Bedtime Story
Boutique Chocolate Packaging for AMOVO
This is a packaging design for a gourmet chocolate series. The graphics on the outer box suggest the distinct taste experience of each chocolate flavor: be it shiny, lively, or mysterious and peculiar. Unlike most chocolate packaging, which uses intuitive food patterns as visual elements to represent the product's flavor, this series conveys the rich associations and emotional shifts brought by taste through peculiar graphics with a sense of story.
Download Press Kit № 159310
Download Press Kit № 159310 Boutique Chocolate Packaging for AMOVO by Xi Yang to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Bedtime Story by Xi Yang
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Boutique Chocolate Packaging by Xi Yang
Download 1800 Pixels JPEG Image.
Xi Yang Bedtime Story
Download 1800 Pixels JPEG Image.
Xi Yang Boutique Chocolate Packaging
Download 1800 Pixels JPEG Image.
AMOVOBrand Logo
Download 1800 Pixels JPEG Image.
Unique Properties
This is a packaging design for a gourmet chocolate series. The graphics on the outer box suggest the distinct taste experience of each chocolate flavor—be it shiny, lively, or mysterious and peculiar. Unlike most chocolate packaging, which uses intuitive food patterns as visual elements to represent the product's flavor, this series conveys the rich associations and emotional shifts brought by taste through peculiar graphics with a sense of story.
Tags
Chocolate, Gourmet Chocolate
Production Technology
The packaging of this series uses special paper with a metallic texture, printing large areas of black patterns, creating a strong visual contrast.
Project Duration
The project started in Beijing in April 2022 and concluded in May 2022. It was launched in the Chinese market in January 2023.
Inspiration
Inspired by bedtime stories from childhood, each story is imaginative, just like every piece of chocolate has its own unique flavor, each piece of chocolate tells a story. Tasting chocolate is like being slowly led into a mysterious realm, where taste memories are awakened and imagination unfolds.
Project Overview
Bedtime Story Boutique Chocolate Packaging has been a Silver winner in the Packaging Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Image Credits
For design images and photos please credit Xi Yang.
Silver Recognition
Xi Yang was recognized with the coveted Silver A' Design Award in 2024, a testament to excellence of their work Bedtime Story Boutique Chocolate Packaging.
Xi Yang Newsroom
Find inspiration and award-winning creativity within the Xi Yang Newsroom.
