Occasional Motto
Visual Identity for Occasional Motto
The visual idendity of “Occasional Motto” was built based on the literal meaning of the company name, and extracted the essence of telling different experiences to people. The identity has several key colors, a typographic logo, and multiple illustrations which plays with a modern, and warm image that making each product unique, but cohesive with different contexts.
Download Press Kit № 98719
Download Press Kit № 98719 Visual Identity for Occasional Motto by Zhenqi Ji to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Occasional Motto by Zhenqi Ji
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Visual Identity by Zhenqi Ji
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Zhenqi Ji Occasional Motto
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Zhenqi Ji Visual Identity
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Occasional MottoBrand Logo
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Zhenqi Ji Interview
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Occasional Motto Visual Identity Press Releases
Our Occasional Motto press releases are ready in languages: English, for your convenience.
Occasional Motto Visual Identity Translations
Excited to make Occasional Motto accessible in many languages through our translations: Identità Visuale CO, Vizualni Identitet HR, Visual Identity EN, Vizuální Identita CS, Visuel Identitet DA, Visuele Identiteit NL, Vida Identeco EO, Visuaalne Identiteet ET, Visuaalinen Identiteetti FI, Identité Visuelle FR, A Identidade Visual GL, ვიზუალური იდენტობა KA, Visuelle Identität DE, Οπτική Ταυτότητα EL, દ્રશ્ય ઓળખ GU, Idantite Vizyèl HT, Gani HA, זהות חזותית HE, दृश्य पहचान HI, A Vizuális Identitás HU, Identitas Visual ID, Fhéiniúlacht Amhairc GA, Njirimara Nke Anya IG, Sjónræn Auðkenni IS, Identità Visiva IT, 視覚的アイデンティティ JA, Identitas Visual JV, ದೃಶ್ಯ ಗುರುತು KN, Визуалды Сәйкестілік KK, អត្តសញ្ញាណដែលមើលឃើញ KM, Indangamuntu RW, Визуалдык Идентификация KY, 시각적 정체성 KO, Nasnameya Dîtbar KU, Visual Identity LA, Visuell Identitéit LB, ຕົວຕົນທາງສາຍຕາ LO, Vaizdinis Identitetas LT, Vizuālā Identitāte LV, Визуелниот Идентитет MK, Maha- MG, Identiti Visual MS, വിഷ്വൽ ഐഡന്റിറ്റി ML, Identità Viżwali MT, Tuakiri Ataata MI, व्हिज्युअल ओळख MR, Харааны Таних Байдал MN, दृश्य पहिचान NE, Visuell Identitet NO, ଭିଜୁଆଲ୍ ପରିଚୟ OR, ਦਰਸ਼ਨੀ ਪਛਾਣ PA, هویت بصری FA, Identyfikacja Wizualna PL, لید پیژند PS, Identidade Visual PT, Identitatea Vizuală RO, Визуальная Идентичность RU, بصري سڃاڻپ SD, Vaaia Vaʻaia SM, Визуелни Идентитет SR, Tha Dearbh-Aithne Lèirsinneach GD, Chitarisiko Chekuona SN, දෘශ්ය අනන්යතාවය SI, Vizuálna Identita SK, Vizualna Identiteta SL, Aqoonsiga Muuqaalku SO, Boitsebiso Bo Bonoang ST, Identidad Visual ES, Identitas Visual SU, Kitambulisho Cha Kuona SW, Visuell Identitet SV, காட்சி அடையாளம் TA, దృశ్య గుర్తింపు TE, Шахсияти Визуалӣ TG, อัตลักษณ์ทางภาพ TH, Wizual Şahsyýet TK, Ang Visual Na Pagkakakilanlan TL, Görsel Kimlik TR, Визуаль Үзенчәлек TT, كۆرۈنۈشلۈك سالاھىيەت UG, Візуальна Ідентичність UK, بصری شناخت UR, Vizual Identifikatsiya UZ, Nhận Dạng Hình Ảnh VI, Hunaniaeth Weledol CY, Fisuele Identiteit FY, Isazisi XH, וויסואַל אידענטיטעט YI, Idanimọ Wiwo YO, Ubunikazi Obukwayo ZU, 視覺識別 ZY, Biswal Nga Pagkatawo CEB, ʻike ʻike HAW, Pom Lub Cim HMN, Visuele Identiteit AF, Identiteti Vizual SQ, የእይታ ማንነት AM, الهوية المرئية AR, Տեսողական Ինքնություն HY, Vizual Şəxsiyyət AZ, Identitate Bisuala EU, Візуальная Ідэнтычнасць BE, ভিজ্যুয়াল পরিচয় BN, Vizualni Identitet BS, Визуалната Идентичност BG, အမြင်အာရုံဝိသေသလက္ခဏာ MY, La Identitat Visual CA, Chizindikiritso Chowoneka NY.
Occasional Motto Visual Identity Media Articles
Our articles on Occasional Motto, prepared for immediate use, are offered in several languages, including Spanish, Korean, Japanese, Russian, Italian, German, French, Portuguese, Hindi, Dutch, Chinese (Mandarin), Turkish, Arabic (Standard), Indonesian and English.
Unique Properties
Inspired by the idea of memorizing little yet valued life moments. “Occasional Motto” is established since 2018, as an independent stationery atelier inside Irvine, a beautiful city located in Orange County, California. The identity was built with the name of the company, but a series of accompanying elements were created, such as the icon, seal and illustrations, each one of them playing a key role in the brand collaterals, giving the end result of a warm, clean and modern touch.
Tags
branding, design, logotype, modern, stylish
Design Challenge
It is rather hard to create a brand system based on a long company name like "Occasional Motto" since it is not easy to come up with a memory point for consumers at just one glimpse when they are browsing thousands of products at the same time. To help the company earn more attention under the online shopping occasion, the core idea is to make the branding collaterals look different yet convey the core value in a unique and eye-catching way. The results of the brand research that took earlier before the design process showed that about 85 percent of the stationery products on online merchants have a price tag under 10 dollars, and 95 percent of them priced under 5 dollars. This shows that the price is really what customers care about the most when they consider purchasing products under this category, whether it is a notebook or a pencil case. Therefore, it is quite essential to bring Occasional Motto some unique features so that it doesn't have to compete for the price with other cheap and relatively low-quality wholesale products.
Project Duration
The project started in August 2019 in Irvine, CA
Operation Flow
We created 3 key illustrations based on this brand identity: Hands holding pens; hands holding polaroid films, and hands surrounding notebooks. These 3 illustrations help the brand convey their most important products: notebooks and a polaroid film album in an exquisite and elegant way.
Research
There are approximately 220 stationery brands on Etsy, which is the main online merchandise website that Occasional Motto sells its products. Among all these brands, only a few of them have their own brand system since most of these brands just sell products directly from the factory without any brand customization. We consider this as a result of the low-price competition under this category. With that being said, most customers could only get uncharacteristic products, even when they pay an above-average price for them.
Inspiration
We are inspired by the company name and idea that it encourages people to record each valuable memories in their life with the company's products, whether it's a notebook or a polaroid photo album so that consumers are connected between their memories and the current moment. Hence, we decided to do a ligature on the letter "a" and "l" in the company name, which ultimately becomes the major memory point of the entire branding.
Project Overview
Occasional Motto Visual Identity has been a Iron winner in the Graphics, Illustration and Visual Communication Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Image Credits
For design images and photos please credit Zhenqi Ji.
Iron Recognition
Zhenqi Ji was recognized with the coveted Iron A' Design Award in 2020, a testament to excellence of their work Occasional Motto Visual Identity.
Zhenqi Ji Press Releases
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Introducing "Occasional Motto" - A Visual Identity Design by Zhenqi Ji
Zhenqi Ji Unveils "Occasional Motto" - A Visual Identity Design Project
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