Carp Leap
The Tea for Rufy design
Anhua mountain tea: the concept of product creation is story narration, with traditional elements such as fish, dragon and pine as the main body. There are three stages: leaping over the dragon's gate, surpassing oneself and enjoying life. It symbolizes the memory of entrepreneurs' struggle. Visually, on the basis of specific illustrations, it focuses on the visual exploration of symbolic symbols.
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Carp Leap by Qian Xiang
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The Tea by Qian Xiang
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Qian Xiang Carp Leap
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Qian Xiang The Tea
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Rufy designBrand Logo
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Carp Leap The Tea Press Releases
Discover our press releases for Carp Leap available in the following languages: English.
Carp Leap The Tea Media Articles
Leverage our ready-to-publish articles on Carp Leap, offered in a range of languages: English, Spanish, Indonesian, German, Dutch, Arabic (Standard), Japanese, Korean, Turkish, Italian, French, Russian, Chinese (Mandarin), Hindi and Portuguese.
Unique Properties
Architecture by joint target population story content, combines the traditional elements in the appropriate symbolic meaning, reorganized the story and the traditional elements of the visual structure of perfect of symbolic significance to conform to the standard to carry on the design of contemporary visual aesthetic, abandoned the simple element adornment gimmick is commonly used on the market, from the depth of the connotation of the need to connect to the target population.
Tags
Tea packaging design, gift box packaging design, illustration, narrative design
Production Technology
Bronzing process three-dimensional embossing bronzing embossing version, mounted plate hard box shell, shell cover concave and convex indentation texture process, skin paper material origami handbag, internal quiet shock absorbing sponge fixed position. Crystal glaze builds cup
Design Challenge
The challenge of business gift product development comes from how to satisfy the preferences of buyers with different industry backgrounds, majors and preferences, with a strong sense of ceremony and profound cultural heritage.
Project Duration
2018.6-2018.8 changsha, hunan province, China
Operation Flow
Business between the design target for entrepreneurs ", Chinese elements illustration, lamp and the experience accumulated similar stories is the starting point of the design, with the tea set a comfort for the product story illustrations and tea, soothe business difficult, with similar life story of the entrepreneur appearance under the scenery of life difficult, echo soothing story illustrations, the need for tea, light, and the final buyers mutual interaction ". Creating the gift for the buyer should have a value that penetrates the heart.
Research
1. Research type: business gift products 2. Research objectives and methods: to find the essential demand behind business gift products, conduct research, simulation, inquiry and analysis 3. Data collection and research tools: inspiration board, mind map, database 4. Research effects of participants or real life phenomena such as experiments, results, insights and influences, business, society and design itself: through data research, simulation of gift sites, and search for experimental participants who meet the characteristics without informing them to buy finished products and send them to friends and then inquire. In order to highlight the value of gift products and strengthen business partnership, it is convenient to form an alliance in business form or a solid and reliable upstream and downstream relationship.
Inspiration
Black tea is a kind of traditional Oriental tea, which has a deep impression in people's mind for a long time. How to integrate this ancient and lasting impression with modern aesthetic principles, and how to establish a visual communication that both has a sense of history and conforms to the aesthetic characteristics of contemporary young target groups. In the in-depth study, we found that the development of traditional Oriental elements with modern aesthetic standards is an extremely accurate and effective means. At the same time, combined with the characteristics of the business gift products, the traditional elements in the growth of absorption, interpretation appears in the present packaging vision.
Image Credits
Photo # 1: creative planning: Liu Jun, designer: Xiang Qian effect present:Xiang Qian, Printing docking: Xue Dengke, finishing: Yao Wenliang,Others: Li Sai, Zhang Longyuan, Cao Xin, Guo Xianglong, Wang Qijun, Wang Xin, Zeng Ling， Photo # 2: creative planning: Liu Jun , designer: Xiang Qian effect present:Xiang Qian, Printing docking: Xue Dengke, finishing: Yao Wenliang,Others: Li Sai, Zhang Longyuan, Cao Xin, Guo Xianglong, Wang Qijun, Wang Xin, Zeng Ling， Photo # 3: creative planning: Liu Jun , designer: Xiang Qian effect present:Xiang Qian, Printing docking: Xue Dengke, finishing: Yao Wenliang,Others: Li Sai, Zhang Longyuan, Cao Xin, Guo Xianglong, Wang Qijun, Wang Xin, Zeng Ling，Photo # 4: creative planning: Liu Jun , designer: Xiang Qian effect present:Xiang Qian, Printing docking: Xue Dengke, finishing: Yao Wenliang,Others: Li Sai, Zhang Longyuan, Cao Xin, Guo Xianglong, Wang Qijun, Wang Xin, Zeng LingPhoto # 5: creative planning: Liu Jun , designer: Xiang Qian effect present:Xiang Qian, Printing docking: Xue Dengke, finishing: Yao Wenliang，Others: Li Sai, Zhang Longyuan, Cao Xin, Guo Xianglong, Wang Qijun, Wang Xin, Zeng Ling
Project Overview
Carp Leap The Tea has been a Silver winner in the Packaging Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
Qian Xiang was recognized with the coveted Silver A' Design Award in 2020, a testament to excellence of their work Carp Leap The Tea.
Qian Xiang Press Releases
Media members, dive into our press releases on Qian Xiang's work, ready for you to use and enhance your journalistic content. Journalists, gain instant access to 2 press releases today.
Carp Leap: A Modern Twist on Traditional Tea Packaging
Qian Xiang's "The Tea" design project, inspired by traditional Oriental tea, blends ancient elements with modern aesthetics to create a visually stunning and culturally rich packaging concept.
Qian Xiang Newsroom
Dive into Qian Xiang Newsroom to explore celebrated designs and projects.
