Rock Jewelry
Store for Atelier ZZ
There are two starting points in the design of this case, one is based on business strategy, the other is the space and material logic of architecture. From the perspective of architects, designers make interior design dominated by decoration become the language of architectural space and materials. They designed a path from the outside to enter and gradually extend, so that customers can experience the natural force of the rock wall. As the horizontal long window display cabinet with wooden grating wall gradually inclines upward and narrows, people enter the jewelry warehouse.
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Rock Jewelry by Qingfan Zhang
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Store by Qingfan Zhang
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Qingfan Zhang Rock Jewelry
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Qingfan Zhang Store
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Atelier ZZBrand Logo
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Rock Jewelry Store Media Articles
We provide articles ready for publication on Rock Jewelry, offered in several languages: Spanish, Hindi, Portuguese, English, Indonesian, Dutch, German, Chinese (Mandarin), Russian, Japanese, Italian, French, Korean, Turkish and Arabic (Standard).
Unique Properties
In this case, the treasure trove of private negotiation and jewelry is at the heart of space and concept. Corresponding to the treasure house, designers designed a path that entered from the outside and slowly extended. The guests who walked in will experience the natural power of the rock stone walls, and circumnavigate the boulders and visit the horizontal long window display cabinets in the wooden grille walls.
Tags
Interior, Commercial, Jewelry Store, Rock, Modern, Elegant, Simple, Stable, Rough, Original
Production Technology
Due to the fire protection requirements of the mall, designers use wood veneer laminates to make cabinets. The ceiling uses perforated aluminum panels to solve the problem of air conditioning return air. The ceiling is shaped by splicing, and the fiber optic lights are used at the holes, and the stars are dotted to set off the stone wall effect.
Design Challenge
Due to the uneven thickness of the original customized stone, there is a great risk for the bearing of the shopping mall floor. After some discussion, the designers learned that there is another method, which can cut many knives intensively behind it, and then knock off the pieces on the back that are cut into the grate shape to reduce the thickness.
Project Duration
The project started in January 2019 in Beijing and finished in July 2019 in Beijing.
Operation Flow
In order to meet the needs of external guests, the stone house opened two gaps to the entrance and two cracks on the wall. At night, the outside lights dimmed, and the slits cut out sharp light.
Research
Under the influence of large industry, modern mining is not the concept of human mining in the past. Generally, the whole mining, cutting and polishing the smooth surface in the factory, has lost the initial rough trace and impression when people contact with nature. Designers hope to restore this rough and original feeling in the store space.
Inspiration
Gemstones are naturally mined and very valuable. In the process of human exploration and utilization of nature, there are hardships, accidents, and opportunities everywhere. There are two design concepts, one based on business strategy and the other based on architectural space and material logic. Designers' focus is on how to make decorative interiors the language of architectural spaces and materials from an architect's perspective.
Image Credits
Image #1: Photographer Haiting Sun, Negotiation Area, 2019. Image #2: Photographer Haiting Sun, Negotiation Area 2, 2019. Image #3: Photographer Haiting Sun, Corridor, 2019. Image #4: Photographer Haiting Sun, Corridor 2, 2019. Image #5: Photographer Haiting Sun, Display Area, 2019.
Project Overview
Rock Jewelry Store has been a Bronze winner in the Interior Space and Exhibition Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Bronze Recognition
Qingfan Zhang was recognized with the coveted Bronze A' Design Award in 2020, a testament to excellence of their work Rock Jewelry Store.
Qingfan Zhang Press Releases
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Qingfan Zhang Newsroom
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