2030 Messaging Gift
Card of CJ for TIST
Aiming at the generations in their 20s and 30s who are sensitive to trends, we created a gift card that can be used by all brands of CJ, a global lifestyle company. By applying a text and a design that consumers can relate to as a means of expressing oneself and a medium of conveying one’s heart, a series of cards with a message only for the generations in their 20s and 30s was released. We tried to provide the pleasure of various choices and increased the scalability of the project by linking with campaign goods. The intention of the campaign <Gift a message> was conveyed.
Download Press Kit № 102099
Download Press Kit № 102099 Card of CJ for TIST by TIST to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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2030 Messaging Gift by TIST
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Card of CJ by TIST
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TIST 2030 Messaging Gift
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TIST Card of CJ
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2030 Messaging Gift Card of CJ Press Releases
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2030 Messaging Gift Card of CJ Media Articles
Utilize our prepared articles to feature 2030 Messaging Gift, available in the languages: German, Portuguese, English, Italian, Dutch, Chinese (Mandarin), Turkish, Arabic (Standard), Korean, Indonesian, Japanese, Russian, Hindi and Spanish.
Unique Properties
Aiming at the generations in their 20s and 30s who are sensitive to trends, we created a gift card that can be used by all brands of CJ, a global lifestyle company. By applying a text and a design that consumers can relate to as a means of expressing oneself and a medium of conveying one’s heart, a series of cards with a message only for the generations in their 20s and 30s was released. We tried to provide the pleasure of various choices and increased the scalability of the project by linking with campaign goods. The intention of the campaign <Gift a message> was conveyed.
Tags
Card, Message
Production Technology
Based on the idea that the production method of plastic cards in general is focused on layering colors on a thin plate, different colors and materials were layered to show the three-dimensional effect on the surface of the card. By utilizing colors with the sense of space, it was possible to finish the surface of the illustration with strong color arrangements luxuriously.
Design Challenge
Choosing a message appealing to the generations in their 20s and 30s was a real challenge. Studying messages was not difficult at all. However, selecting a message that would meet the public standards as a commercial gift card and applying a design that would metaphorically express the message was an important research subject and starting point of the project.
Project Duration
May ~ December, 2018, All brand stores of CJ Group in Korea
Operation Flow
Positioning focused on the main consumer segments had a positive impact on the overall consumer who had a preference for the target group, besides the target group. By delivering the message they want to share or possessing the message they want to hear with the message card, consumers puts their own stories on the message card and owned them.
Research
We selected as many consumers as possible and collected their messages that they would like to hear or want to deliver, both on and offline. Based on the researched messages, we studied consumer preference as well as design suitability, and tried a test design for each message. Internal evaluation groups were used to identify preferences of test designs. As the project decided to accommodate the public's preferences as well as the absolute standards of design, it was judged and carried out by the public's standards in all aspects of message selection and design progress. The project for sympathy was able to be spread as the cultural phenomena by winning various public response thanks to the way of project progress.
Inspiration
The project of gift cards, that are commonly used by the generations in their 20s and 30s, was inspired by their culture and lifestyle. Not only did the gift cards have their own stories and messages, but the motives were also based that the level of empathy would be the standard of generation. Messages of encouragement, praise, comfort, and congratulation in their own terms had resonated with the generations in their 20s and 30s.
Project Overview
2030 Messaging Gift Card of CJ has been a Iron winner in the Giftware Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Image Credits
For design images and photos please credit TIST.
Iron Recognition
TIST was recognized with the coveted Iron A' Design Award in 2020, a testament to excellence of their work 2030 Messaging Gift Card of CJ.
TIST Press Releases
Access a rich repository of press releases on TIST, offered to press and media professionals for unrestricted use in their stories. Unlock 3 press releases now, directly accessible to journalists.
Introducing the 2030 Messaging Gift by TIST: A Unique Card of CJ for the Generations in Their 20s and 30s
TIST presents the 2030 Messaging Gift, a series of gift cards designed for the culturally attuned generations in their 20s and 30s, available at all brand stores of CJ Group in Korea from May to December 2018. The project aimed to convey messages of encouragement, praise, comfort, and congratulations tailored to resonate with this demographic.
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