Kang Yoonsung
Book Design for Kang Yoonsung
The book commemorates the retirement of Kang Yoonsung, a graphic designer and university professor. Since ancient times, there has been a custom in Korea to make rainbow rice cakes on auspicious occasions such as 100 days, 1st birthday, marriage, and 60th birthday. He hoped that retirement would be a feast day, not a sad day, so the concept of the book became rainbow rice cake. The book was composed of letters from 60 colleagues and disciples from Korea, China and Japan, and design work by Kang Yoonsung. The book was designed using colored paper to express the rainbow rice cake.
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Kang Yoonsung by Sunghoon Kim
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Kang Yoonsung Book Design Press Releases
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Kang Yoonsung Book Design Media Articles
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Unique Properties
Kang Yoonsung is a graphic designer and university professor representing South Korea. He retired as a professor in February 2020. We decided to make a book to celebrate Kang Yoonsung's retirement. Since ancient times, there has been a custom in Korea to make rainbow rice cakes and share them on a feast day. Koreans shared rice cakes on auspicious days such as 100 days, 1st birthday, marriages, and 60th birthdays. We hoped that retirement would be a feast day, not a sad day, so the concept of the book became rainbow rice cake. The book consists of letters from 60 colleagues and students from Korea, China and Japan and design work by Kang Yoonsung. The book means a comma for a new beginning, not the end of Kang's design journey.
Tags
graphic, graphic design, design, editorial, typography, book, book design, brand design, branding, poster, poster design
Production Technology
The page proceeded with offset printing. The binding was made with soft nude binding and then glued white corrugated cardboard to the first and last pages. Black Hot foil stamping processing on white corrugated cardboard, which is 2mm thick. Five colored papers of pink, light green, yellow, mint and purple were sequentially listed to form a book by mixing them with printed white paper.
Design Challenge
The biggest difficulty was the proper allocation of 60 letters, 200 works of images and 500 photographs. To realize the shape of rainbow rice cake, the four-sided color of the border of the book must look like a rainbow. Therefore, the distribution of letters, images, and photographs became an important challenge because the design had to be uniformly done with a certain amount of page allocation. Book spine had to be exposed to embody the shape of rainbow rice cake, and the choice of paper was too important for the color representation of the rainbow. The page tried a combination of white paper and colored paper, and the cover wanted to use white corrugated paper to form a rainbow rice cake. Through this type of rainbow rice cake, He wanted to make the retirement ceremony feel an exciting feast.
Project Duration
The project started in Seoul, Korea in September 2019, Beijing, China, and Tokyo, Japan, and was completed in Seoul in February 2020.
Operation Flow
Retirement in a person's life is experienced once. The feelings you feel about retirement will vary from person to person. But you never have to be sad just because you retire. Retirement is not the last in life, but a comma for the beginning of a new journey. The book consists of letters written to Kang Yoonsung by 60 people, including colleagues and students from Korea, China and Japan. Hopefully, readers will feel indirectly the life of Kang Yoonsung as a designer and individual preparing for a new journey through this book.
Research
He felt the need to look back on the life of a person who has lived 65 years through 60 letters and the life of a graphic designer through about 200 design works. The book consists of 12 chapters. Through 60 letters from Korean, Chinese, and Japanese colleagues and disciples and a book designed by designer Kang Yoonsung's poster design, book design, and brand design, we intend to introduce readers' life to Kang Yoonsung. Also, He wanted to make Korea feel the feast culture through the form of rainbow rice cake.
Inspiration
In Korea, the meaning of a rainbow is 'the door of water.' The shape of a round oval rainbow was regarded as a door that went up from the ground to the sky. As a result, rainbow was interpreted as an auspicious meaning, and since ancient times, it has been common practice in Korea to make and share rainbow rice cakes on a feast days. Inspired by this traditional element, He wanted to design a book in the form of rainbow rice cake so that He could share the joy like sharing rice cakes on an exciting feast day.
Image Credits
Sunghoon Kim
Project Overview
Kang Yoonsung Book Design has been a Bronze winner in the Print and Published Media Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Bronze Recognition
Sunghoon Kim was recognized with the coveted Bronze A' Design Award in 2021, a testament to excellence of their work Kang Yoonsung Book Design.
Sunghoon Kim Press Releases
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Introducing Kang Yoonsung: A Retirement Celebration Book Design Inspired by Tradition
A Book Design Inspired by Korean Tradition and Retirement Celebration
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