Building Block Toy
Mi Temple of Heaven Builder Packaging

Building Block Toy for Beijing AIQI Technology Co., Ltd.

The outer packaging outlines the image of the Year of Prayer Hall with fine and complicated line drafts, making every detail of this century-old building jump on the paper, adopting more blank design layout to neutralize the visual pressure, the structure integrates the display function and the packaging function as one Opening the upper lid is the "door" with the development history of the tenon and mortar. When you open the "door", you can see the layered packaging of the building blocks. The built-in structure of the package can be taken out as a separate storage box.

Yang Zhang 2021 Enterprise Bronze Press Kit № 106355

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Download Press Kit № 106355 Building Block Toy for Beijing AIQI Technology Co., Ltd. by Yang Zhang to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Hall of Prayer for Good Harvest by Yang Zhang
Hall of Prayer for Good Harvest by Yang Zhang

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. Image Credits Section holds all necessary photo accreditation details.

Building Block Toy by Yang Zhang
Building Block Toy by Yang Zhang

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. Consult the Image Credits Section for information on photo credits.

Yang Zhang Hall of Prayer for Good Harvest
Yang Zhang Hall of Prayer for Good Harvest

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. Image attributions can be found in the Image Credits Section.

Yang Zhang Building Block Toy
Yang Zhang Building Block Toy

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. For photo credit information, refer to the Image Credits Section.

Beijing AIQI Technology Co   Ltd Brand Logo
Beijing AIQI Technology Co Ltd Brand Logo

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. For photo credit information, refer to the Image Credits Section.

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Mi Temple of Heaven Builder Packaging Building Block Toy Press Releases

Explore press materials for Mi Temple of Heaven Builder Packaging, available in languages such as English.


Press Kit
Mi Temple of Heaven Builder Packaging Building Block Toy Media Articles

Utilize our prepared articles to feature Mi Temple of Heaven Builder Packaging, available in the languages: English, Spanish, Italian, German, French, Korean, Turkish, Arabic (Standard), Portuguese, Hindi, Indonesian, Japanese, Russian, Chinese (Mandarin) and Dutch.


Unique Properties

The overall vision of the package is simple and clear, but the details convey the craftsmanship. The structure integrates the display function and the packaging function as one, with the value of appreciation and collection, giving users a visual feast. Consumers can feel the charm of the product from the vision and use of the package.

Tags

Building block toys, handicrafts, Sun Mao, the Hall of Prayer for Good Harvest, the Temple of Heaven

Production Technology

The structure integrates the display function and the packaging function as one, differentiated packaging structure creates a good product user interface, which truly realized using packaging to energize the brand. Materials: Paper

Design Challenge

How to convey Chinese traditional Sun Mao and ancient construction culture to consumers, and how to infuse the connotation of products into packaging design? Finally, we choose simple but solemn packaging structure and appealing and instructive graphic design to lead consumers into the world of Sun Mao culture.

Project Duration

The project started in March 2020 and finished in May 2020 in Beijing, China

Operation Flow

The packaging structure adopts the up-bottomcover boxes. Open the upper cover and you will see the "door" with development history of Sun Mao printed on it, the other side of the door is printed with a list of all building block parts. Open the "door" and you will see the layered building block bags. It is easy to operate but has a sense of ritual. The built-in structure of the package can be taken out as a separate storage box, so as to make more use of a box for recycling. Besides the function of storing block bags, it can also solve the storage problems in daily life.

Research

The year 2020 will mark the 600th anniversary of Chinese Royal Architectural Groups, we hope to inject the connotation of the product into the packaging design, so as to convey the Chinese traditional Sun Mao and ancient building culture to consumers and pay tribute to the 600th anniversary.

Inspiration

Based on packaging design concept of “Reproduce the imperial architectural temperament, inherit the essence of Chinese art”, we drew the image of the hall of prayer for good harvest with elaborate lines on the packaging, making every detail of the century-old building vividly appear on the paper. We use the design layout with more white space to neutralize the visual pressure, and use restrained and implicit design techniques to interpret the packaging as an ancient painting.

Image Credits

Image #1:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao Image #2:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao Image #3:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao Image #4:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao Image #5:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao

Project Overview

Mi Temple of Heaven Builder Packaging Building Block Toy has been a Bronze winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

 Award Logo
Bronze Recognition

Yang Zhang was recognized with the coveted Bronze A' Design Award in 2021, a testament to excellence of their work Mi Temple of Heaven Builder Packaging Building Block Toy.

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Yang Zhang Press Releases

We provide a series of press releases on Yang Zhang that journalists and press members can freely incorporate into their narratives. Journalists, gain instant access to 3 press releases today.


Mi Temple of Heaven Builder Packaging Unveiled by Designer Yang Zhang

Yang Zhang's Beijing AIQI Technology Co., Ltd. Introduces Building Block Toy Inspired by Chinese Architecture


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You are currently viewing Media Showcase № 106355. Access Yang Zhang's comprehensive newsroom for a deep dive into their award-winning portfolio, including media assets and much more. Currently viewing: Press Kit / Media Showcase 106355 for Mi Temple of Heaven Builder Packaging. For extended content, visit Newsroom 278942.

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