Satine Fresh Milk

Interactive Packaging for Yili Group

There are a lot of New Year limited edition packages in the market and most of the limited edition packages are only designed with patterns on the packages, so the consumers discard the packages after getting the products, which results in a waste of resources. The Limited edition packaging for Satine Fresh Milk hopes to make some changes through the packaging experience innovation to bring more surprises to the target consumers (4-10 year-old children) and become an item that carries the emotional memory of consumers.

Download Press Kit № 158907

Download Press Kit № 158907 Interactive Packaging for Yili Group by Satine fresh milk & Pesign to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Satine Fresh Milk by Satine fresh milk amp Pesign

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Interactive Packaging by Satine fresh milk amp Pesign

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Satine fresh milk amp Pesign Satine Fresh Milk

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Satine fresh milk amp Pesign Interactive Packaging

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Yili GroupBrand Logo

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Unique Properties

New Year is the most important holiday in China and many brands celebrate it with limited edition packaging to bring them closer to consumers. Unlike other limited edition packaging designs that only feature graphics on the packaging, Limited edition packaging for Satine fresh milk incorporates sustainability and interactivity into the package design for broadening the innovative dimension of limited edition packaging design.

Tags

Interactive ,Limited edition ,Experience innovation

Production Technology

Degradable PE plastic

Design Challenge

The overall packaging adopts a hollow out process, and the size and position of the hollow out parts need to meet the requirements of uniform packaging stress.

Project Duration

The project started in October 2023 in Shen Zhen and finished in December 2023 in Shen Zhen.

Operation Flow

After using the product, consumers (4-10 year-old children) can use the packaging as a “New Year's lucky bag” for collecting red envelopes or storing candies (storage function), It can also be a night light to accompany consumers to sleep (companion function), as well as a lantern to take part in the “Guess the Lantern Riddle” activity of the Lantern Festival (interactive function). Packaging is participating in different New year's activities in different scenarios with consumers and it is becoming part of the consumer's emotional memory of the New Year.

Research

Limited edition packaging for Satine fresh milk incorporates sustainability and interactivity into the package design for broadening the innovative dimension of limited edition packaging design.

Inspiration

The shape of the packaging is based on the shape of a milk can, which reinforces the product attributes of fresh milk. The design is based on a dragon head surrounded by New Year elements such as auspicious clouds and flowers, symbolizing the beauty and good fortune of the New Year. The whole packaging adopts the hollowing process, inspired by the traditional window art form, which is festive, delicate and elegant.

Project Overview

Satine Fresh Milk Interactive Packaging has been a Bronze winner in the Packaging Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit Satine fresh milk & Pesign.

Bronze Recognition

Satine fresh milk & Pesign was recognized with the coveted Bronze A' Design Award in 2024, a testament to excellence of their work Satine Fresh Milk Interactive Packaging.

Satine fresh milk & Pesign Newsroom

Find inspiration and award-winning creativity within the Satine fresh milk & Pesign Newsroom.