Macy’s Website
Redesign for Macy's
Macy's website allows customers to shop Macy's offerings online, and includes a host of shopping and style-oriented features. In 2019, Macy's website was redesigned with a clean, simple, and fashion-inspired design. As a result, user engagement increased dramatically following the launch of the new design.
Download Press Kit № 94023
Download Press Kit № 94023 Redesign for Macy's by Willy Lai to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Macys Website by Willy Lai
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Redesign by Willy Lai
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Willy Lai Macys Website
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Willy Lai Redesign
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Willy Lai Designer Portrait Photo
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Macy 039 sBrand Logo
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Macy’s Website Redesign Press Releases
Explore press materials for Macy’s Website, available in languages such as English.
Macy’s Website Redesign Media Articles
Access our collection of Macy’s Website articles, ready for use and offered in languages: Spanish, English, Hindi, Arabic (Standard), Korean, Chinese (Mandarin), Dutch, Italian, Indonesian, German, Turkish, French, Portuguese, Japanese and Russian.
Unique Properties
In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
Tags
Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
Production Technology
We utilized modern responsive web technologies.
Design Challenge
The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
Project Duration
The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
Operation Flow
Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
Research
Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
Inspiration
The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
Image Credits
Images courtesy of Macys.
Project Overview
Macy’s Website Redesign has been a Silver winner in the Interface, Interaction and User Experience Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
Willy Lai was recognized with the coveted Silver A' Design Award in 2020, a testament to excellence of their work Macy’s Website Redesign.
Willy Lai Press Releases
For journalists seeking engaging content: Explore our press releases featuring Willy Lai's work, freely available for incorporation into your stories. Now available: Immediate access to 3 press releases for journalists.
Macyâs Website Redesign: A Fashion-Inspired User Experience
Macyâs website underwent a dramatic redesign in 2019, resulting in a clean, simple, and fashion-inspired design that significantly improved user engagement.
Willy Lai Newsroom
Access Willy Lai Newsroom to delve into the world of top-tier design and accolades.
