Mida Yan Font
Type Design for Mida Brand
Download Press Kit № 160653
Download Press Kit № 160653 Type Design for Mida Brand by Zhaocheng He to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Mida Yan Font by Zhaocheng He
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Type Design by Zhaocheng He
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Zhaocheng He Mida Yan Font
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Zhaocheng He Type Design
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Zhaocheng He Designer Portrait Photo
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Mida BrandBrand Logo
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Unique Properties
This font is a structural analysis based on the calligraphy of the famous ancient Chinese calligrapher Yan Zhenqing. Retaining the characteristics of horizontal light and vertical heavy strokes, adding calligraphy touch at the end of strokes such as curling, pressing, vertical hook, vertical curved hook, and oblique hook, making the font have a rounded and rich temperament. This font is suitable for application in packaging products with a cultural and contemporary atmosphere.
Tags
typeface，calligraphy，brush and ink touch, facial style, rounded and rich
Production Technology
Adobe Illustrator/ hand drawn draft
Design Challenge
The creative point of this font is to redesign and analyze the glyph structure of Yan Zhenqing's calligraphy. Adding the touch of calligraphy to strokes such as flicking, pressing, vertical hooks, vertical curved hooks, and oblique hooks, showcasing a rounded and rich temperament. It not only retains the temperament of Yan Zhenqing's calligraphy, but also has its own distinct characteristics.
Project Duration
The project lasts for 10 months
Operation Flow
Taking Yan Zhenqing's calligraphy as inspiration, the structure of the font is re-analyzed. In the stroke stroke, stroke, vertical hook, vertical bend hook, oblique hook and other strokes to add the touch of calligraphy, while preserving the style of Yan Zhenqing's font, show a rounded and rich temperament. This font is suitable for application in packaging products with a cultural and contemporary atmosphere, and is loved by a large number of cultural workers.
Research
Yan Zhenqing was a well-known calligrapher in ancient China. This font continues the stroke characteristics of Yan Zhenqing's calligraphy, which is light in both horizontal and vertical strokes, while redesigning and analyzing the character structure. Adding the touch of calligraphy to strokes such as flicking, pressing, vertical hooks, vertical curved hooks, and oblique hooks, showcasing a rounded and rich temperament.
Inspiration
The inspiration comes from the calligraphy of ancient Chinese calligrapher Yan Zhenqing. The stroke characteristics of Yan Zhenqing's calligraphy are light horizontally and heavy vertically. This font has been redesigned in terms of glyph structure, incorporating calligraphy touch at the end of strokes such as curling, pressing, vertical hooks, vertical curved hooks, and diagonal hooks, showcasing a rounded and rich temperament.
Project Overview
Mida Yan Font Type Design has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Image Credits
For design images and photos please credit Zhaocheng He.
Bronze Recognition
Zhaocheng He was recognized with the coveted Bronze A' Design Award in 2024, a testament to excellence of their work Mida Yan Font Type Design.
Zhaocheng He Newsroom
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