AS Women Empowerement
Corporate Gift for AS
AS decided to design an annual corporate gift to serve as a statement and a call to action inspired by the need to empower women of any ethnicity, religion, or social status. Cretan Tsikoudia, a traditional Greek drink, filled bottles shaped to symbolize different women, each one with a distinct clay face for a cork, stylistically inspired by the ancient Cycladic figurines. They conveyed the themes of Freedom, Change, Equality, Justice, Education, Choice, and Strength. Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster.
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Download Press Kit № 152153 Corporate Gift for AS by Antonia Skaraki to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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AS Women Empowerment by Antonia Skaraki
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Corporate Gift by Antonia Skaraki
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Antonia Skaraki AS Women Empowerment
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Antonia Skaraki Corporate Gift
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Antonia Skaraki Design Team Photo
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AS Brand Logo
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Unique Properties
Cretan tsikoudia, a traditional Greek drink filled bottles shaped to symbolize, different woman, adorned with distinct clay faces, embodying the themes of Freedom, Change, Equality, Justice, Education, Choice, and Strength. Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster. The back of each box displayed over 2000 female names, uniting women worldwide in solidarity.
Tags
CorporateGift, WomenEmpowerment, WomenRights, Greece, WomenMovement, GenderEquality, Tsikoudia, GreekDrink, ViolenceAgainstWomen
Production Technology
Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster.
Design Challenge
Instead of a just pleasing, beautiful or clever corporate gift, this year the challenge was to design and create a gift with a message. One that would motivate the agency’s clients to reflect or/and act in favour of the women empowerment movement.
Project Duration
The project started in December 20 2022 until February 8 2023 in Athens
Operation Flow
The corporate gifts were sent to serve as a statement and call to action, to A.S. clients, in Greece and abroad.
Research
Even today women undergo abuse regardless of ethnicity, religion or social status. Empowering women may include, among other things, education, awareness, promoting women’s viewpoints, with the aim to result in equality and freedom. Women empowerment is one of the most significant topics today.
Inspiration
Inspired by the need to empower women of any ethnicity, religion or social status as a protest to the abuse they’ve been undergone even today, A.S. Strategy, Branding & Communication decided to design an annual corporate gift which was a statement and a call to action.
Image Credits
Image No#1 : Photographer, Illustrator: Valia Alousi Image No#2 : Photographer, Illustrator: Valia Alousi Image No#3 : Photographer, Illustrator: Valia Alousi Image No#4 : Photographer, Illustrator: Valia Alousi Image No#5 : Photographer, Illustrator: Valia Alousi
Project Overview
AS Women Empowerement Corporate Gift has been a Iron winner in the Giftware Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Iron Recognition
Antonia Skaraki was recognized with the coveted Iron A' Design Award in 2024, a testament to excellence of their work AS Women Empowerement Corporate Gift.
Antonia Skaraki Press Releases
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