Presales Office
Ice Cave

Presales Office for Sizan

Ice Cave is a showroom for a client who needed a space with unique quality. In the meantime, capable of showcasing Various properties of the Tehran Eye Project. According to the project's function, an attractive yet neutral atmosphere for showing the objects and events as needed. Using minimal surface logic was the design idea. An integrated mesh surface is spread across all space. The space required for different uses is formed based on foreign forces in the up and down direction exerted on the surface. For fabrication, this surface has been divided into 329 panels.

Fatemeh Salehi Amiri 2021 Agency Golden Press Kit № 107297

Download Press Kit № 107297

Download Press Kit № 107297 Presales Office for Sizan by Fatemeh Salehi Amiri to access high-res images, essential texts, translations, and exclusive interviews—all in one.


Available Now for Your Next Story

At design|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.


Please Note:

  • Credit the work's creator and/or photographer.
  • Mention design|newsroom as your source.
  • Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.

Let’s Collaborate: Your stories matter. design|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.


Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.


Ice Cave by Fatemeh Salehi Amiri
Ice Cave by Fatemeh Salehi Amiri

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. For attribution details, see the Image Credits Section.

Presales Office by Fatemeh Salehi Amiri
Presales Office by Fatemeh Salehi Amiri

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. To identify photo contributors, visit the Image Credits Section.

Fatemeh Salehi Amiri Ice Cave
Fatemeh Salehi Amiri Ice Cave

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. Unlock high-res, watermark-free images with press accreditation, or instantly download a low-res version today. Image Credits Section holds all necessary photo accreditation details.

Fatemeh Salehi Amiri Presales Office
Fatemeh Salehi Amiri Presales Office

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. To identify photo contributors, visit the Image Credits Section.

Fatemeh Salehi Amiri Design Team Photo
Fatemeh Salehi Amiri Design Team Photo

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. To identify photo contributors, visit the Image Credits Section.

Fatemeh Salehi Amiri Corporate Logo
Fatemeh Salehi Amiri Corporate Logo

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. Unlock high-res, watermark-free images with press accreditation, or instantly download a low-res version today. Image Credits Section holds all necessary photo accreditation details.

Design Newswire
Ice Cave Presales Office Press Releases

Press resources for Ice Cave are offered in several languages: English.


Language Icon
Ice Cave Presales Office Translations

We're happy to provide translations of Ice Cave in numerous languages, including: Presales Office EN, Voorverkoopkantoor AF, Zyra SQ, Presales Office AM, مكتب AR, Նախավաճառքի Գրասենյակը HY, Satış Öncəsi Ofisi AZ, Aurresalmenta Bulegoa EU, Перадпродажны Офіс BE, Presales অফিস BN, Pretprodajna Kancelarija BS, Предпродажбен Офис BG, Presales Office MY, L'oficina De Prevenda CA, Presales Ofesi NY, 售前办公室 ZH, L'uffiziu Di Prevendita CO, Pretprodajni Ured HR, Předprodejní Kancelář CS, Presales Office DA, Presales Office NL, Antaŭvenda Oficejo EO, Eelmüügikontor ET, Esimyyntitoimisto FI, Bureau De Prévente FR, Oficina De Preventa GL, გაყიდვების ოფისი KA, Vorverkaufsbüro DE, Το Γραφείο Προπωλήσεων EL, Presales ઓફિસ GU, Biwo Presales HT, Ofishin Presales HA, משרד מכירות HE, प्रीसेल्स ऑफिस HI, Presales Iroda HU, Kantor Prapenjualan ID, Oifig Presales GA, Ụlọ Ọrụ Presales IG, Forsöluskrifstofa IS, L'ufficio Di Prevendita IT, プリセールスオフィス JA, Kantor Presales JV, ಪ್ರಿಸೇಲ್ಸ್ ಆಫೀಸ್ KN, Алдын Ала Сату Кеңсесі KK, ការិយាល័យ KM, Ibiro Bya Presales RW, Алдын Ала Сатуу Кеңсеси KY, 분양사무실 KO, Ofîsa Pêşfiroşan KU, Officium Presales LA, Presales Büro LB, ຫ້ອງການ Presales LO, Išankstinio Pardavimo Biuras LT, Pirmspārdošanas Birojs LV, Канцеларијата За Претпродажба MK, Presales Birao MG, Pejabat Prajualan MS, പ്രീസെയിൽസ് ഓഫീസ് ML, Uffiċċju Presales MT, Tari Presales MI, Presales Office MR, Борлуулалтын Өмнөх Оффис MN, Presales कार्यालय NE, Forhåndssalgskontor NO, ପ୍ରେସାଲସ୍ ଅଫିସ୍ OR, Presales ਦਫ਼ਤਰ PA, دفتر پیش فروش FA, Przedsprzedaż PL, Presales دفتر PS, Escritório De Pré-Vendas PT, Biroul De Prevânzare RO, Предпродажный Офис RU, Presales آفيس SD, Ofisa Presales SM, Претпродајна Канцеларија SR, Oifis Presales GD, Presales Hofisi SN, Presales Office SI, Predpredajová Kancelária SK, Predprodajna Pisarna SL, Xafiiska Presales SO, Presales Ofisi ST, La Oficina De Preventa ES, Kantor Presales SU, Presales Ofisi SW, Presales Office SV, Presales Office TA, ప్రీసేల్స్ ఆఫీస్ TE, Идораи Пеш TG, สำนักงานขาย TH, Deslapky Ofis TK, Ang Presales Office TL, Satış Öncesi Ofisi TR, Пресалес Офисы TT, ئالدىن سېتىش ئىشخانىسى UG, Передпродажний Офіс UK, Presales دفتر UR, Sotishdan Oldingi Ofis UZ, Văn Phòng Bán Trước VI, Swyddfa Presales CY, Presales Kantoar FY, Presales Ofisi XH, פּרעסאַלעס אָפיס YI, Ọfiisi Presales YO, Ihhovisi Presales ZU, 售前辦公室 ZY, Ang Opisina Sa Presales CEB, ʻo Ke Keʻena Presales HAW, Presales Chaw Ua Hauj Lwm HMN.


Press Kit
Ice Cave Presales Office Media Articles

Our articles on Ice Cave, prepared for immediate use, are offered in several languages, including Chinese (Mandarin), French, Turkish, Arabic (Standard), Korean, Indonesian, Japanese, Russian, Dutch, Hindi, Italian, German, Portuguese, English and Spanish.


Unique Properties

The need for an exhibition space and the potential to provide features, details, and replicas of the Tehran Eye project. Also, this section's location on the first floor and the use of two skylights for natural light provided very exclusive conditions for the design of a cave space, which provided a ceiling property or a free form as opposed to neutral walls. The emphasis of the space design was focused on the roof and columns, elements that provided a suitable basis for the design of this space.

Tags

Minimal Surface, Digital fabrication, computational design, Digital design

Production Technology

The logic of minimal surfaces was used according to the project's need for an attractive yet neutral atmosphere for showing the project's predicted function. For Fabrication, this surface has been divided into several panels (329 double curve composite panels). The main constraint for products these panels is using a three-axis CNC machine (Styrofoam block with a density of 37 kg-m3, 1.1.2 m3). At the same time, the method of installing panels and details of connecting to the main structure has also been taken into consideration.

Design Challenge

construction, a few points, needed research, at least the change in the size of the parts based on climate change that sometimes reaches forty degrees Celsius, on the other hand, due to the general use of this project and the rapid flammability of the composite Need fire retardant or fire-retardant compounds. facilities, due to the middle space between the shell and the structural roof, this section was used to reduce the energy required for air circulation. green wall section, the use of the most suitable type of these walls, as well as plants and irrigation conditions and light required by plants, are among the items studied.

Project Duration

The project started in April 2016 in Tehran, Iran, and finished in June 2018, and was a sale office for selling stores of Tehran eye Commercial and entertainment complex.

Operation Flow

Visitors are first confronted with a section that can personally use the provided tools to overview the different sections and general and technical information of the Tehran Eye. then they introduced the project with the guidance of staff using wall-mounted displays. In the second part, customers can sit next to fixed and movable furniture, and listen to the sales manager's explanations. In the final stage, visitors face sitting or standing with a large screen that is projected.

Research

Type of research: Use of current world articles and journals Objectives of the research: Making a free-form shell with the least use of materials and in the shortest possible time, using the project facilities to save more energy consumption for the cooling and heating system, using green space with optimal irrigation in mind. Due to the different parts of the project, several topics were important for initial research and studies. -design section, what needed more research and study in this section was the optimization of consumables and construction stages according to local materials and devices.

Inspiration

Icy cave project has been designed and built in order to presell commercial units of a commercial-recreational Tehran Eye complex. In its early years of operation, this space will be used for selling commercial units. Then, it will be transformed into an event hall. Therefore, this issue has been taken into consideration in the design of this project, and it's fixed as well as the mobile layout of the furniture.

Image Credits

Image #1: Photographer Parham Taghiof (Persia Photography Center), Ice Cave, 2018. Image #2: Photographer Parham Taghiof (Persia Photography Center), Ice Cave, 2018. Image #3: Photographer Parham Taghiof (Persia Photography Center), Ice Cave, 2018. Image #4: Photographer Parham Taghiof (Persia Photography Center), Ice Cave, 2018. Image #5: Photographer Parham Taghiof (Persia Photography Center), Ice Cave, 2018. Other Images: Photographer Masih Mostajeran (Deed Studio)

Project Overview

Ice Cave Presales Office has been a Golden winner in the Interior Space and Exhibition Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.

Fatemeh Salehi Amiri Design Team Photo Award Logo
Golden Recognition

Fatemeh Salehi Amiri was recognized with the coveted Golden A' Design Award in 2021, a testament to excellence of their work Ice Cave Presales Office.

DesignPRWire
Fatemeh Salehi Amiri Press Releases

Our press releases on Fatemeh Salehi Amiri and their work are made freely available for press members looking to add depth to their content. Journalists, gain instant access to 1 press releases today.


Ice Cave: A Unique Showroom for Tehran Eye Project

Ice Cave is a distinctive showroom designed by Fatemeh Salehi Amiri to presell commercial units of the Tehran Eye complex, transforming into an event hall later. The space boasts exclusive features and a minimal surface logic, realized through digital fabrication and computational design.


Fatemeh Salehi Amiri Design Team Photo
Fatemeh Salehi Amiri Newsroom

Dive into Fatemeh Salehi Amiri Newsroom to explore celebrated designs and projects.

You are currently viewing Media Showcase № 107297. Navigate Fatemeh Salehi Amiri's newsroom for a curated selection of their award-winning work, enriched with high-quality media and valuable insights. Currently viewing: Press Kit / Media Showcase 107297 for Ice Cave. For extended content, visit Newsroom 279708.

Explore Now

Meland Club Indoor Playground
Meland Club

Indoor Playground for X+Living

Li Xiang 2024 Professional Platinum
Changi Terminal 2 New Airport Langage
Changi Terminal 2

New Airport Langage for BOIFFILS Architectures

Basile Boiffils 2024 Agency Platinum
Yinchuang Zhong Shu Ge Book Store
Yinchuang Zhong Shu Ge

Book Store for Masato Kure

Masato Kure 2024 Enterprise Platinum
Shenzhen Zhongshuge Bookstore
Shenzhen Zhongshuge

Bookstore for X+Living

Li Xiang 2023 Professional Platinum
Longfor Origin Sales Center
Longfor Origin

Sales Center for Longfor Group

Cindy Jin 2023 Professional Platinum
Deji Cultural Complex Museum
Deji Cultural Complex

Museum for THE TRIANGLE.JP CO.,LTD.

Masato Kure 2023 Enterprise Platinum
Kunming Zhonghaihui Delhi Garden Sales Department
Kunming Zhonghaihui Delhi Garden

Sales Department for China Overseas Land & Investment Ltd.

GBD 2023 Agency Platinum
Wandering in the Woods Kindergarten
Wandering in the Woods

Kindergarten for L and M Design Lab

Liu Jinrui 2021 Startup Platinum
Perception Cafe
Perception

Cafe for Perception

Feelament 2020 Startup Platinum
K11 Musea Shopping Mall
K11 Musea

Shopping Mall for New World Development Company Limited

K11 Musea 2020 Enterprise Platinum
Studio with Mirror Bridge Studio
Studio with Mirror Bridge

Studio for L&M Design Lab

Liu Jinrui 2020 Startup Platinum
Aoxin Holiday Hotel
Aoxin Holiday

Hotel for ADDDESIGN Co., Ltd.

Shaun Lee 2020 Agency Platinum
Create Newsroom
Create Your Newsroom

Establishing your own newsroom is a strategic move to effectively communicate your designs to a targeted audience of journalists and media editors. This direct channel enhances your visibility, significantly increasing your chances of being published and featured across a wide range of media platforms, from magazines and newspapers to journals and online media. Take the first step towards amplifying your reach and influence in the design community.

Create Media Account
Create Account to Unlock Exclusive Resources
  • High-resolution images for your stories
  • Ready-to-publish press kits
  • Access to exclusive content

Quick sign-up. Instant access. Elevate your reporting now.

Create Newsroom
Submit Your Design

Submit your design and seize the opportunity to be featured across a global stage. Gain exposure by connecting your work with our extensive network of journalists and leading media outlets. Start your journey to worldwide recognition today.

Submit Design

Have your work recognized and featured globally. Submit your design today for a chance to be promoted to a wide network of journalists and media outlets.

Submit Design

Featured Now

Design of the Day
DESIGN OF THE DAY
Design Team of the Day
DESIGN TEAM OF THE DAY
Design Legend of the Day
DESIGN LEGEND OF THE DAY
Design Highlight of the Day
HIGHLIGHT OF THE DAY
Design Interview of the Day
DESIGN INTERVIEW OF THE DAY
Designer of the Day
DESIGNER OF THE DAY