Hankol Liquor
Packaging Design for HANKOL & Ji Hao/Zhang XiaoMing
Hankol means a person who drinks boldly and happily, which reflects the people-oriented spirit of brand.The design concept originates from "blind taste". Using positive and negative figures, the design skillfully integrates the founder's silhouette into the negative shape, and tells the spiritual essence of not forgetting the original intention. Chinese calligraphy and seal are used in the typeface to present the oriental cultural charm of sauce-flavour liquor.
Download Press Kit № 121947
Download Press Kit № 121947 Packaging Design for HANKOL & Ji Hao/Zhang XiaoMing by Chen Yue to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Hankol Liquor by Chen Yue
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Packaging Design by Chen Yue
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Chen Yue Hankol Liquor
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Chen Yue Packaging Design
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HANKOL amp Ji Hao Zhang XiaoMingBrand Logo
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Hankol Liquor Packaging Design Press Releases
Access press releases crafted for Hankol Liquor in these languages: English.
Hankol Liquor Packaging Design Media Articles
Ready-to-feature articles on Hankol Liquor are available in these languages: Turkish, Arabic (Standard), Indonesian, Hindi, Chinese (Mandarin), English, Italian, German, French, Portuguese, Dutch, Japanese, Russian, Korean and Spanish, for your convenience.
Unique Properties
Hankol means a person who drinks boldly and happily, which reflects the people-oriented spirit of our brand.The design concept originates from "blind taste". Using positive and negative figures, the design skillfully integrates the founder's silhouette into the negative shape, and tells the spiritual essence of not forgetting the original intention. Chinese calligraphy and seal are used in the typeface to present the oriental cultural charm of sauce-flavour liquor.
Tags
packaging
Production Technology
The outer packaging box uses environmentally friendly EPP materials
Design Challenge
The product packaging uses environmentally friendly and degradable materials. The difficulty lies in the combination of the face metal and the glass bottle body in the production packaging.
Project Duration
Hankol liquor started in Shenzhen in early 2020, completed in Shenzhen in June 2020, and will be released in January 2021.
Operation Flow
The product packaging uses environmentally friendly and degradable materials. The difficulty lies in the combination of the face metal and the glass bottle body in the production packaging.
Research
Study the expression of the product itself, and then look for the possibility of glass modeling and collision with other materials
Inspiration
The design concept originates from "blind taste". While the innovative use of environmentally friendly and degradable materials on the packaging eliminates the redundant packaging of the integrated molding design, it is also convenient for the protection of products in the transportation process. The front of the packaging is inlaid with metal logo sculpture, combined with the packaging surface texture, creating a high-end sauce-flavour liquor fashion.
Image Credits
Image all: Photographer Chen yue, 2020
Project Overview
Hankol Liquor Packaging Design has been a Silver winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
Chen Yue was recognized with the coveted Silver A' Design Award in 2021, a testament to excellence of their work Hankol Liquor Packaging Design.
Chen Yue Press Releases
Attention press members and journalists: We offer a collection of press releases on Chen Yue and their notable work, available for your unrestricted use. Press members can now immediately access 2 press releases.
Hankol Liquor Unveils Innovative Packaging Design by Chen Yue, Winner of A' Design Award
Chen Yue's Award-Winning Packaging Design for Hankol Liquor Sets New Standards for Sustainability and Style
Chen Yue Newsroom
Unlock a treasure trove of award-winning designs by accessing Chen Yue Newsroom.
