Commemorative Liquor
Guijiu Zodiac Series

Commemorative Liquor for BA Studio

This product is a commemorative liquor for the Year of the Dragon by the Guijiu brand. Inspired by the classic shape of ancient Chinese amphora vessels, the design incorporates the dragon as a decorative element in the label and the handle of the vessel. The GUIJIU brand embodies nobility. 2024 coincides with the Chinese Year of the Dragon. The dragon holds supreme significance in Chinese culture, further emphasizing the rarity and prestige of the GUIJIU brand.

BA Studio 2024 Professional Silver Press Kit № 159094

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Guijiu Zodiac Series by BA Studio
Guijiu Zodiac Series by BA Studio

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. Image Credits Section holds all necessary photo accreditation details.

Commemorative Liquor by BA Studio
Commemorative Liquor by BA Studio

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. Unlock high-res, watermark-free images with press accreditation, or instantly download a low-res version today. Details on photo contributions are located in the Image Credits Section.

BA Studio Guijiu Zodiac Series
BA Studio Guijiu Zodiac Series

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. Image Credits Section holds all necessary photo accreditation details.

BA Studio Commemorative Liquor
BA Studio Commemorative Liquor

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. Acknowledgements for photographs are in the Image Credits Section.

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Guijiu Zodiac Series Commemorative Liquor Press Releases

Our Guijiu Zodiac Series press releases are ready in languages: English, for your convenience.


Press Kit
Guijiu Zodiac Series Commemorative Liquor Media Articles

Leverage our ready-to-publish articles on Guijiu Zodiac Series, offered in a range of languages: English, Spanish, French, Italian, German, Chinese (Mandarin), Dutch, Portuguese, Indonesian, Arabic (Standard), Japanese, Turkish, Korean, Russian and Hindi.


Unique Properties

This product is a commemorative liquor for the Year of the Dragon by the Guijiu. Inspired by the classic shape of ancient Chinese amphora vessels, the design incorporates the dragon as a decorative element in the label and the handle of the vessel. The Guijiu embodies nobility. 2024 coincides with the Chinese Year of the Dragon. The dragon holds supreme significance in Chinese culture, further emphasizing the rarity and prestige of the Guijiu.

Tags

Chinese liquor, traditional Chinese zodiac culture, zodiac dragon, traditional ceramic ware, vessels, high-end liquor

Production Technology

In China, most high-end liquors are stored in ceramic containers. This product uses a crystal material paired with a metal material to exude a luxurious and high-class feel, while standing out among similar products.

Design Challenge

The difficulty in realizing this project was that traditional Chinese sauce-flavor liquor brands tend to use ceramic material as the carrier of the product's cultural essence. The use of crystal glass broke away from the design approach of similar products, and the metal dragon-shaped part at the cap had a unique shape, requiring persuasion for clients to proceed with mold manufacturing.

Project Duration

The project started in March 2023, was completed in November 2023 and is scheduled to be available in 2024.

Operation Flow

This design features a dragon-shaped component at the bottle cap that serves as the opening mechanism, while its elegant shape also enhances its aesthetic appeal.

Research

In the Chinese liquor market, Chinese Zodiac wine is a product that every brand competes to launch. However, most products are styled with figurative representations of the Chinese zodiac, and there is a lack of products that combine simplicity, sophistication, and heritage. This design fills the gap of high-end products of the same type.

Inspiration

The project draws inspiration from the classic ancient Chinese ceramic vessels with a double-ear structure, which have been developed and inherited over thousands of years in China. Combined with the Chinese dragon illustration in ink on the label, it expresses deep cultural heritage. While the intricate metal carving and simple crystal block body of the bottle create a new vitality for the product.

Project Overview

Guijiu Zodiac Series Commemorative Liquor has been a Silver winner in the Packaging Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Image Credits

For design images and photos please credit BA Studio.

 Award Logo
Silver Recognition

BA Studio was recognized with the coveted Silver A' Design Award in 2024, a testament to excellence of their work Guijiu Zodiac Series Commemorative Liquor.

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BA Studio Press Releases

Attention press members and journalists: We offer a collection of press releases on BA Studio and their notable work, available for your unrestricted use. Instantly access 1 press releases, available exclusively for journalists.


Guijiu Zodiac Series: A Commemorative Liquor Design Inspired by Chinese Heritage

BA Studio Unveils Guijiu Zodiac Series, a Commemorative Liquor Design


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You are currently viewing Media Showcase № 159094. For a full overview of BA Studio's accomplishments and media resources, BA Studio's newsroom is the place to be, offering direct access to a range of materials. This is Press Kit / Media Showcase 159094 featuring the Guijiu Zodiac Series. For more in-depth materials, see Newsroom 353568.

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