U15
Photographic Series for Tiago & Tania
The artists' project takes advantage of the U15 building's features to create an association with natural elements present in the collective imagination. Taking advantage of the building structure and parts of it, as its colors and shapes, they try to evoke more specifics locations like the Chinese Stone Forest, the American Devil Tower, as generic natural icons like waterfalls, rivers, and rocky slopes. To grant a different interpretation in every picture, the artists explore the building through a minimalist approach, using different angles and perspectives.
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U15 by Tiago amp Tania
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Photographic Series by Tiago amp Tania
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Tiago amp Tania U15
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Tiago amp Tania Photographic Series
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Tiago amp Tania Designer Portrait Photo
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U15 Photographic Series Press Releases
Discover our press releases for U15 available in the following languages: English.
U15 Photographic Series Translations
U15 in your language: we provide project translations across multiple languages: La Série Photographique FR, Силсилаи Аксҳо TG, A Serie Fotográfica GL, ซีรีส์ภาพถ่าย TH, ფოტოგრაფიული სერია KA, Surat Seriýasy Suratyň TK, Fotoserien DE, Serye Ng Photographic TL, Η Φωτογραφική Σειρά EL, Fotoğraf Serisi TR, Фотографик Серияләр TT, ફોટોગ્રાફિક શ્રેણી GU, Seri Fotografi HT, فوتوگراف يۈرۈشلۈك رەسىملەرنىڭ UG, Jerin Hotunan Hoto HA, Фотографічна Серія UK, סדרת צילומים HE, فوٹو گرافی کی سیریز فوٹو گرافی کی UR, फोटोग्राफिक श्रृंखला HI, Fotografiya Seriyasi Fotografiyaning UZ, Loạt Ảnh VI, A Fotósorozatok HU, Seri Fotografi ID, Cyfres CY, Fotografyske Searjes FY, Grianghrafadóireachta É Sraith GA, Usoro Eserese IG, Imifanekiso Yoluhlu XH, Ljósmyndaseríur IS, פאָוטאַגראַפיק סעריע YI, La Serie Fotografica IT, Jara Fọtoyiya YO, 写真シリーズ JA, Izithombe Zochungechunge ZU, Seri Fotografik JV, 攝影系列 ZY, Series ಾಯಾಗ್ರಹಣದ ಸರಣಿಯು KN, Serye Sa Photographic CEB, Фотографиялық Серия KK, 'o Nā Kiʻi Kiʻi HAW, ស៊េរីថតរូប KM, Thaij Duab Thaij Duab HMN, Urukurikirane Rw'amafoto RW, Фотографиялык Серия KY, 사진 시리즈 KO, Rêze Wênesazî KU, Photographic Series LA, Fotografesch Serie LB, ຊຸດການຖ່າຍຮູບ LO, Fotografijos Serijos LT, Fotogrāfiju Sērijas LV, Фотографската Серија MK, Andian-Tsary MG, Siri Fotografi MS, ഫോട്ടോഗ്രാഫിക് സീരീസ് ML, Serje Fotografika MT, Raupapa Whakaahua MI, फोटोग्राफिक मालिका फोटोग्राफीचा MR, Гэрэл Зургийн Цуврал MN, फोटोग्राफिक श्रृंखला फोटोग्राफी NE, Fotografiske Serier NO, ଫଟୋଗ୍ରାଫିକ୍ ସିରିଜ୍ OR, Fotografiese Reekse AF, ਫੋਟੋਗ੍ਰਾਫਿਕ ਲੜੀ ਫੋਟੋਗ੍ਰਾਫੀ PA, سری عکاسی FA, Seria Fotografike SQ, Serie Fotograficzne PL, የፎቶግራፍ ቅደም ተከተል AM, سلسلة الصور الفوتوغرافية AR, د عکسونو لړۍ PS, Լուսանկարչական Շարքը Լուսանկարչության HY, A Série Fotográfica PT, Fotoqrafiya Seriyası Fotoqrafiyanın AZ, Seria Fotografică RO, Argazki Serie EU, Фотографическая Серия RU, Фотасерыял BE, فوٽوگرافي سيريز SD, ফটোগ্রাফিক সিরিজ ফটোগ্রাফি BN, Ata Pueina SM, Fotografska Serija BS, Фотографска Серија SR, Фотографската Серия BG, Tha Sreath Dhealbhan GD, ဓာတ်ပုံစီးရီး MY, Mafoto Akateedzerana SN, La Sèrie Fotogràfica CA, ඡායාරූප මාලාව SI, Photographic Series EN, Zithunzi NY, Fotografická Séria SK, 摄影系列 ZH, Fotografska Serija SL, Taxanaha Sawir SO, A Serie Fotografica CO, Fotografska Serija HR, Lifoto ST, Fotografická Řada CS, La Serie Fotográfica ES, Fotografiske Serier DA, Séri Fotografik SU, Fotografische Series NL, Picha Za Mfululizo SW, Fotografia Serio EO, Fotografiska Serier SV, புகைப்படத் தொடர் TA, Fotoseeria ET, Valokuvasarja FI, ఫోటోగ్రాఫిక్ సిరీస్ TE.
U15 Photographic Series Media Articles
Explore our ready-to-use articles on U15, available in multiple languages: English, Italian, Indonesian, Dutch, German, French, Japanese, Spanish, Korean, Russian, Hindi, Portuguese, Turkish, Arabic (Standard) and Chinese (Mandarin), for your feature stories.
Unique Properties
The project aims to evoke, from the artists' architecture photographs, elements present in nature. That photographs exploit the U15's aseptic shapes in a sharp relationship with landscape stereotypes present in our subconscious, like waterfalls, mountains, waves, and more. U15 is a photographic series that links two contrasting realities, generating a new vision of the building. Every single frame conveys two different interpretations.
Tags
architecture, architectural photography, photography, cityscape, building, milano, italy, milan, design, futuristic, minimal, minimalism, metal, material, nature, natural, environment, ambient, waterfall, rocky slope, waves, mountains, cortex, relationship, trees, U15
Production Technology
In this photographic series, they had intentionally overexposed the sky, to focus the attention entirely on the structure and its features. The artists preferred to work during the afternoon, with the highest luminosity, to perform in freehand take advantage of more dynamic frames, keeping a minimalist approach.
Design Challenge
The major challenge was to show the building from several angles. The pictures should have suggested multiple interpretations. To did it, the artists took several shots, trying to forecast the final result. It was a goal hard to reach because they had to keep focused on the collective imaginary of nature during all the creative processes.
Project Duration
The project started on the 14th of April 2018 in Milanofiori. It requested several months of work, including a first selection, associations with natural landscapes, online pools, post-production, the second round of online pools, final selection, and release on our website.
Operation Flow
Working on U15, the artists obtained a lot of different shots, which caused a long selection process. The hardest part was to find photographs that could best fit the idea. They made several pools online to individuate the most intuitive association. To realize this photographic series, they plan to use the lambda chromogenic print technology, keeping a faithful representation of the U15's metallic tones and utilize the same building's materials to frame the prints.
Research
To find the right photographs for the project, Tiago and Tania had created a lot of calls to actions in the social networks. The massive reaction of people helped to define that selection. From the 13.459 interactions, 64% of them came from a target with an age of mid 18 and 35 years old. The results were mostly in accord with the artists' proposals. They also noticed that most of the suggestions to change the comparison came from accounts under 30.
Inspiration
The building U15, subject of Tiago and Tania's photographic series, is located in a part of the new district of north Milanofiori, in Milano. Designed by Cino Zucchi Architetti, the structure is in a continuing relationship with the design of the green. The artists inspired by the masterplan idea, take advantage of the shapes, colors, and materials of U15, to develop a photographic concept which wants to combine the building design with traditional nature landscapes.
Image Credits
Main image: Photographer, Tania De Pascalis, Waterfall 2018 Image #1: Photographer, Tiago Marques, Mountains 2018 Image #2: Photographer, Tania De Pascalis, Cortex 2018 Image #3: Photographer, Tiago Marques, Waves 2018 Image #4: Photographer, Tiago Marques, Rocky slope 2018
Project Overview
U15 Photographic Series has been a Silver winner in the Photography and Photo Manipulation Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
Tiago & Tania was recognized with the coveted Silver A' Design Award in 2020, a testament to excellence of their work U15 Photographic Series.
Tiago & Tania Press Releases
Our press releases on Tiago & Tania and their work are made freely available for press members looking to add depth to their content. Press members can now immediately access 1 press releases.
Introducing U15: A Photographic Series by Tiago & Tania
Discover the Unique Fusion of Architecture and Nature in Milan's U15 Building
Tiago & Tania Newsroom
Explore Tiago & Tania Newsroom to uncover award-winning design projects and more.
