Mi Transformers Optimus Prime Packaging by Yang Zhang innovative building block toy

Mi Transformers Optimus Prime Packaging

Building Block Toy for Beijing AIQI Technology Co., Ltd.

The front view of the product is used on the front of the package. Its minimalist style and color matching perfectly show the character characteristics of the product image. The overall packaging is integrated with the display function and the packaging function, and the opening and closing design of the packaging is very ceremonial. The packaging box is opened to both sides to form a separate storage box with a pull hole inside. By "breaking" the way, increase the storage area for parts classification to maximize the reuse of packaging.

Yang Zhang 2021 Enterprise Iron Press Kit № 106372

Download Press Kit № 106372

Download Press Kit № 106372 Building Block Toy for Beijing AIQI Technology Co., Ltd. by Yang Zhang to access high-res images, essential texts, translations, and exclusive interviews—all in one.

Available Now for Your Next Story

At design|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.

Please Note:

Credit the work's creator and/or photographer.
Mention design|newsroom as your source.
Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.

Let’s Collaborate: Your stories matter. design|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.

Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.

Optimus Prime by Yang Zhang

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. For photo credit information, refer to the Image Credits Section.

Building Block Toy by Yang Zhang

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. Please check the Image Credits Section for photo acknowledgements.

Yang Zhang Optimus Prime

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. For photo credit information, refer to the Image Credits Section.

Yang Zhang Building Block Toy

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. For attribution details, see the Image Credits Section.

Mi Transformers Optimus Prime Packaging Building Block Toy Press Releases

For Mi Transformers Optimus Prime Packaging, find press releases in a variety of languages: English.

Mi Transformers Optimus Prime Packaging Building Block Toy Media Articles

Access our collection of Mi Transformers Optimus Prime Packaging articles, ready for use and offered in languages: Italian, German, English, Spanish, Portuguese, French, Turkish, Arabic (Standard), Hindi, Korean, Indonesian, Russian, Chinese (Mandarin), Japanese and Dutch.

Unique Properties

The front picture shows the shape and movability of the product, making it clear to consumers. The structure opening and closing design has a sense of ceremony.The package integrates display function and packaging function as a whole, which has the value of appreciation and collection.

Production Technology

The structure integrates the display function and the packaging function as one, differentiated packaging structure creates a good product user interface, which truly realized using packaging to energize the brand. Materials: Paper

Design Challenge

Users can feel the innovation and intention of packaging design through every step of operation, interact with users with packaging, and let users participate in creating great product experience.

Project Duration

The project started in December 2019 and finished in February 2020 in Beijing, China

Operation Flow

Open the upper cover and you will see the layered building block bags. The bottom box can be opened to the opposite sides to become several storage boxes, increase the storage area of building block parts, meet the needs of classification.The built-in structure of the package can be taken out as a separate storage box, so as to make more use of a box for recycling. Besides the function of storing block bags, it can also solve the storage problems in daily life. It is easy to operate but has a sense of ritual.

Research

In order to display the product and improve the user experience better, we chose the packaging design with a strong sense of ceremony and consideration for the user experience.

Inspiration

The front of the package shows consumers the product concept of "what you see is what you get" with the front of the product. The minimalist style and color matching perfectly demonstrate the role characteristics of the product image.The packaging structure focuses on the actual user experience.

Image Credits

Image #1:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao Image #2:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao Image #3:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao Image #4:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao Image #5:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao

Project Overview

Mi Transformers Optimus Prime Packaging Building Block Toy has been a Iron winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Iron Recognition

Yang Zhang was recognized with the coveted Iron A' Design Award in 2021, a testament to excellence of their work Mi Transformers Optimus Prime Packaging Building Block Toy .

Yang Zhang Press Releases

Discover Yang Zhang's journey through our press releases, available for all press members and journalists to use without restrictions. Immediate access is granted to 3 press releases for all journalists.

Mi Transformers Optimus Prime Packaging Unveiled by Designer Yang Zhang

Beijing AIQI Technology Co., Ltd. presents the innovative packaging for the Mi Transformers Optimus Prime, combining display and functionality in a minimalist design, enhancing user experience.

Yang Zhang Newsroom

Access Yang Zhang Newsroom to delve into the world of top-tier design and accolades.

You are currently viewing Media Showcase № 106372. Access Yang Zhang's comprehensive newsroom for a deep dive into their award-winning portfolio, including media assets and much more. You are exploring Press Kit / Media Showcase 106372 for Mi Transformers Optimus Prime Packaging. More resources can be found in Newsroom 278942.