Less Is More
Sales Center for Shenzhen Asymptote Architectural Design Co., Ltd.
Based on the philosophical proposition of the relationship between the city and the times, this project in Wenling, attempts to address the frontier spirit and future direction of a city through a spatial art installation. This project, located in the center of Wenling City, presents the trend of simplicity and cleanliness in the language of space design. It replaces complex elements with geometric artistic installations, leaving abundant blank space in the rooms, where light grows in harmony with space, and expresses the artistic conception of space that simplicity is minus.
Download Press Kit № 106352
Download Press Kit № 106352 Sales Center for Shenzhen Asymptote Architectural Design Co., Ltd. by Song Yang to access high-res images, essential texts, translations, and exclusive interviews—all in one.
Available Now for Your Next Story
At design|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.
Please Note:
- Credit the work's creator and/or photographer.
- Mention design|newsroom as your source.
- Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.
Let’s Collaborate: Your stories matter. design|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.
Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.
Less Is More by Song Yang
Download 1800 Pixels JPEG Image.
Sales Center by Song Yang
Download 1800 Pixels JPEG Image.
Song Yang Less Is More
Download 1800 Pixels JPEG Image.
Song Yang Sales Center
Download 1800 Pixels JPEG Image.
Shenzhen Asymptote Architectural Design Co Ltd Brand Logo
Download 1800 Pixels JPEG Image.
Less Is More Sales Center Press Releases
For Less Is More, we offer press releases in multiple languages, including: English.
Less Is More Sales Center Media Articles
Utilize our prepared articles to feature Less Is More, available in the languages: Hindi, Korean, Japanese, Russian, Portuguese, Italian, Dutch, Chinese (Mandarin), German, Turkish, Arabic (Standard), Indonesian, English, French and Spanish.
Unique Properties
This project, Huahong Shi Dai Jiu Zhu, located in the center of Wenling City, presents the trend of simplicity and cleanliness in the language of space design. It replaces complex elements with geometric artistic installations, leaving abundant blank space in the rooms, where light grows in harmony with space, and expresses the artistic conception of space that "simplicity" is "minus".
Tags
Sales Center, Simplicity, Cleanliness, Modern Art, Fashion
Production Technology
Unlike the designs of other sales offices, the reception area is not the first visual focus for customers when they step into the space. By sidelining the reception area, the visual design attracts the attention of customers straightly to the grand sand table as soon as they enter the first-floor space. Nevertheless, the designer does not ignore the details in the design of the reception area. Unified and minimalist marble reception counter and background wall give customers a clue to the overall style of the space design as they enter.
Design Challenge
The challenge of this project is the structural limitations of the building and the limitations of the spatial heights; and how to rationalize the spatial dynamics and sense of scale. In terms of functionality and aesthetic design, this 380 sqm sales office was designed to be two floors. The spaces on the upper and lower floors are independent of each other and have spatial needs to support each other, together fulfilling the mission of this project.
Project Duration
The project finished in January 2020 in Wenling.
Operation Flow
In the square interior space, several artificial green plants are placed against a white background wall on one side. The green vitality breaks the pure white, refreshing the atmosphere in an instant. The pendant art installations come straight down from the upper floor to fill the monotony of space. The sunken irregular black sphere artwork joins to make the white and green brighter. On the other side of the room, several lines of large characters on the location of the superior project are embedded to look simple and steady, adding a business touch.
Research
Located in the middle of coastal Zhejiang Province, Taizhou Wuling City, with its unique geographical location, is known as "the first place of the dawn of the new millennium and the first dawn of the new century in mainland China", and has also nurtured the city's spirit of tolerance and openness, forward-looking and enterprising. This project, located in the middle of the city of Wenling, between the natural seclusion of Jiulong Lake Wetland Park and the bustling modernity of Yintai Shopping Center, blossoms with its own unique color.
Inspiration
A city's undertones and spirituality can be glimpsed in the architectural space, and the development of the city and its buildings and interior spaces have always been complementary to each other. Based on the philosophical proposition of the relationship between the city and the times, this project in Wenling, attempts to address the frontier spirit and future direction of a city through a spatial art installation.
Image Credits
Image #1: Photographer Da Wei, Less Is More, 2020. Image #2: Photographer Da Wei, Less Is More, 2020. Image #3: Photographer Da Wei, Less Is More, 2020. Image #4: Photographer Da Wei, Less Is More, 2020. Image #5: Photographer Da Wei, Less Is More, 2020.
Project Overview
Less Is More Sales Center has been a Bronze winner in the Interior Space and Exhibition Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Bronze Recognition
Song Yang was recognized with the coveted Bronze A' Design Award in 2021, a testament to excellence of their work Less Is More Sales Center.
Song Yang Press Releases
Explore the world of Song Yang through our press releases, designed for media members to use freely and enrich your content. Now available: Immediate access to 1 press releases for journalists.
Asymptote Unveils "Less Is More" Sales Center in Wenling City
Asymptote's latest project, the "Less Is More" Sales Center in Wenling, redefines simplicity and modern art in spatial design, offering a glimpse into the city's spirit and future direction.
Song Yang Newsroom
Song Yang Newsroom is your gateway to exploring acclaimed design and award-winning works.
