Presales Office
Ice Cave

Presales Office for Sizan

Ice Cave is a showroom for a client who needed a space with unique quality. In the meantime, capable of showcasing Various properties of the Tehran Eye Project. According to the project's function, an attractive yet neutral atmosphere for showing the objects and events as needed. Using minimal surface logic was the design idea. An integrated mesh surface is spread across all space. The space required for different uses is formed based on foreign forces in the up and down direction exerted on the surface. For fabrication, this surface has been divided into 329 panels.

Fatemeh Salehi Amiri 2021 Agency Golden Press Kit № 107297

Download Press Kit № 107297

Download Press Kit № 107297 Presales Office for Sizan by Fatemeh Salehi Amiri to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Ice Cave by Fatemeh Salehi Amiri
Ice Cave by Fatemeh Salehi Amiri

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Presales Office by Fatemeh Salehi Amiri
Presales Office by Fatemeh Salehi Amiri

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. For attribution details, see the Image Credits Section.

Fatemeh Salehi Amiri Ice Cave
Fatemeh Salehi Amiri Ice Cave

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. Image Credits Section holds all necessary photo accreditation details.

Fatemeh Salehi Amiri Presales Office
Fatemeh Salehi Amiri Presales Office

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. Consult the Image Credits Section for information on photo credits.

Fatemeh Salehi Amiri Design Team Photo
Fatemeh Salehi Amiri Design Team Photo

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. For attribution details, see the Image Credits Section.

Fatemeh Salehi Amiri Corporate Logo
Fatemeh Salehi Amiri Corporate Logo

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. Please check the Image Credits Section for photo acknowledgements.

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Ice Cave Presales Office Translations

Our Ice Cave translations are now available in a wide range of languages: Претпродајна Канцеларија SR, Oifis Presales GD, Presales Hofisi SN, Presales Office SI, Predpredajová Kancelária SK, Predprodajna Pisarna SL, Xafiiska Presales SO, Presales Ofisi ST, La Oficina De Preventa ES, Kantor Presales SU, Presales Ofisi SW, Presales Office SV, Presales Office TA, ప్రీసేల్స్ ఆఫీస్ TE, Идораи Пеш TG, สำนักงานขาย TH, Deslapky Ofis TK, Ang Presales Office TL, Satış Öncesi Ofisi TR, Пресалес Офисы TT, ئالدىن سېتىش ئىشخانىسى UG, Передпродажний Офіс UK, Presales دفتر UR, Sotishdan Oldingi Ofis UZ, Văn Phòng Bán Trước VI, Swyddfa Presales CY, Presales Kantoar FY, Presales Ofisi XH, פּרעסאַלעס אָפיס YI, Ọfiisi Presales YO, Ihhovisi Presales ZU, 售前辦公室 ZY, Ang Opisina Sa Presales CEB, ʻo Ke Keʻena Presales HAW, Presales Chaw Ua Hauj Lwm HMN, Voorverkoopkantoor AF, Zyra SQ, Presales Office AM, مكتب AR, Նախավաճառքի Գրասենյակը HY, Satış Öncəsi Ofisi AZ, Aurresalmenta Bulegoa EU, Перадпродажны Офіс BE, Presales অফিস BN, Pretprodajna Kancelarija BS, Предпродажбен Офис BG, Presales Office EN, Presales Office MY, L'oficina De Prevenda CA, Presales Ofesi NY, 售前办公室 ZH, L'uffiziu Di Prevendita CO, Pretprodajni Ured HR, Předprodejní Kancelář CS, Presales Office DA, Presales Office NL, Antaŭvenda Oficejo EO, Eelmüügikontor ET, Esimyyntitoimisto FI, Bureau De Prévente FR, Oficina De Preventa GL, გაყიდვების ოფისი KA, Vorverkaufsbüro DE, Το Γραφείο Προπωλήσεων EL, Presales ઓફિસ GU, Biwo Presales HT, Ofishin Presales HA, משרד מכירות HE, प्रीसेल्स ऑफिस HI, Presales Iroda HU, Kantor Prapenjualan ID, Oifig Presales GA, Ụlọ Ọrụ Presales IG, Forsöluskrifstofa IS, L'ufficio Di Prevendita IT, プリセールスオフィス JA, Kantor Presales JV, ಪ್ರಿಸೇಲ್ಸ್ ಆಫೀಸ್ KN, Алдын Ала Сату Кеңсесі KK, ការិយាល័យ KM, Ibiro Bya Presales RW, Алдын Ала Сатуу Кеңсеси KY, 분양사무실 KO, Ofîsa Pêşfiroşan KU, Officium Presales LA, Presales Büro LB, ຫ້ອງການ Presales LO, Išankstinio Pardavimo Biuras LT, Pirmspārdošanas Birojs LV, Канцеларијата За Претпродажба MK, Presales Birao MG, Pejabat Prajualan MS, പ്രീസെയിൽസ് ഓഫീസ് ML, Uffiċċju Presales MT, Tari Presales MI, Presales Office MR, Борлуулалтын Өмнөх Оффис MN, Presales कार्यालय NE, Forhåndssalgskontor NO, ପ୍ରେସାଲସ୍ ଅଫିସ୍ OR, Presales ਦਫ਼ਤਰ PA, دفتر پیش فروش FA, Przedsprzedaż PL, Presales دفتر PS, Escritório De Pré-Vendas PT, Biroul De Prevânzare RO, Предпродажный Офис RU, Presales آفيس SD, Ofisa Presales SM, for global reach.


Press Kit
Ice Cave Presales Office Media Articles

Our articles on Ice Cave, prepared for immediate use, are offered in several languages, including Dutch, Italian, Korean, Indonesian, Japanese, Russian, Spanish, Hindi, Chinese (Mandarin), French, Turkish, Arabic (Standard), English, German and Portuguese.


Unique Properties

The need for an exhibition space and the potential to provide features, details, and replicas of the Tehran Eye project. Also, this section's location on the first floor and the use of two skylights for natural light provided very exclusive conditions for the design of a cave space, which provided a ceiling property or a free form as opposed to neutral walls. The emphasis of the space design was focused on the roof and columns, elements that provided a suitable basis for the design of this space.

Tags

Minimal Surface, Digital fabrication, computational design, Digital design

Production Technology

The logic of minimal surfaces was used according to the project's need for an attractive yet neutral atmosphere for showing the project's predicted function. For Fabrication, this surface has been divided into several panels (329 double curve composite panels). The main constraint for products these panels is using a three-axis CNC machine (Styrofoam block with a density of 37 kg-m3, 1.1.2 m3). At the same time, the method of installing panels and details of connecting to the main structure has also been taken into consideration.

Design Challenge

construction, a few points, needed research, at least the change in the size of the parts based on climate change that sometimes reaches forty degrees Celsius, on the other hand, due to the general use of this project and the rapid flammability of the composite Need fire retardant or fire-retardant compounds. facilities, due to the middle space between the shell and the structural roof, this section was used to reduce the energy required for air circulation. green wall section, the use of the most suitable type of these walls, as well as plants and irrigation conditions and light required by plants, are among the items studied.

Project Duration

The project started in April 2016 in Tehran, Iran, and finished in June 2018, and was a sale office for selling stores of Tehran eye Commercial and entertainment complex.

Operation Flow

Visitors are first confronted with a section that can personally use the provided tools to overview the different sections and general and technical information of the Tehran Eye. then they introduced the project with the guidance of staff using wall-mounted displays. In the second part, customers can sit next to fixed and movable furniture, and listen to the sales manager's explanations. In the final stage, visitors face sitting or standing with a large screen that is projected.

Research

Type of research: Use of current world articles and journals Objectives of the research: Making a free-form shell with the least use of materials and in the shortest possible time, using the project facilities to save more energy consumption for the cooling and heating system, using green space with optimal irrigation in mind. Due to the different parts of the project, several topics were important for initial research and studies. -design section, what needed more research and study in this section was the optimization of consumables and construction stages according to local materials and devices.

Inspiration

Icy cave project has been designed and built in order to presell commercial units of a commercial-recreational Tehran Eye complex. In its early years of operation, this space will be used for selling commercial units. Then, it will be transformed into an event hall. Therefore, this issue has been taken into consideration in the design of this project, and it's fixed as well as the mobile layout of the furniture.

Image Credits

Image #1: Photographer Parham Taghiof (Persia Photography Center), Ice Cave, 2018. Image #2: Photographer Parham Taghiof (Persia Photography Center), Ice Cave, 2018. Image #3: Photographer Parham Taghiof (Persia Photography Center), Ice Cave, 2018. Image #4: Photographer Parham Taghiof (Persia Photography Center), Ice Cave, 2018. Image #5: Photographer Parham Taghiof (Persia Photography Center), Ice Cave, 2018. Other Images: Photographer Masih Mostajeran (Deed Studio)

Project Overview

Ice Cave Presales Office has been a Golden winner in the Interior Space and Exhibition Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.

Fatemeh Salehi Amiri Design Team Photo Award Logo
Golden Recognition

Fatemeh Salehi Amiri was recognized with the coveted Golden A' Design Award in 2021, a testament to excellence of their work Ice Cave Presales Office.

Fatemeh Salehi Amiri Design Team Photo
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