Lvyou Road Jinmao Palace

Sales Center for ChuZhen, Jiang Zhengnan

This project is located in Jinan, China. The interior design continues the architectural style, and adopts concise languages to outline the overall spacefeaturing large surfaces. It extracts forms of mountains and water, draws on architectural aesthetic and brings in nature, to create a poetic interior ambience. With rolling mountain elements and serene passages, the sales center firstly provides a restraining spatial experience and then gradually opens up another world, attracting visitors to explore and immerse themselves into it.

Download Press Kit № 104303

Download Press Kit № 104303 Sales Center for ChuZhen, Jiang Zhengnan by Zhen Chu to access high-res images, essential texts, translations, and exclusive interviews—all in one.

Available Now for Your Next Story

At design|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.

Please Note:

• Credit the work's creator and/or photographer.
• Mention design|newsroom as your source.
• Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.

Let’s Collaborate: Your stories matter. design|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.

Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.

Lvyou Road Jinmao Palace by Zhen Chu

Download 1800 Pixels JPEG Image.

Sales Center by Zhen Chu

Download 1800 Pixels JPEG Image.

Zhen Chu Lvyou Road Jinmao Palace

Download 1800 Pixels JPEG Image.

Zhen Chu Sales Center

Download 1800 Pixels JPEG Image.

ChuZhen Jiang ZhengnanBrand Logo

Download 1800 Pixels JPEG Image.

Lvyou Road Jinmao Palace Sales Center Press Releases

Availability alert: Press releases for Lvyou Road Jinmao Palace in languages including English.

Lvyou Road Jinmao Palace Sales Center Media Articles

Leverage our ready-to-publish articles on Lvyou Road Jinmao Palace, offered in a range of languages: Korean, Indonesian, Japanese, Russian, Chinese (Mandarin), English, Italian, German, French, Portuguese, Spanish, Hindi, Dutch, Arabic (Standard) and Turkish.

Unique Properties

The interior design continues the architectural style, and adopts concise languages to outline the overall spacefeaturing large surfaces. It extracts forms of mountains and water, draws on architectural aesthetic and brings in nature, to create a poetic interior ambience.With rolling mountain elements and serene passages, the sales center firstly provides a restraining spatial experience and then gradually opens up another world, attracting visitors to explore and immerse themselves into it.

Tags

G-Art, sales center, mountains and water, upscale community, transformation

Production Technology

To ensure perfect effects, strip bricks were fixed onto walls by hand.

Design Challenge

The sales center was transformed from an old building which featured appropriate spatial proportions with low ceiling and large floor area.Based on the expansive plot and large number of visitors, the client requested generous and open spaces. The challenges were how to optimizethe spatial proportions and raise the storey height by minimum amount of transformation work, and how to create a sense of rhythm and playfulness while ensuring openness and expansiveness of spaces.

Project Duration

The project was started in April 2019 and finished in October 2019 in Jinan.

Operation Flow

The project extracts forms of mountains and water, draws on architectural aesthetic and brings in nature, to create a poetic interior ambience. With rolling mountain elements and serene passages, the sales center firstly provides a restraining spatial experience and then gradually opens up another world, attracting visitors to explore and immerse themselves into it.

Research

The project is situated at Shenwu Village, Jinan City, China. The site is surrounded by mountains, which reminded the designers of rolling mountains and surging water. So they incorporated those natural elements into the interior design, hoping to create an elegant and tranquil ambience. Through exploring theconnection between humanistic landscapeand contemporary spaces from a prudent perspective, the designers created an illusionary "city of mountains and water", waiting people to explore.

Inspiration

The most unique property lies in creation of spatial scenes. The project explores the connection between humanistic landscapeand contemporary spaces, creates an illusionary "city of mountains and water" for people to explore. The brick walls that draw on patterns ofancient Chinese city walls, the grilles that generate interplay of light and shadows, together produce a charming and elegant oriental ambience. Such an atmosphere is also highlighted by the floating "boxes" and outdoor landscape.

Image Credits

Photography: Zhangjiakou Zebra Vision Cultural Communication Co., Ltd

Project Overview

Lvyou Road Jinmao Palace Sales Center has been a Silver winner in the Interior Space and Exhibition Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Silver Recognition

Zhen Chu was recognized with the coveted Silver A' Design Award in 2020, a testament to excellence of their work Lvyou Road Jinmao Palace Sales Center .

Zhen Chu Press Releases

Journalists and media members can enrich their content with our press releases on Zhen Chu, available for free use. Immediate access is granted to 1 press releases for all journalists.

Introducing Lvyou Road Jinmao Palace: A Poetic Oasis in Jinan

Zhen Chu's G-Art Architecture and Interior Design Unveils Serene Sales Center Inspired by Nature

Zhen Chu Newsroom

Discover outstanding design and award-winning initiatives in the Zhen Chu Newsroom.