Jane

Foldable Phone Packaging for RRD Lab 2064

Ancient Chinese fonts, traditional book forms, now combined the latest technology products, completely paper-based packaging, no other materials especially plastic. User manual is not only covered on packaging surface, also can be detached and rolled up, easy to use and very decorative, wood and fabric texture will let the packaging have more solemn feel

Download Press Kit № 97041

Download Press Kit № 97041 Foldable Phone Packaging for RRD Lab 2064 by Ethan Zhang to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Jane by Ethan Zhang

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Foldable Phone Packaging by Ethan Zhang

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Ethan Zhang Jane

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Ethan Zhang Foldable Phone Packaging

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RRD Lab 2064Brand Logo

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Jane Foldable Phone Packaging Media Articles

Explore our ready-to-use articles on Jane, available in multiple languages: Japanese, Russian, Turkish, Chinese (Mandarin), Hindi, English, Italian, German, French, Portuguese, Spanish, Arabic (Standard), Indonesian and Korean, for your feature stories.

Unique Properties

Ancient Chinese fonts and traditional book forms, now combine with the latest technology products. Completely paper-based packaging without other materials especially plastic will lead the environmental protection. The user manual is not only covered on packaging surface but also can be detached and rolled up. The wooden and fabric texture will give the packaging more sense of ceremony.

Tags

Special paper, Magnets, Non-plastic

Production Technology

The packaging is made by special paper with wood and fabric texture, the user manual can cover the box or be rolled by magnets

Design Challenge

Consider deplasticization is the trend of packaging, using paper as a moving part is challenging of solidity and flatness, requires special paper with strength and rich effects

Project Duration

The project started in July 2019 in China and finished in December 2019

Operation Flow

Removable user manual with wood texture wrapped around the surface of box by magnets, after opening the box with tap, products will be arranged in different layers.

Research

Foldable, rotatable, liftable, multiple structural methods are used in product design. As an extension, packaging designers also need to have corresponding solutions to respond

Inspiration

Foldable structure is a new tendency of electronic products, more and more of which will adopt this form because of the improvement of screen and hardware. ‘Jane’ is an ancient Chinese book form-Bamboo and wooden slips. The rolling and unrolling structure references at the characteristics of the ancient Chinese book and modern foldable phones. The combination of traditional culture and the advanced technology will be a unique design experience.

Image Credits

RRD Lab 2064

Project Overview

Jane Foldable Phone Packaging has been a Bronze winner in the Packaging Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Bronze Recognition

Ethan Zhang was recognized with the coveted Bronze A' Design Award in 2020, a testament to excellence of their work Jane Foldable Phone Packaging.

Ethan Zhang Press Releases

We provide a series of press releases on Ethan Zhang that journalists and press members can freely incorporate into their narratives. Immediate access is granted to 1 press releases for all journalists.

Ethan Zhang Newsroom

Ethan Zhang Newsroom is your gateway to exploring acclaimed design and award-winning works.