The Soul of Maotai Flavour Wu
Packaging Design for Wendao WD Creativity
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The Soul of Maotai Flavour Wu by li zuo
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Packaging Design by li zuo
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The Soul of Maotai Flavour Wu Packaging Design Press Releases
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The Soul of Maotai Flavour Wu Packaging Design Media Articles
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Unique Properties
Moutai flavored soul "Wu" (understanding) series, product positioning luxury goods, each bottle of wine is the essence of refining the essence, the design award takes the shape of water droplets as the appearance, the glass is used for baking flowers, the outer box uses natural wood, water pattern The shape melts into it, representing a good visual perception of the understanding of the wine. Let consumers understand the essence of the product.
Tags
Maotai , Maotai Bottles, Emotional Water, Packaging Design
Production Technology
Wood carved glass mold
Project Duration
The project started in Guangzhou in November 2018, completed in Guangzhou in February 2019, and was listed in Guizhou in May 2019.
Research
To study the water form deduced by wood and to develop water drop bottles by glass
Inspiration
The soul of Maotai-flavour Packaging Design Description of the series of “Wu”(Understanding): The difference between Maotai flavour liquor and other distilled liquor is that it has a complicated brewing technique. It has been brewed for 1 year, 2 times for putting grains, 9 times for cooking, 8 times for fermentation, 7 times for taking liquor, and 5 years for storage. And then the bartender blends 7 rounds of the liquor, especially the process of blending is the combination of technology and art. The soul of Maotai-flavour is the high-end product of this type, the luxury of the liquor, and the bartender's understanding of Maotai flavour liquor,and it refines the essence of Maotai flavour liquor. The design uses the liquor drop as the bottle shape, meaning the soul of Maotai flavour is the drop of the essence of the Maotai flavor liquor, the bottle body is sprayed the glaze on it's glass, the logo is gilded, and the outer box is made of precious wood with the grain of water, which can be recycled, and it is an echo to the bottle shape.
Project Overview
The Soul of Maotai Flavour Wu Packaging Design has been a Silver winner in the Packaging Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Image Credits
For design images and photos please credit li zuo.
Silver Recognition
li zuo was recognized with the coveted Silver A' Design Award in 2020, a testament to excellence of their work The Soul of Maotai Flavour Wu Packaging Design.
li zuo Press Releases
Journalists and media members can enrich their content with our press releases on li zuo, available for free use. Available now: 3 press releases ready for immediate access by journalists.
The Soul of Maotai Flavour Wu Packaging Design Wins Silver A' Design Award
Guangzhou-based designer li zuo wins Silver A' Design Award for the luxury packaging design series "Wu" (Understanding) inspired by the essence of Maotai-flavour liquor
li zuo Newsroom
Access li zuo Newsroom to delve into the world of top-tier design and accolades.
