Japanese Sake
Packaging Design for Hasegawa Brewery Co.
This is a special sake design created to commemorate the 180th anniversary of Hasegawa Sake Brewery. 180 years of traditional taste and skills have been passed down through the generations, and the tree ring was used as the main visual to express history and the future. The colors of the entire outer box were inspired by ink painting to express tradition and luxury. The commemorative logo is printed in gold to match the family crest of the brewery. The bottle inside is a contrasting black image. The roughness of the bottle expresses the weight of tradition and technology.
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Download Press Kit № 150540 Packaging Design for Hasegawa Brewery Co. by Shinji Yaoita to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Japanese Sake by Shinji Yaoita
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Packaging Design by Shinji Yaoita
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Shinji Yaoita Japanese Sake
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Shinji Yaoita Packaging Design
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Shinji Yaoita Designer Portrait Photo
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Hasegawa Brewery Co Brand Logo
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Japanese Sake Packaging Design Press Releases
Discover our press releases for Japanese Sake available in the following languages: English.
Japanese Sake Packaging Design Translations
Offering a diversity of language options for Japanese Sake translations: Packaging Design EN, Verpakkingsontwerp AF, Dizajni I Paketimit SQ, የማሸጊያ ንድፍ AM, تصميم العبوة AR, Փաթեթավորման Դիզայնը HY, Qablaşdırma Dizaynı AZ, Ontziak Diseinua EU, Дызайн Упакоўкі BE, প্যাকেজিং ডিজাইন BN, Dizajn Ambalaže BS, Дизайнът На Опаковката BG, ထုပ်ပိုးမှုဒီဇိုင်း MY, El Disseny D'envasos CA, Ang Disenyo Sa Packaging CEB, Kapangidwe Kazinthu NY, 包裝設計 ZY, 包装设计 ZH, U Disignu Di Imballaggio CO, Dizajn Ambalaže HR, Obalový Design CS, Emballagedesign DA, Verpakkingsontwerp NL, Paka Dezajno EO, Pakendi Kujundus ET, Pakkaussuunnittelu FI, La Conception D’Emballage FR, Dealbhadh Pacaidh GD, O Deseño De Envases GL, შეფუთვის დიზაინი KA, Verpackungsdesign DE, Ο Σχεδιασμός Συσκευασίας EL, પેકેજિંગ ડિઝાઇન GU, Konsepsyon Anbalaj HT, Marufi Zane Nau'in HA, ʻo Ka Hoʻolālā Paʻi ʻana HAW, עיצוב אריזה HE, पैकेजिंग डिज़ाइन HI, Packaging Design HMN, A Csomagolás Kialakítása HU, Umbúðahönnun IS, Nhazi Nkwakọ Ngwaahịa IG, Desain Kemasan ID, Pacáistithe É Dearadh Pacáistithe GA, Il Design Dell'imballaggio IT, パッケージデザインと JA, Desain Kemasan JV, ಪ್ಯಾಕೇಜಿಂಗ್ ವಿನ್ಯಾಸವು KN, Қаптаманың Дизайны KK, ការរចនាវេចខ្ចប់ KM, Igishushanyo Mbonera RW, 포장디자인은 KO, Sêwirana Pakkirinê KU, Таңгак Дизайны KY, ການອອກແບບການຫຸ້ມຫໍ່ LO, Packaging Design LA, Iepakojuma Dizains LV, Pakuotės Dizainas LT, Verpackungsdesign LB, Дизајнот На Пакувањето MK, Ny Famolavolana Fonosana MG, Reka Bentuk Pembungkusan MS, പാക്കേജിംഗ് ഡിസൈൻ ML, Disinn Tal-Ippakkjar MT, Ko Te Hoahoa Takai MI, पॅकेजिंग डिझाइन MR, Баглаа Боодлын Загвар MN, प्याकेजिङ डिजाइन NE, Emballasjedesign NO, ପ୍ୟାକେଜିଂ ଡିଜାଇନ୍ OR, د بسته بندۍ ډیزاین PS, طراحی بسته بندی FA, Projektowanie Opakowań PL, Design De Embalagem PT, ਪੈਕੇਜਿੰਗ ਡਿਜ਼ਾਈਨ PA, Designul Ambalajului RO, Дизайн Упаковки RU, Mamanu Afifi SM, Дизајн Амбалаже SR, Dhizaini Yekurongedza SN, پيڪيجنگ ڊيزائن SD, ඇසුරුම් නිර්මාණය SI, Obalový Dizajn SK, Oblikovanje Embalaže SL, Naqshadeynta Baakadaha SO, Moralo Oa Sephutheloana ST, El Diseño De Packaging ES, Desain Bungkusan SU, Muundo Wa Ufungaji SW, Förpackningsdesign SV, Ang Disenyo Ng Packaging TL, Тарҳи Бастабандӣ TG, பேக்கேஜிங் வடிவமைப்பு TA, Төрү Дизайны TT, ప్యాకేజింగ్ డిజైన్ TE, การออกแบบบรรจุภัณฑ์ TH, Ambalaj Tasarımı TR, Gaplama Dizaýny TK, Дизайн Упаковки UK, پیکیجنگ ڈیزائن UR, ئورالما لايىھىسى UG, Qadoqlash Dizayni UZ, Thiết Kế Bao Bì VI, Dylunio Pecynnu CY, Ferpakkingsûntwerp FY, Uyilo Lokupakisha XH, פּאַקקאַגינג פּלאַן YI, Apẹrẹ Apoti YO, Umklamo Wokupakisha ZU, to suit your project's needs.
Japanese Sake Packaging Design Media Articles
Ready for your features: articles on Japanese Sake in various languages, including Dutch, Hindi, Chinese (Mandarin), English, Italian, German, French, Portuguese, Turkish, Korean, Indonesian, Arabic (Standard), Japanese, Russian and Spanish.
Unique Properties
Hasegawa Sake Brewery has been in business for over 180 years in Nagaoka City, Niigata Prefecture. The company building is registered as a Japanese cultural heritage site. This product is a special sake made to commemorate the 180th anniversary of the company's founding.
Tags
sake,japanese sake,package,box
Production Technology
The difficult part of this project was the printing of the outer box. We visited several printing companies, but they were all far from ideal quality. Luckily, we were introduced to an experienced company that specializes in box printing, and we were able to solve this problem.
Design Challenge
Because of the special design representing the brewery itself, it was essential to propose a concept that would be acceptable to the client. Therefore, we spent the most time on creating and proposing a concept for this project. In the design, we focused on the layout as well as the printing in order to create a Japanese taste. The surface of the outer box is treated with a special scratch-resistant finish to give it a luxurious feel.
Project Duration
2022, project commissioned by Hasegawa Brewery Co.
Operation Flow
This package is made of glass bottles and paper.
Research
Although the product is well-known in the region and has tradition and history, consumers are tired of the same design, and it was necessary to express newness in addition to tradition and luxury. Furthermore, and most importantly, the brewery itself needed to be expressed in the design.
Inspiration
In order to express the traditional taste and skills that have been handed down for 180 years, we used the "tree ring" as the main visual to express the history and future. The overall color of the outer box was inspired by ink painting to express a sense of tradition and luxury. The commemorative logo was printed in gold to match the family crest of the brewery. The bottle inside is a contrasting black image. The roughness of the bottle expresses the weight of tradition and technology.
Project Overview
Japanese Sake Packaging Design has been a Silver winner in the Packaging Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Image Credits
For design images and photos please credit Shinji Yaoita.
Silver Recognition
Shinji Yaoita was recognized with the coveted Silver A' Design Award in 2023, a testament to excellence of their work Japanese Sake Packaging Design.
Shinji Yaoita Press Releases
Explore the world of Shinji Yaoita through our press releases, designed for media members to use freely and enrich your content. Immediate access is granted to 1 press releases for all journalists.
Introducing the Exquisite Japanese Sake Packaging Design by Shinji Yaoita
Shinji Yaoita unveils a special sake design to commemorate the 180th anniversary of Hasegawa Sake Brewery, blending tradition and luxury with innovative packaging.
Shinji Yaoita Newsroom
Shinji Yaoita Newsroom is your gateway to exploring acclaimed design and award-winning works.
