Mrs T

Corporate Design for Mrs T

Mrs T - Delicacies with Tea is a fine food manufactory from Hamburg, Germany. Mrs T refines traditional recipes wit tea, using it as an ingredient. The corporate design transports the high production standards, well chosen ingredients and the manufactory character of handmade goods through a classy, sleek and elegant packaging and printed goods, that accompany the products. The color range is very natural and agrees with the particularity of the products, using tea as an ingredient.

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Mrs T by Julia Hell

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Corporate Design by Julia Hell

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Julia Hell Mrs T

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Mrs TBrand Logo

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Mrs T Corporate Design Press Releases

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Mrs T Corporate Design Media Articles

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Unique Properties

The corporate design for Mrs T states out through a clean and classy, yet distinct look and feel that mirrors the product behind the design. Sleek, mostly white packaging underlined by three corporate colors. The Logo is supposed to work as a frame, that literally brands all the goods produced in the Mrs T manufactory, like a golden quality label. the choice of fonts underlines the fact that all labels are made by hand. The Logo font has a similar look and feel to it.

Tags

Corporate Design, Packaging, Logo, Tea, Delicacies, Graphic Design

Production Technology

For the business cards and perspectively also for the packaging, we used a golden hot foil for the logo. Since the product was launched last year and the current packaging labels are printed in 4/4C so far.

Design Challenge

while starting to designed I created three different ways to see the product. Each of them was not entirely wrong and I felt attached to them because in a way they all seemed to be right. Two of the drafts were focusing of the origin of the tea ceremonies and practices of the eastern and western cultures. In the end it was to much of an excursus and we chose to realize the third draft, that creates a brand for the products which does not necessarily need to tell a complicated story.

Project Duration

The project started in July 2016 and is ongoing. I am working from Berlin, my client is working from Hamburg.

Operation Flow

The bags can be sealed shut with a laminating machine, so the food inside is vacuum sealed, the glassed have a standard screw cap that also can be sealed shut via vacuum. All items are labeled from the outside to to guarantee food safety.

Research

At first I went online to get an overview on existing products related to the tea theme. I find pinterest to be a very helpful tool when it comes visual research. I created a pinbaord. according to that I did a tasting of my clients products. She provided me with a variety of her delicacies. That helped me a lot to get a hint of the world I wanted to create for the products.

Inspiration

I got to try the products of my client, Maren Thobaben at a friends wedding and she asked if I could imagine to create a corporate design for her products. The characteristic of her baked goods is, that she uses tea as an ingredient. The world of tea - packaging, accessoires, heritage and the ceremony of preparing tea in different cultures were the source of my inspiration. I read a lot about it an in the and came back to the source of all of it, the tea plant.

Image Credits

All Images: Photographer / Jannis Hell, 2017

Project Overview

Mrs T Corporate Design has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2017 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Bronze Recognition

Julia Hell was recognized with the coveted Bronze A' Design Award in 2018, a testament to excellence of their work Mrs T Corporate Design.

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Introducing Mrs T: A Corporate Design Inspired by Tea

Julia Hell's Corporate Design for Mrs T

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