East Side
Italian Craft Beer for Roberto Terrinoni
A craft beer in a small town in central Italy, every beer has a story, every story is told on its label. As well as being elegant and versatile, the collage technique allows to insert some visual elements that highlight the identity of the product, such as references to the meaning of the name, to the beer typology and to its ingredients. The logo design, which represents the corporate identity, is based on a simple shape. This shape was reproduced on the die-cut of the labels and on the symbol system of every single beer using a customization which is both colourful and heraldic.
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Download Press Kit № 88185 Italian Craft Beer for Roberto Terrinoni by Roberto Terrinoni to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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East Side by Roberto Terrinoni
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Italian Craft Beer by Roberto Terrinoni
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Roberto Terrinoni East Side
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Roberto Terrinoni Italian Craft Beer
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East Side Italian Craft Beer Press Releases
Explore press materials for East Side, available in languages such as English.
East Side Italian Craft Beer Translations
We ensure East Side is globally understood with translations available in these languages: Italiaanse Handwerkbier AF, Birra Artizanale Italiane SQ, የኢጣሊያ የእጅ ጥበብ ቢራ AM, البيرة الحرفية الإيطالية AR, Իտալական Արհեստ Գարեջուրը HY, Italyan Sənətkarlıq Pivəsi AZ, Artisau Garagardo Italiar EU, Крафтовае Італьянскае Піва BE, ইতালিয়ান ক্রাফট বিয়ার BN, Talijansko Craft Pivo BS, Италианската Крафт Бира BG, အီတလီယာဉ်ဘီယာ MY, La Cervesa Artesana Italiana CA, Mowa Wapaini Wazitali NY, 意大利精酿啤酒 ZH, A Birra Artigianale Italiana CO, Talijansko Craft Pivo HR, Italské Řemeslné Pivo CS, Italiensk Håndværksøl DA, Italiaans Ambachtelijk Bier NL, Itala Metia Biero EO, Itaalia Käsitööõlu ET, Italialainen Käsityöolut FI, La Bière Artisanale Italienne FR, A Cervexa Artesanal Italiana GL, იტალიური რეწვის ლუდი KA, Italienisches Craft Beer DE, Η Ιταλική Μπύρα EL, ઇટાલિયન ક્રાફ્ટ બિયર GU, Italyen Byè Atizanal HT, Italiyanci Aikin Giya HA, בירה מלאכה איטלקית HE, इटैलियन क्राफ्ट बीयर HI, Az Olasz Kézműves Sör HU, Bir Kerajinan Italia ID, Beoir Ceardaíochta Na Hiodáile GA, Biya Nka Italian IG, Ítalskur Handverksbjór IS, La Birra Artigianale Italiana IT, イタリアのクラフトビール JA, Bir Kerajinan Italia JV, ಇಟಾಲಿಯನ್ ಕ್ರಾಫ್ಟ್ ಬಿಯರ್ KN, Итальяндық Қолөнер Сырасы KK, ស្រាបៀរយានអ៊ីតាលី KM, Inzoga Zubukorikori Bwubutaliyani RW, Италиялык Кол Өнөрчүлүк Пивосу KY, 이탈리아 수제 맥주 KO, Birrîna Kelûmelê Talî KU, Italienesch Handwierksbier LB, Italian Artis Cervisiam LA, ເບຍຝີມື Italian LO, Itališkas Amatų Alus LT, Itāļu Amatniecības Alus LV, Италијанското Занаетчиско Пиво MK, Labiera MG, Bir Kraf Itali MS, ഇറ്റാലിയൻ ക്രാഫ്റ്റ് ബിയർ ML, Il-Birra Artiġjanali Taljana MT, Pia Pia Italia MI, इटालियन क्राफ्ट बिअर MR, Итали Гар Урлалын Шар Айраг MN, इटालियन शिल्प बियर NE, Italiensk Håndverksøl NO, ଇଟାଲୀୟ ଶିଳ୍ପ ବିୟର OR, ਇਤਾਲਵੀ ਕਰਾਫਟ ਬੀਅਰ PA, آبجو کرافت ایتالیایی FA, Włoskie Piwo Rzemieślnicze PL, د ایټالوي کرافټ بیر PS, A Cerveja Artesanal Italiana PT, Berea Artizanală Italiană RO, Итальянское Крафтовое Пиво RU, اطالوي ڀرت واري بيئر SD, Italia Vaalele Pia SM, Италијанско Занатско Пиво SR, Lionn Ciùird Eadailteach GD, Italian Craft Doro SN, ඉතාලි ක්රාෆ්ට් බියර් SI, Talianske Remeselné Pivo SK, Italijansko Craft Pivo SL, Biirka Farsamada Italian SO, Biri Ea Mesebetsi Ea Matsoho Ea Italy ST, La Cerveza Artesanal Italiana ES, Bir Karajinan Itali SU, Bia Ya Ufundi Ya Italia SW, Italiensk Hantverksöl SV, இத்தாலிய கிராஃப்ட் பீர் TA, ఇటాలియన్ క్రాఫ్ట్ బీర్ TE, Пивои Ҳунармандии Итолиёӣ TG, อิตาเลี่ยนคราฟต์เบียร์ TH, Italýan Senet Piwo TK, Ang Italyanong Beer Beer TL, İtalyan Zanaat Birası TR, Итальян Һөнәре Сырасы TT, ئىتالىيە قول ھۈنەر پىۋىسى UG, Італійське Крафтове Пиво UK, اطالوی کرافٹ بیئر UR, Italyan Hunarmandchilik Pivosi UZ, Bia Thủ Công Ý VI, Mae Cwrw Crefft Eidalaidd CY, Italjaansk Ambachtlik Bier FY, Ubhiya Bobuchwephesha Be-Italian XH, איטאַליעניש מעלאָכע ביר YI, Ọti Iṣẹ Ọwọ Italy YO, Ubhiya Wezikebhe Zase-Italy ZU, 意大利精釀啤酒 ZY, Italian Sa Paghimo Sa Beer CEB, Italian Hana Pia HAW, Npias Italian Npias HMN, Italian Craft Beer EN.
East Side Italian Craft Beer Media Articles
Our articles on East Side, prepared for immediate use, are offered in several languages, including Korean, Arabic (Standard), Indonesian, English, Turkish, Italian, German, Portuguese, Dutch, Japanese, Russian, Chinese (Mandarin), Hindi, French and Spanish.
Unique Properties
As well as being elegant and versatile, the collage technique allows to insert some visual elements that highlight the identity of the product, such as references to the meaning of the name, to the beer typology and to its ingredients. The logo design, which represents the corporate identity, is based on a simple shape. This shape was reproduced on the die-cut of the labels and on the symbol system of every single beer using a customization which is both colourful and heraldic.
Tags
beer, collage, packaging, label, italy,
Production Technology
Paper, off-set print, screen printing polishing
Design Challenge
The main challenge was facing a very fresh market in Italy: there were no know-how, no rules, only intuitions. Mixing the results of market research conducted abroad with the forecasts of the Italian demand was the most challenging task.
Project Duration
This project was born in 2015 in Latina, in Central Italy. A new brewery was starting to get attention and growing rapidly. A year after its foundation, it decided to reset the communication of the brand and restyle three labels from its selection of beers. The collaboration still goes on today and it has given birth to a range 22 labels; the goal is to reach 30 by the end of 2020. Today the brewery is considered a rising star in the Italian and international scene of craft beer.
Operation Flow
This label tells a story that the master brewer Luciano Landolfi manages to express with every single beer; a tale of processes, ingredients and cultural roots. The real challenge was to convey all these concepts with a small label.
Research
At the dawn of the success of craft beer in Italy, the brief asked to approach the communicative tone of wine while maintaining some distinctive traits of beer. Being a product designed to be enjoyed at the table, it required the 75 cl format. The target had to be adjusted to the price of the craft, a much higher one compared to most industrial beers. The brand is ppredominant in the world of craft beers and it shows on the label, which is typical of an industrial beer, so to benefit the product and its identity.
Inspiration
Each label tells a story. This story is made of flavors, legends, qualities, references and ideas that complete the experience of tasting these ice-cold beers. A very complex visual architecture alternates elements that tell the story of the product (the photographic parts in collage style, the colors and the heraldic pictogram) to others that underline the brand identity (the setting, typography and frequent use of the basic form of the brand).
Image Credits
video by east side brewing
Project Overview
East Side Italian Craft Beer has been a Bronze winner in the Packaging Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Bronze Recognition
Roberto Terrinoni was recognized with the coveted Bronze A' Design Award in 2020, a testament to excellence of their work East Side Italian Craft Beer.
Roberto Terrinoni Press Releases
Discover Roberto Terrinoni's journey through our press releases, available for all press members and journalists to use without restrictions. Journalists can access 1 press releases immediately, ready for your use.
East Side Craft Beer Label Design by Roberto Terrinoni Wins Bronze A' Design Award
Renowned Italian designer Roberto Terrinoni's East Side craft beer label design wins Bronze A' Design Award for its unique storytelling and visual architecture.
Roberto Terrinoni Newsroom
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