Refracting Reality
Book Design for Art Center College of Design
Light has been the main part of our world since the beginning of time. Humans have learned to use light to tell stories, relate, experience, and communicate. The book expressed light characteristics: Refraction, Reflection, Diffraction, and Interferer through typography and imageries. The light experience was considered in the book's materials, such as coated paper, uncoated paper, and a solid prism. The prism of the book spine was used to manifest the perception of light.
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Refracting Reality by Ching Fa Lung
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Book Design by Ching Fa Lung
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Ching Fa Lung Refracting Reality
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Ching Fa Lung Book Design
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Refracting Reality Book Design Press Releases
Press releases tailored for Refracting Reality are available in the languages: English.
Refracting Reality Book Design Media Articles
Ready-to-feature articles on Refracting Reality are available in these languages: Spanish, Hindi, Korean, Japanese, Russian, Chinese (Mandarin), English, Italian, German, French, Dutch, Turkish, Arabic (Standard), Indonesian and Portuguese, for your convenience.
Unique Properties
The book expressed light characteristics: Refraction, Reflection, Diffraction, and Interferer through typography and imageries. The light experience was considered in the book's materials, such as coated paper, uncoated paper, and a solid prism. The prism of the book spine was used to manifest the perception of light.
Tags
Book Design, Editorial Design, Typography, Transmedia Design
Production Technology
The book was printed with the Epson P600 inkjet printer and using the Red River paper. Coated paper and uncoated paper were used for inner pages and the prism was used as a book's spine accessory.
Design Challenge
To create a 368-page book designed from extensive research on a chosen topic. Not only design a book but also curate the contents, edit and create a compelling narrative for readers to experience the book extensively.
Project Duration
The project started in January 2019 in Pasadena and finished in April 2010 in Pasadena.
Operation Flow
Prism can be taken out of the book spine and readers can experience traits of light such as reflection, refraction, diffraction, and Interfere by using the actual prism. They can also interact with the book because a lot of imageries were curated considering this interaction.
Research
In modern society, light is commonly used as a medium throughout a lot of screen time and various screen types. The designer wants to understand deeply the history of how humans started using light and what metaphors light has been bringing to humanity throughout centuries. Not only looking at light as an art medium but also looking at the different meanings of light brings different cultures and religions in history. Different perspectives that humans observed light was the interesting context of the research for this project.
Inspiration
Light has been the main part of our world since the beginning of time. Humans have learned to use light to tell stories, relate, experience, and communicate. This book questions our perception of the world by examining the light through different forms of expression.
Image Credits
Photographer: Kevin Martin
Project Overview
Refracting Reality Book Design has been a Silver winner in the Print and Published Media Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
Ching-Fa Lung was recognized with the coveted Silver A' Design Award in 2021, a testament to excellence of their work Refracting Reality Book Design.
Ching-Fa Lung Press Releases
Discover Ching-Fa Lung's journey through our press releases, available for all press members and journalists to use without restrictions. For immediate journalistic use: 2 press releases are available right now.
Introducing "Refracting Reality" - A Groundbreaking Book Design by Ching-Fa Lung
Ching-Fa Lung's "Refracting Reality" is a captivating exploration of light and perception, challenging our understanding of the world through innovative book design.
Ching-Fa Lung Newsroom
Step into Ching-Fa Lung Newsroom for a showcase of exemplary design and recognized projects.
