Gota
Skincare Packaging for NZ Skin Care Co., Ltd
The packaging of the brand takes inspiration from the Maori tale of New Zealand and blends the vital force of the culture, traditional wisdom, and modern technology, aiming to offer a quality and natural skincare experience. Furthermore, the packaging design is oriented towards sustainability, employing recyclable and environmentally friendly paper and printing materials, thereby avoiding using metal materials and electroplating processes that do not align with modern society pursuit of environmental protection.
Download Press Kit № 159395
Download Press Kit № 159395 Skincare Packaging for NZ Skin Care Co., Ltd by N Z Skin Care Co., Ltd to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Gota by N Z Skin Care Co Ltd
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Skincare Packaging by N Z Skin Care Co Ltd
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N Z Skin Care Co Ltd Gota
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N Z Skin Care Co Ltd Skincare Packaging
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NZ Skin Care Co LtdBrand Logo
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Gota Skincare Packaging Press Releases
Press releases for Gota are now accessible in these languages: English.
Gota Skincare Packaging Media Articles
Leverage our ready-to-publish articles on Gota, offered in a range of languages: Arabic (Standard), Hindi, English, Spanish, French, Italian, German, Chinese (Mandarin), Dutch, Portuguese, Indonesian, Turkish, Japanese, Korean and Russian.
Unique Properties
The ancient Maori tale of New Zealand inspires this packaging design. The packaging incorporates the original natural species of the MAMAKU FERN, red alga, and conus in New Zealand, aiming to convey the deep and inextricable connection between humans and the earth. The design utilizes fossil figures of plants and animals to imply the combination of natural plant and animal ingredients and modern technology, introducing consumers to natural and pure skincare products.
Tags
Skincare product packaging, New Zealand Maori tales, Animal and plant fossils, Red, green and blue colour schemes, Eco friendly craftsmanship
Production Technology
The surface texture of the packaging mimics natural stone, providing an enhanced tactile experience. The embossing and debossing treated surface not only enriches the overall tactile and visual experience but also gives a third dimensional sense. The cap employed PP and ABS materials and an embossing process to imprint the key ingredients pattern of the product onto the surface. Additionally, the multilayer spraying process improves wear resistance and durability.
Design Challenge
The challenge was encountered in expressing the Maori lore and reverence for nature through the packaging. To address this, the packaging design pays tribute to the natural heritage of New Zealand by employing three of its original natural ingredients as the core visual elements and presenting them on the outer box as figures of fossilized plants and animals. The design aims to showcase the ancient and enduring life force of nature, echoing the anti ageing advantages of the skincare product.
Project Duration
In November 2020, the project was launched in New Zealand and was created and developed in collaboration with Sephora, a subsidiary of LV Group. The project was presented at the branded Shanghai show of Sephora from November 17 to 19, 2023, and launched in December 2023 at Sephora in China.
Operation Flow
The cap of the bottle is printed with the natural element pattern of the key ingredients of the product so that consumers can intuitively understand the composition of the product, which enhances the reliability and attractiveness of the product. The serum products employ rotating telescopic droppers to provide consumers with a convenient and safe use experience.
Research
The Maori people of New Zealand are known for their deep respect and gratitude for nature. In traditional Maori medicine, several plant and animal ingredients have been identified for their skin repairing properties. Drawing inspiration, the design team has explored the earth and sea, carefully selecting ingredients with unique bioactivity and efficacy. These ingredients have been applied to skincare products through modern extraction and processing technologies for anti ageing effects.
Inspiration
The brand draws inspiration from the Maori tales of New Zealand. It aims to embody the vibrancy and mystery of the earth and ocean in products and impart the wisdom and power of Maori culture. The packaging comprises three thematic shades of green, red, and blue, with green representing the robust vitality of the MAMAKU FERN, red from the energy rich red alga, and blue symbolizing the conus in the mysterious ocean, highlighting the purity of the product and its efficacy in caring for skin.
Project Overview
Gota Skincare Packaging has been a Silver winner in the Packaging Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Image Credits
For design images and photos please credit N Z Skin Care Co., Ltd.
Silver Recognition
N Z Skin Care Co., Ltd was recognized with the coveted Silver A' Design Award in 2024, a testament to excellence of their work Gota Skincare Packaging.
N Z Skin Care Co., Ltd Press Releases
Access a rich repository of press releases on N Z Skin Care Co., Ltd, offered to press and media professionals for unrestricted use in their stories. Unlock 1 press releases now, directly accessible to journalists.
Gota: Unveiling the Maori-Inspired Skincare Packaging by N Z Skin Care Co., Ltd
Discover the Maori-inspired skincare packaging, Gota, by N Z Skin Care Co., Ltd, designed to embody the vibrancy and mystery of the earth and ocean, launching in December 2023.
N Z Skin Care Co., Ltd Newsroom
Discover outstanding design and award-winning initiatives in the N Z Skin Care Co., Ltd Newsroom.
