Notoginseng

Medicine Packaging for wen guan zhuang

Notoginseng Radix Et Rhizoma is a traditional Chinese medicine with excellent therapeutic effects. The combination of dots in packaging forms a mountain shape, which not only reflects the growth environment of Panax notoginseng powder but also expresses its powdery form. The design of this packaging in black and blue breaks the traditional perception in the industry, making the packaging full of fashion and quality. The packaging of the inner box is arranged and combined to form a landscape painting full of Eastern artistic conception.

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Notoginseng by Zhaocheng He

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Medicine Packaging by Zhaocheng He

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Zhaocheng He Notoginseng

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Zhaocheng He Medicine Packaging

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wen guan zhuangBrand Logo

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Unique Properties

Panax notoginseng is a traditional Chinese medicine. It is packaged in the form of dots to form the shape of mountains, which not only reflects the growing environment of panax notoginseng powder but also expresses its powdery form. The collision of black and blue makes the packaging full of fashion and quality sense. The packaging of the inner box is arranged and combined to form a landscape painting full of eastern artistic conception.

Tags

Health, medicine, fashion, artistic conception, powder

Production Technology

This outer box is made of tinplate with relief on top. The combination of matte and varnish gives a delicate feeling. There are four small boxes inside made of environmentally friendly paper.

Design Challenge

Most similar products in the market are mainly packaged in red and green, and we use black and blue to design this packaging, breaking the traditional understanding of the industry.

Project Duration

The project lasts 2 month

Operation Flow

This packaging retains the characteristics of traditional Chinese medicine and enhances the brand's fashion sense through the collision of black and blue, bringing consumers a better brand impression.

Research

Panax notoginseng is a traditional Chinese medicine. It has a very good therapeutic effect. Designing the powder form of Panax notoginseng through dots is not only a cultural inheritance and induction, but also an expression of modern aesthetics.

Inspiration

The inspiration comes from the mountains where Sanqi powder grows and the powdery form of Sanqi. The inspiration for the pattern of the sprawling mountain ranges comes from the famous ancient Chinese painting of thousands of miles of rivers and mountains.

Project Overview

Notoginseng Medicine Packaging has been a Bronze winner in the Packaging Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit Zhaocheng He.

Bronze Recognition

Zhaocheng He was recognized with the coveted Bronze A' Design Award in 2024, a testament to excellence of their work Notoginseng Medicine Packaging.

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