Tea

DouChaSai

Tea for 7654321 Studio

A packaging designed for the 2018 "Zhuzi Cup" Wuyi Mountain Folk Tea Competition Gold Award Tea. The Chinese calligraphy in the work is based on the textual meaning and structure of the "Tea Competition", and it is domineeringly written, making it rich in rivers and lakes, like words and paintings, and rich in details. Combining elegant and heavy feelings to achieve its thick and chic strokes. In the design, the tension of calligraphy embodies "Yi Zhan Cheng Ming , Yan Ao Jiang Hu".

7654321 Studio 2020 Agency Bronze Press Kit № 98146

Download Press Kit № 98146

Download Press Kit № 98146 Tea for 7654321 Studio by 7654321 Studio to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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DouChaSai by 7654321 Studio

DouChaSai by 7654321 Studio

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. Image attributions can be found in the Image Credits Section.

Tea by 7654321 Studio

Tea by 7654321 Studio

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. Photo credits are listed in the Image Credits Section.

7654321 Studio DouChaSai

7654321 Studio DouChaSai

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. For photo credit information, refer to the Image Credits Section.

7654321 Studio Tea

7654321 Studio Tea

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. Please check the Image Credits Section for photo acknowledgements.

7654321 Studio Design Team Photo

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. For attribution details, see the Image Credits Section.

7654321 StudioBrand Logo

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. For photo credit information, refer to the Image Credits Section.

7654321 Studio Corporate Logo

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. Consult the Image Credits Section for information on photo credits.

Design Interviews

7654321 Studio Interview

For Immediate Release: Secure your free access to an engaging interview with 7654321 Studio, totaling about 496 words. Perfect for enhancing your articles. Download instantly. Access 7654321 Studio Interview Now.

Design Newswire

DouChaSai Tea Press Releases

Availability alert: Press releases for DouChaSai in languages including English.

Press Kit

DouChaSai Tea Media Articles

Ready-to-feature articles on DouChaSai are available in these languages: Japanese, Russian, Hindi, Korean, German, French, Portuguese, Turkish, Arabic (Standard), Indonesian, Spanish, Italian, Dutch, Chinese (Mandarin) and English, for your convenience.

Unique Properties

A packaging designed for the 2018 "Zhuzi Cup" Wuyi Mountain Folk Tea Competition Gold Award Tea. The Chinese calligraphy in the work is based on the textual meaning and structure of the "Tea Competition", and it is domineeringly written, making it rich in rivers and lakes, like words and paintings, and rich in details. Combining elegant and heavy feelings to achieve its thick and chic strokes. In the design, the tension of calligraphy embodies "Yi Zhan Cheng Ming , Yan Ao Jiang Hu”.

Tags

Tea, Tea Competition

Production Technology

Special paper, screen spot color printing, bronzing, transfer metal stickers

Design Challenge

Looking for design elements and techniques that match the temperament of the "Tea Competition", at last, calligraphy, which is unique to China as the "Tea Competition" event, was selected. Then, in many calligraphy, we looked for a font that looks like words and paintings and has tension.

Project Duration

The project started in October 2018 in Fuzhou, China and finished in December 2018 in Fuzhou, China and officially launched in January 2019.

Operation Flow

Get the package and admire the calligraphy on the surface. After opening, it contains a small tea box and a certificate of collection.

Research

Learn about the origin of the "Tea Competition". Tracing the history of "Tea Competition”, it has a strong color of victory and defeat, is a form of tea evaluation and social activities. In ancient times, it was an open outcry, but now it is an anonymous review, regardless of human feelings, so it is more fair and peaceful. Looking for design elements and techniques that match the temperament of the "Tea Competition", at last, calligraphy, which is unique to China as the "Tea Competition" event, was selected. Then, in many calligraphy, we looked for a font that looks like words and paintings and has tension.

Inspiration

According to research, tea competition began in the Tang Dynasty. Every spring after new tea was made, tea farmers and customers would hold an activity that compares the quality of new tea with its inferior quality. It is not only characterized by skill, winning and losing, but also full of fun and challenge.The victory or defeat of a tea match, just like the victory or defeat of a football match today.

Project Overview

DouChaSai Tea has been a Bronze winner in the Packaging Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit 7654321 Studio.

Bronze Recognition

7654321 Studio was recognized with the coveted Bronze A' Design Award in 2020, a testament to excellence of their work DouChaSai Tea.

DesignPRWire

7654321 Studio Press Releases

Media members, dive into our press releases on 7654321 Studio's work, ready for you to use and enhance your journalistic content. Available now: 2 press releases ready for immediate access by journalists.

Introducing DouChaSai: A Unique Tea Packaging Design Inspired by Chinese Calligraphy

7654321 Studio Unveils DouChaSai, a Packaging Design Inspired by the Ancient Chinese Tea Competition

7654321 Studio Newsroom

Step into 7654321 Studio Newsroom for a showcase of exemplary design and recognized projects.

You are currently viewing Media Showcase № 98146. Uncover the depth of 7654321 Studio's achievements in their newsroom, featuring everything from high-res images to detailed interviews. You are now viewing DouChaSai through Press Kit / Media Showcase 98146. Explore more in Newsroom 269240.

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