non-existence, 1,254 visitors to the MUJI pavilion took away the screen system. After the dismantling of the wall, the wooden components will be reassembled into a set of storage systems suitable for home use.
Inspiration
MUJI's "minimalist" philosophy is not simply about removing unnecessary decoration to achieve a simple appearance, but about creating an ultimate "emptiness" that is pure and without any limitations in terms of usage methods and product images. Emptiness is a state of infinite freedom. An exhibition hall has been cleared can bring infinite creative beauty to life.
Project Overview
Muji Eco Pavilion in Emptiness Exhibition Space has been a Platinum winner in the Trade Show Architecture, Interiors, and Exhibit Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Platinum A' Design Award is recognized for honoring designs that stand at the forefront of creativity and innovation. It is the highest accolade bestowed by the A' Design Awards, acknowledging works that blend remarkable innovation with impactful societal contributions. These designs not only showcase exceptional artistic and technical proficiency but also highlight their creators' commitment to advancing the boundaries of art, science, design, and technology. Recipients of this award are celebrated for their role in shaping the aesthetics and trends of our time, contributing significantly to the enhancement of quality of life and promoting sustainable development.
Image Credits
For design images and photos please credit Chenzhu Sun.
Platinum Recognition
Chenzhu Sun was recognized with the coveted Platinum A' Design Award in 2024, a testament to excellence of their work Muji Eco Pavilion in Emptiness Exhibition Space.
Chenzhu Sun Press Releases
Explore the world of Chenzhu Sun through our press releases, designed for media members to use freely and enrich your content. For immediate journalistic use: 1 press releases are available right now.
Muji Eco Pavilion in Emptiness Unveiled at China International Import Expo 2023
Atelier Forth Force presents a sustainable exhibition space dedicated to MUJI's minimalist philosophy
Chenzhu Sun Newsroom
Unlock a treasure trove of award-winning designs by accessing Chenzhu Sun Newsroom.
