Be Er Xiang Twelve Constellations

Sunflower Seed Packaging for BE ER XIANG

This is a sunflower seed packaging designed for the newly created brand Be Er Xiang. In order to attract young consumers to pay attention to this new brand, the theme of packaging design is linked to the twelve constellations that young people like, and unique illustration elements are used to make the packaging look special, which can make young people have a desire to buy.

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Twelve Constellations by Zhou Jingkuan

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Sunflower Seed Packaging by Zhou Jingkuan

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Zhou Jingkuan Twelve Constellations

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Zhou Jingkuan Sunflower Seed Packaging

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BE ER XIANGBrand Logo

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Be Er Xiang Twelve Constellations Sunflower Seed Packaging Media Articles

Utilize our prepared articles to feature Be Er Xiang Twelve Constellations, available in the languages: Spanish, Italian, German, Turkish, Indonesian, Korean, Portuguese, Dutch, Arabic (Standard), Chinese (Mandarin), Hindi, French, English, Japanese and Russian.

Unique Properties

This is a sunflower seed packaging designed for the newly created brand BE ER XIANG. The illustration of the twelve constellations combined with sunflowers is special and makes the packaging attractive.

Tags

Twelve constellations, BE ER XIANG, packaging

Production Technology

Tinplate, plastic bag, four-color printing.

Design Challenge

Constellation is a topic often talked about by young people. How to integrate the culture of constellation into the design of packaging illustrations of sunflower seeds requires a clever combination.

Project Duration

The project started in May 2019 in Shenzhen and finished in July 2010 in Shenzhen, and was Being sold in Inner Mongolia in January 2020.

Research

A package design that can attract consumers can better promote the sale of goods. Using unique illustrations to represent the twelve constellation elements that young consumers like, it can better make this newly created brand pay attention to and generate consumption for consumers.

Inspiration

In order to attract young consumers to pay attention to this new brand, the theme of packaging design is linked to the twelve constellations that young people like, and unique illustration elements are used to make the packaging look special, which can make young people have a desire to buy.

Image Credits

Sun Linlin and Zhou Jingkuan, 2019

Project Overview

Be Er Xiang Twelve Constellations Sunflower Seed Packaging has been a Bronze winner in the Packaging Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Bronze Recognition

Zhou Jingkuan was recognized with the coveted Bronze A' Design Award in 2020, a testament to excellence of their work Be Er Xiang Twelve Constellations Sunflower Seed Packaging.

Zhou Jingkuan Newsroom

Access Zhou Jingkuan Newsroom to delve into the world of top-tier design and accolades.