Villa Booth
Elegant Stand for Smart Design Expo
Wisniowski stand at the Bau Munchenis a perfect blend of modern architectural solutions and the essence of nature. As visitors step into this space, they are greeted by interiors adorned with elements such as wood, stone, and textured plaster on the walls. The combination of these materials creates a captivating final effect, built upon a play of contrasts. When it comes to the color palette, Wisniowski draws inspiration from earthy tones that reflect the beauty of nature.
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Villa Booth by Smart Design Expo Marzena Michalska
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Elegant Stand by Smart Design Expo Marzena Michalska
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Smart Design Expo Marzena Michalska Villa Booth
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Smart Design Expo Marzena Michalska Elegant Stand
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Unique Properties
Inspired by the urban villa concept, this project merges modern architecture with nature's essence, creating an ideal backdrop for products. Spanning 527 sqm, the stand features interiors with natural materials like wood, stone, and textured plaster, and uses earthy tones with bold black accents, reflecting nature's beauty while maintaining sophistication. It provides villa-like setting that highlights the products' purity, showcasing the seamless integration of elegance and functionality
Tags
booth, modern trade show booths, trade show booth design, creative trade show booths, custom trade show booths, Smart Design Expo stand, Smart Design Expo booth
Production Technology
We focused on advanced technologies and materials reflecting the brand's commitment to architectural excellence and user comfort. Natural materials like wood, stone, and textured plaster were used to craft an interior inspired by nature and urban villa elegance. This approach allowed for detailed replication and durability of the display. The project aimed to optimally showcase the brand's products, facilitating intuitive interaction and direct experience of WISNIOWSKI's offerings, highlighting a unique blend of traditional craftsmanship and modern technological solutions
Design Challenge
The main challenge was blending modern tech and creative design within legal and production limits, requiring understanding trends and expectations. Overcoming external constraints like safety laws and material availability was tough. Striking a balance between innovation and quality, through constant iterations and testing, was crucial to meet client and market needs effectively
Project Duration
The project started in January 2023 in Poznan and finished in April in 2023 in Munchen, was excibited in BAU Munchen in 2023
Operation Flow
This booth was designed with visitor interaction in mind. Products are displayed in their real-life contexts, akin to an urban villa setting. These solutions provide a better experience by making it easier to understand the offerings and establish contact with the brand
Research
This research focuses on the impact of modern trade show booths on visitor engagement and product presentation effectiveness. Using a mixed-method approach, including case studies, surveys, and direct observation, with tools like online questionnaires and expert interviews, it involved exhibitors and visitors from various industries. Results highlight the appeal of booths combining technological innovations with creative design, emphasizing the importance of interactive elements
Inspiration
The driving force behind this project was the idea of a city villa that merges the sophistication and contemporary vibe with the coziness and convenience of city life. The design features a contemporary facade and architectural innovations intended to fuse beauty with utility. Grounded in extensive research of urban architectural trends, this design stands as a prime vehicle for presenting client products, epitomizing the ideal harmony of aesthetics and functionality
Image Credits
Image #1: (Photographer) Patryk Lewinski, 2023 Optional Image #1: (Photographer) Patryk Lewinski, 2023 Optional Image #2: (Photographer) Patryk Lewinski, 2023 Optional Image #3: (Photographer) Patryk Lewinski, 2023 Optional Image: #4: (Photographer) Patryk Lewinski, 2023
Project Overview
Villa Booth Elegant Stand has been a Silver winner in the Trade Show Architecture, Interiors, and Exhibit Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
Smart Design Expo - Marzena Michalska was recognized with the coveted Silver A' Design Award in 2024, a testament to excellence of their work Villa Booth Elegant Stand.
Smart Design Expo - Marzena Michalska Press Releases
For journalists seeking engaging content: Explore our press releases featuring Smart Design Expo - Marzena Michalska's work, freely available for incorporation into your stories. Journalists can access 3 press releases immediately, ready for your use.
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