Giao Hang Tiet Kiem

Brand Design for M — N Associates

The transformation of GHTK's brand design authentically represents Vietnamese traffic and culture. Inspired by motorcycle wheels and alley maps, the redesigned logotype and Confident Smile icon convey joy and assurance through digital integration. Animated typography reflects the dynamic energy of Vietnam's urban landscapes, aiming to resonate with local audiences in the digital era. This innovative approach balances heritage with modernization, capturing the essence of Vietnam's vibrant urban life.

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GHTK Rebrand by M N Associates

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Brand Design by M N Associates

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M N Associates GHTK Rebrand

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M N Associates Brand Design

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M N Associates Design Team Photo

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M N AssociatesBrand Logo

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Giao Hang Tiet Kiem Brand Design Press Releases

Availability alert: Press releases for Giao Hang Tiet Kiem in languages including Vietnamese and English.

Giao Hang Tiet Kiem Brand Design Media Articles

Our articles on Giao Hang Tiet Kiem, prepared for immediate use, are offered in several languages, including English, Spanish, French, Italian, German, Dutch, Indonesian, Japanese, Turkish, Chinese (Mandarin), Portuguese, Korean, Russian, Arabic (Standard) and Hindi.

Unique Properties

Giao Hang Tiet Kiem (Saving Delivery or GHTK) is the biggest and leading logistics and delivery service providers in Vietnam. The brand plays a pivotal role in the logistics ecosystem of Vietnam, offering cost-effective, reliable, and efficient delivery services that cater to the diverse needs of businesses and individuals across the country. In January 2022, the brand was made the Vietnam National Brand, proudly recognized for its reliable and affordable delivery services.

Tags

branding, logistic, dynamic, vietnam, green, digital

Production Technology

We've crafted a dynamic motion for typography appearance, drawing inspiration from the rapid pace of Vietnam's traffic and the vibrant, colorful imagery captured through low shutter speeds. This motion seeks to showcase the beauty of Vietnam's lifestyle in an engaging and energetic manner.

Design Challenge

GHTK's brand transformation integrates Vietnamese traffic and culture with a modernized "Confident Smile" icon for digital appeal. Balancing heritage and innovation, it uses diverse design techniques like digital animation to capture Vietnam's dynamism and resonate with local audiences in the digital landscape.

Project Duration

The project was done within 6 months and was launched officially February 2024

Operation Flow

We've explored two operational directions: one focused on efficiency and scalability, streamlining processes for rapid growth and diverse client needs; the other on innovation and customer experience, aiming for unique solutions that enhance engagement. Evaluating these, we aim for a strategy optimizing operations while fostering creativity and customer-centricity, aligning with evolving goals and market demands.

Research

This abstract explores how Vietnam's dynamic traffic system, defined by lighting, speed, and sound, influences design principles. It investigates incorporating these urban elements into brand elements, colors, and motion graphics to create culturally resonant branding strategies, enhancing brand identity and engagement through urban vibrancy.

Inspiration

Inspired deeply with the vibrancy of Vietnam traffic and transportation system, all influenced elements such as lighting, speed and sound become the design principles for the brand elements, color choice and motions. The logotype draws from motorcycle wheels, alley maps, and transportation. Paired with the Confident Smile icon, it reflects joy and assurance for shippers and users. Dynamic typography mirrors the traffic pace and colorful imagery of Vietnam for engaging motion.

Image Credits

Photography by Wing Chan © M — N Associates 2024, Vietnam All right reserved

Project Overview

Giao Hang Tiet Kiem Brand Design has been a Silver winner in the Graphics, Illustration and Visual Communication Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Silver Recognition

M — N Associates was recognized with the coveted Silver A' Design Award in 2024, a testament to excellence of their work Giao Hang Tiet Kiem Brand Design.

M — N Associates Press Releases

Attention press members and journalists: We offer a collection of press releases on M — N Associates and their notable work, available for your unrestricted use. Immediate access is granted to 2 press releases for all journalists.

Introducing Giao Hang Tiet Kiem: A Vibrant Brand Design Reflecting Vietnam's Urban Energy

Giao Hang Tiet Kiem (Saving Delivery or GHTK) by M — N Associates is a dynamic brand design inspired by Vietnam's traffic and transportation system, reflecting the country's urban energy and vibrancy. Recognized as the Vietnam National Brand, GHTK offers reliable and affordable delivery services, playing a pivotal role in Vietnam's logistics ecosystem.

M — N Associates Newsroom

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