Co Ba Coffee
Packaging Design for MMAC
Co Ba Coffee is a new coffee start-up by Ms. Huong (Co Ba) from Hoi An. Co Ba wants to introduce Vietnamese food and coffee culture to the world. Co Ba wants to highlight the identity and creativity with unique caffeinated beverages that break from French colonization coffee traditions. The goal is to introduce the authentic and unique egg coffee, part of Vietnamese culture for decades, but still very new to the rest of world's food map.
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Co Ba Coffee by My Linh Mac
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Packaging Design by My Linh Mac
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My Linh Mac Co Ba Coffee
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My Linh Mac Packaging Design
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MMACBrand Logo
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Co Ba Coffee Packaging Design Press Releases
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Co Ba Coffee Packaging Design Media Articles
Ready for your features: articles on Co Ba Coffee in various languages, including Portuguese, Dutch, Italian, Indonesian, Hindi, Turkish, Arabic (Standard), Chinese (Mandarin), Korean, Japanese, Russian, English, German, French and Spanish.
Unique Properties
Co Ba Coffee is a new coffee start-up by Ms. Huong also known as Co Ba from Hoi An. Co Ba wants to introduce Vietnamese food and coffee culture to the world. Co Ba wants to highlight the identity and creativity with unique caffeinated beverages that break from French colonization coffee traditions. The goal is to introduce the authentic and unique egg coffee, part of Vietnamese culture for decades, but still very new to the rest of world's food map.
Tags
graphic design, visual communication, coffee brand, packaging design, stationery design, illustration
Production Technology
Stationaries and product packaging with recyclable paper and polyester.
Design Challenge
As the client is from and locates in Hoi An, Vietnam and the designer is based in Chicago, online, cyber communication was quite challenging due to the different time zone.
Project Duration
October 2019- Jan 2020, Chicago, IL, USA
Operation Flow
The appeal of the design is a modern packaging integrated with the bold, flavorful coffee that is meant to attract coffee drinkers on-the-go such as teenagers and young adult, who also the brand's main consumer target.
Research
Methodology: One-on-one consultation with client, historical research on Vietnamese food evolve through colonization, collect visual data such as images of Vietnam's landscape that tell local folk culture and stories, online marketing. Objective: To establish an attractive coffee brand to consumers of all ages.
Inspiration
The logo design is based on a minimalist image of Ms. Huong. We used Co Ba a Vietnamese term for the second aunt in a Vietnamese family, as our brand name to symbolize the nostalgia of family bonds, cultural and community cohesion. The brand has a strong identity reinforced through package design as the packaging incorporated colors from the Vietnamese agricultural landscape where the coffee beans are cultivated.
Project Overview
Co Ba Coffee Packaging Design has been a Bronze winner in the Packaging Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Image Credits
For design images and photos please credit My Linh Mac.
Bronze Recognition
My Linh Mac was recognized with the coveted Bronze A' Design Award in 2020, a testament to excellence of their work Co Ba Coffee Packaging Design.
My Linh Mac Press Releases
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Introducing Co Ba Coffee: A New Vietnamese Coffee Brand
My Linh Mac unveils Co Ba Coffee, a new coffee start-up aiming to introduce Vietnamese food and coffee culture to the world through a unique packaging design
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